Wednesday, June 23, 2010

Custom Search Control Web How to Optimize YouTube Videos – YouTube SEO Presentation

The best piece of advice that I can give for optimizing video on YouTube, is that, it is NOT about metadata and text alone. By Mark R. Robertson

The editorial SEO checklist

Publishers have it easy: Make some changes, site- or server-wide, and you're a hero. Editorial staff have to apply sound SEO and online writing practices to every new article, photo or video. By Ian

Organic Click Through Rate - Brand vs Intent vs Research keyphrases

Ctr-brand-intent-research-longtail

Good article on organic click through rates.

10 Skills That Good SEO’s Possess

10 Skills That Good SEO’s Possess

SEO's come in many shapes and sizes, but good SEO's have a certain skillset that is out of this world. Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound...By Jacob Stoops

6 Ways SEO Copywriting Services Work for You

SEO copywriting services – the designation is quite a mouthful. If you can write, these services may also sound like a waste of good money.

The 9 Basic SEO Tenets You Should Always Stick To

Running a small business is hard enough. Maintaining a website for your business, and getting traffic to that website, doesn’t have to be overly difficult.

Search Engine Algorithm Changes Effects on SEO

Here's a quick question for you: Is what you do to optimize your website going to be considered search engine spam one day because of a change in the search engines' magic formula? By Jill Whalen

How to measure and analyse Long Tail search

Long Tail

Now that Google Caffeine is 100% live here's some information about some of more advanced aspects of long tail SEO. By Patrick Altoft

Ecommerce SEO Checklist

Ecommerce web hosting is the modern day equivalent of building a better mousetrap. A
well-run, well-maintained, secure ecommerce web presence is part of the key to a
company’s success. By Rebecca Wright

Bing It? “Bring It,” Says Google



Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google telling Bing to bring it on? By Danny Sullivan

SEO Best Practices: Search Engine Marketing & Promotion

Here's a “big picture” view of which steps are critical for launching a successful website in today’s competitive environment. By SEO Design

Is your SEO social enough?

Search Engine Optimization (SEO) is vital to doing business on the internet. No, not everyone who is on the internet needs to use SEO, but if you are offering any kind of product, service, or want your opinion to be read, you need SEO. By Eric

Wake Up with the New Search Index – Caffeine

Google just announced the completion of its newest web indexing system called Caffeine. It’s meant to give search results a jolt with 50% fresher results than their previous index. By Peter Jalbert

YouTube Video Search Ranking Factors: A Closer Look


You might be wondering what factors affect a video's ranking in YouTube search. By Codex-M

SEO is not user experience optimization

Thomas M. Schmitz, offers his insights about seo and user experience optimization.

SEO is a Craft not a Science


Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. By W. Warby

Top 10 Reasons Why Every SEM Needs an iPad

iPad advertising

How do you advertise on an iPad? By Kevin Gibbons

Client’s Guide to SEO: How to Approach SEO Agencies

In 2010 most people in business already know at least something about how Google works. By Tad Chef

SEO Strategies: Surveying the Competition Part 2

If you want your search engine marketing to be a success, then you must target your competitor’s backlinks and try to incorporate the same in your SEO plan. By SEO Research Desk

SEO Strategies: Surveying the Competition Part 1

Your search engine marketing is what you should focus on if you want to beat the competition around you. By SEO Research Desk

3 Yahoo! Keyword Research Tools You Can Use

yahoo-search-assist

Here's a look at what Yahoo! has to offer in the means of keyword research tools. By Link-Assistant.com

Universal Search Optimization

As the users of the Internet get more savvy it is necessary for the guys at Google to get more inventive. By Wayne Barker

Conversion-Optimized Touch Points: The Thank You Page

Fandango thank you page

In the field of conversion optimization, there’s an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. By Sandra Niehaus

Introducing the Beginner's Guide to SEO v2.0

Roger mozBot

This free tutorial covers everything you need to know to get started improving your search engine rankings in the major search engines. By Danny Dover

How to Compare Your PPC Performance to Your Competitors

Analyze competition

Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. By Joseph Kerschbaum

Monday, June 21, 2010

Another 10 Ways Search Engines May Rerank Search Results

an example of Google blended results with news and an image blended into web search results.
When a search engine shows you results for a search, the pages shown are likely ordered based upon a mix of relevance and importance, using ranking algorithms from the search engine. By Bill Slawski

SEO Flows Through Everything

Anyone who has been an SEO consultant knows that SEO is often bolted-on as an after-thought.Which is, of course, the worst way of doing SEO. By SEO Book

Choosing the Right Keyphrases - Especially for the Smaller Sites!


Here's a hands-on walkthrough of some of the decision making used when choosing the keyphrases to target. Producing a list of the most important terms in an industry is nice, but actually choosing the right keyphrases is essential. By Sam Crocker

What Google thinks of your site

To get first place placement for your most important keyword terms, it helps to take advantage of the inconspicuous report card provided by Google which let you know if you've appropriately designed your site's information architecture, internal navigation, and text linking to aid in your SEO success. By Josh McCoy

Facebook Privacy: What You Need to Know

Even the most active of users on Facebook are confused about Facebook's privacy policies. By Kaila Strong