Thursday, December 16, 2010

SEO for e-Commerce Sites

Despite how big the internet is for your target markets, attracting visitors to your site requires commitment and correct Search Engine Optimization (SEO) process. By Daily SEO Tip

How Fast are You Getting Links to Your Website?

Getting links to your website is a very important task for any webmaster working on search engine optimization. By Link Trading

3 Awesome, Downloadable, Custom Web Analytics Reports

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. . . sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. By Avinash Kaushik

Google Creates “Source” Meta Tags To Help ID Original News Sources

With the amount of content published online seeming to expand dramatically every year, Google says it’s experimenting with two new meta tags that it hopes will help it identify the original sources of online content. They’re called syndication-source and original-source and here’s a look at what they do and how publishers can use them. By Search Engine Marketing Guide

6 Tips to Increase Search Engine Click Through Rates for SEO

While no one can deny it is crucial to any business operating online to rank well for their most valuable keywords in their given industry, ranking is only half the battle in SEO. By Mark Hoad

Twitter and SEO

Twitter and SEO

If you’re a good Tweeter, you’re helping pages rank in natural search. By Bill Sebald

Chrome Extensions That Make SEO Easier


When I say “makes SEO easier,” I don’t just mean performing SEO, but also living as an SEO. By Bill Sebald

Five Hints To Increase Site Traffic

There is no magic formula for rapid solution to raise site traffic. It takes bit of creativity, effort and planning to increase traffic and using the proper application, this is worth the reward. By Web Traffic Pro

Using Negative Keywords to Help Qualify Traffic in Microsoft Advertising adCenter

If you’ve been in the search engine marketing (SEM) game for a while, you’re probably pretty familiar with negative keywords and how useful they are in maintaining good return on investment (ROI). By Tina Kelleher

AB Testing: Why You Shouldn’t Focus on Conversion Rate


When A/B testing web design, copy, merchandising or promotions, the most important thing is understanding what metrics you will use to determine success. It’s not always “conversion rate.” By Linda Bustos

What is an Internal Link Hub

Simply put, a link hub or link nexus is a concentration of external links to a deep page in your website. By Michael Gray

The Power of Internal Links

Post image for The Power of Internal Links

Good article about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms. By Michael Gray

Link Building with Content


During the past few years, link building has changed drastically. At least, for me it has. Where it used to be part of SEO, link building has turned into a search engine friendly way of marketing. By Wiep.net

Heading Tags, Keywords & Enticing Content

Article on how to balance on page content between enticing content for users and keyword rich content for search engines. By Eric Enge

Find what you need with the right search queries

Have you seen Google’s Wonder Wheel?

No matter which search engine you use, the quality of your search results depend on how you formulate your search query. By Pandia Search Engine News

A Short History of the Search Industry

Search industry heavyweights like Google, Yahoo! and Bing are constantly jostling for position to be the most popular search destination, have the largest search database, have the most relevant results and grab the most market share. By Ask Kalena

Place It Right Here! 6 Steps To Google Places Success

Google estimates that two out of ten searches performed relate to a local business query. With stats like those, at least 20% of your organic search efforts should be continually focused on Google Places (formerly Google Local Business Center). By Rebecca Appleton

5 Tips For Improving PPC Campaign ROI

The most important thing to focus on in any PPC campaign is ROI. If the ROI is low, then eventually your PPC client is going to run out of cash to put into their PPC campaign and, as a PPC manager, you will be out of a job. Therefore, how can ROI be improved? By David Chapman

The Agency SEO Process – Part 3

This is a continuation of the Agency SEO Process series (Part 1 and Part 2) where I'm breaking down what a typical twelve month engagement looks like from the agency side of things. We all receive requests to scope out a monthly project, and in my experience, a twelve month engagement is the most effective. Here's what we have covered to date (assuming you have 25 hours/month to work with). By Taylor Pratt

The Agency SEO Process – Part 2

As an agency, one of the biggest challenges you face is setting expectations for what you can accomplish each month for your clients given the number of hours you have. The SEO Process I've been recommending assumes you have 25 hours available each month to work on your client's SEO. By Taylor Pratt

The Agency SEO Process – Part 1

Let's assume that you have 25 hours/month dedicated to an SEO project for a client for a twelve month engagement. Where do you begin? By Taylor Pratt

Keyword & Market Research with Yahoo Clues

Yahoo Clues (Beta) is like Google Insights on steroids … but with one semi-serious limitation: data doesn’t span more than the past 30 days. By Search Engine People

Monday, December 13, 2010

Google's Keyword Tools Keep Getting Better


When Google switched to their new keyword tool a lot of advertisers were ticked off by how it went from being quite granular & focused to being more broad and presumptuous. By SEO Book

Google Webmaster Tools Adds Top Pages Queries & URL Redirects

Top Pages Google Webmaster Tools

Google announced a Webmaster Tools Holiday Update that gives SEOs and Webmasters a nice treat. By Barry Schwartz

How To Fight PPC Campaign Brain Fatigue

Ishikawa_ROAS

December can be a tough month for paid search campaign managers. By Matt Van Wagner

Mobile Searches Grew 130% On Google

Google announced that mobile searches at Google grew 130% year over year based on the third quarter of this year compared to the third quarter of last year. By Barry Schwartz

How Do Tweets Influence Search Rankings?

Do Tweets have any influence on search ranking? By Danny Dover

How to Do SEO Cheap

Most respected SEOs will tell you there is no such thing as cheap SEO. You get what you pay for in respect to hiring an SEO consultant. And that remains true. By Kate Morris

Thursday, December 2, 2010

Social Media Vs SEO – Which is Better?

Which has better ROI – Social media or SEO? By David Smith

Google + Bing Confirm that Twitter/Facebook Influence SEO

Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). By Randfish

Top 10 Must Have SEO Extensions for Google Chrome


Google Chrome's Extensions, much like Android's Apps, are full of garbage with a few gold nuggets hidden amidst the madness. By P. Mahler

The Evolution of Google Ratings (Experts Delegating Authority)?

Imagine Google offering a rating system where you can ask experts, or authorities, to provide ratings for pages on the Web such as scientific articles, tutorials, news stories, or editorials, or products and current movies. By Bill Slawski