SEO Tidbits

The Golden Age Of SEO

2012-02-09T09:52:00.000-08:00

The past 10 years will be remembered as the Golden Age of SEO. It really was an amazing era. Basically, everyone was following a simple, straightforward list of SEO best practices. By Search Engine Land

10 Most Important SEO Patents

2012-02-06T14:22:00.001-08:00

In the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search. By SEO By the Sea

PPC Ad Optimization

2012-02-06T14:17:00.000-08:00

When you think about optimizing a PPC ad, it’s understandable that you’d want something a little more than just a tweak, right? Wrong. And for a number of reasons. By Search Engine Watch

8 SEO Tips That Take 15 Minutes or Less

2012-02-06T14:16:00.000-08:00

While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle. By Search Engine Watch

How to Increase the Odds of Your Content Going Viral - Whiteboard Friday

2012-02-06T09:04:00.000-08:00

Anchor Text Distribution: Avoiding Over Optimization

2012-02-06T09:03:00.000-08:00

Building too many links with targeted anchor text such that they a) no longer provides value or b) actually takes away value – basically you’ve built too many targeted links and you’re not seeing your rankings increase. By SEOMOZ

Find New Keywords: Simplifying Keyword Research

2012-02-06T08:57:00.000-08:00

Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign. By SEOMOZ

The 10 Golden Rules to Attracting Authority Links

2012-02-06T08:55:00.000-08:00

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. By SEOMOZ

How to Build an Advanced Keyword Analysis Report in Excel

2012-02-06T08:48:00.000-08:00

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. By SEOMOZ

What Super Bowl Commercials Can Teach Us About SEO

2012-02-06T08:46:00.000-08:00

What can Super Bowl Commericals teach us valuable SEO lessons? By SEOMOZ

HTML5 - Is It Worth the Effort?

2012-01-19T12:15:00.000-08:00

HTML5 provides developers with the ability to use semantic markup in their site's code, which allows them to better describe to the search engines what the content on a page conveys.HTML5 enables a developer to utilize tags that better describe various sections of content on a page. There are tags like < article>, which identifies an independent block of content; or < header>, which specifies the header of a page or even the header section of an < article>. By ClickZ

Google +1's in Advertising: AdWords Ads Go Social

2012-01-19T12:03:00.000-08:00

Google+ adoption is increasing, especially now with the recent release of Search plus Your World, a new feature in Google.com that combines personal content shared with you and public web content in the search engine results pages. By ClickZ

How search engines work

2012-01-19T11:56:00.000-08:00

Good PDF to download regarding the mechanics of how search engines work. By ClickZ

Three Ways a Test Crawl Could Uncover Hidden SEO Dangers

2012-01-19T11:42:00.000-08:00

In this post, you'll learn the power of a test crawl when auditing a web site. You can learn a lot by crawling a web site, and how to focus on three hidden dangers that can be uncovered by using a tool like Xenu. By Search Engine Journal

Are You Making These 7 Panda-Punishing Content Mistakes?

2012-01-19T11:38:00.000-08:00

The Google Panda update has definitely changed the SEO landscape. By Search Engine Journal

Search Rankings are Dead: Long Live Search Placements

2012-01-19T11:36:00.000-08:00

In addition to all the other factors that Google rolls into its integrated universal search model, the link based uniform rankings as we once knew are long dead. By Search Engine Land

Why Search Marketers Must Use AdWords Ad Extensions

2012-01-19T11:34:00.000-08:00

In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. By Search Engine Watch

Search Engines & Opinions: Just How Trustworthy Are Search Results?

2012-01-19T11:31:00.001-08:00

Whether it’s on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. However, the traffic isn’t nearly as powerful as the effect search results have on public opinion. By Search Engine Watch

Google’s Algorithmic Slap: Content Farms Are About to Wither and Die

2012-01-18T19:08:00.000-08:00

Google released what is being touted as the Farmer Update, which is essentially their response to cracking down low quality search results and spam, by effectively removing sites that generate and promote content which is either duplicated, syndicated, minutely re-purposed, or which isn’t substantive. By Dev Basu

How to Choose the Best Local SEO Keywords

2012-01-18T19:03:00.000-08:00

Without links and keywords the internet stands still. So, for our local seo clients we are always digging into keywords and their ideal use. In a nutshell, keywords and keyword phrases are the driving force behind raising search engine ranking and drawing site traffic. Sounds easy doesn’t it? By Dev Basu

Google page speed optimization

2012-01-18T18:30:00.001-08:00

There has been a huge shift in the way that website owners are creating their sites and the processes in which they undertake in order to try to create the most optimized site as possible for search engines like Google but reducing your page load speed is about more than simply removing large images and the utilization of image sprites. By David Naylor

Dashboard Widgets On Google Analytics

2012-01-18T18:26:00.000-08:00

Google Analytics is set to become more and more comprehensive. By David Naylor

Sistrix

2012-01-18T18:20:00.001-08:00

The first thing you notice when you start using Sistrix is that it is translated from German, a few odds and ends are still in German, but this certainly doesn’t detract from the usability of the tool, it is quite obvious what everything means and it isn’t really a problem. By David Naylor

Get Your SEO in Order...Literally

2012-01-10T13:14:00.000-08:00

SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. By Slingshot SEO

The price of SEO: infographic

2012-01-05T12:39:00.000-08:00

The most common hourly cost of SEO consultancy is $76-$200, according to a new survey by SEOmoz.However, cost-per-project is the most common pricing model and is offered by 70% of the agencies and consultancies surveyed. A monthly retainer was the second most common cost model offered (60%), followed by hourly rates at 55%. By SEOMOZ

The Importance Of Social Search

2012-01-05T12:37:00.000-08:00

Social Search can be approached from two angles; both equally important for businesses. There’s micro-searching — this includes using social media to connect and engage with people based on keyword, location, and niche. By StepForth Web Marketing

Stemming for SEO: The Complete Guide

2012-01-05T12:35:00.000-08:00

It has long been known that on-page optimization, which typically focuses on document length and keyword density, can be aided by inclusion of words that are related to the target keyword. By Coconut Headphones

How to Use Driving Directions in Local Search SEO for Google Places

2012-01-05T12:33:00.000-08:00

Back in late August of last year, some Googlers presented a paper at a conference entitled “HyperLocal, Directions Based Ranking of Places”, where they investigated the possibility of using driving directions logs from Google Maps as a ranking factor in Local Search. By Coconut Headphones

10 Most Important SEO Patents, Part 5 - Phrase Based Indexing

2012-01-05T12:31:00.000-08:00

The builder of the largest search engine in the World during the first decade of the 21st century joined Google shortly after building that search engine, and possibly licensed the technology behind it to Google. By SEO by the Sea

Forget Siri: Google Voice Phone Searches May Display Results on TV

2012-01-05T12:28:00.000-08:00

Apple’s latest phone has a slick voice control feature named Siri that lets you tell your phone to do a number of different things, and can even power searches that it will answer for you. There’s been some speculation that type of verbal interaction might harm Google because it would bypass the search advertisements that are Google’s primary way of earning money. By SEO by the Sea

Top 3 Search Engine Optimization Tips for 2012 - Matt Cutts from Google

2012-01-05T12:25:00.000-08:00

Matt Cutts head of Google's webspam team talks to Benu Aggarwal from Milestone Internet Marketing about the importance of blogging and several other search engine optimization tips for web developers heading into 2012.

How Google+ Uses SEO to Steal Search from Facebook and Twitter

2012-01-05T12:18:00.000-08:00

Notice anything odd about your Google+ profile? Does it rank incredibly well in Google’s search results for your own name? By SEOMOZ

6 SEO Jedi Tactics to Try Before Turning to the Dark Side

2012-01-05T12:05:00.001-08:00

If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force! By Search Engine Watch

Why Great Content Doesn’t Guarantee You Links

2012-01-03T15:28:00.001-08:00

As a modern, ‘White Hat SEO’ the whole world tells you that content is king. Creating something that is engaging, relevant and link worthy takes time, skill and therefore money. By Search Engine Journal

Tool Review: Wordstream's PPC Grader

2012-01-03T15:22:00.001-08:00

In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. By SEOMOZ

Key SEO 2012 Trends in North Asia

2012-01-03T15:20:00.000-08:00

SEO has grown up. This year saw the graduation of SEO from its version 1.0 focus on the “meta things” like optimized tags, site structure, and links (internal and external) to something much bigger and more influential. By Search Engine Watch

Top 14 Things Marketers Need to Know About QR Codes

2012-01-03T15:17:00.000-08:00

Image via Wikipedia

QR codes are an encoded barcode image resembling a square-like maze. Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded. By Search Engine Watch

Top 5 Trends for Search & Social Media Marketing in 2012

2012-01-03T15:09:00.000-08:00

The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media marketing using Facebook, Twitter, LinkedIn and Google+. By Search Engine Watch

Search Engines Are Winning the War on Content Farms

2012-01-03T15:07:00.000-08:00

This time last year, search industry eyes focussed on the general quality of search results eventually causing a storm of protest from all parts of the web regarding over optimized websites that offered little of value to the user - and too many ads. The trend which takes us into 2012 is that low quality websites have been falling off the top of the SERPs, largely as a result of Google’s Panda algorithm update. By Search Engine Watch

Introducing Branded Keyword Rules and Metrics!

2012-01-01T14:02:00.000-08:00

Looking at your site’s aggregate organic search traffic is a bit like docking a boat without a depth sounder: Sure, you can gauge where you need to go, but you’d be wise to have more details before you head in. By SEOMOZ

Scripting SEO: 5 Panda-Fighting Tricks for Large Sites

2012-01-01T13:59:00.001-08:00

For anyone that's experienced the joys of doing SEO on an exceedingly large site, you know that keeping your content in check isn't easy. Continued iterations of the Panda algorithm have made this fact brutally obvious for anyone that's responsible for more than a few hundred thousand pages. By SEOMOZ

Improve Rankings by Performing these Daily SEO Tasks

2011-11-18T10:05:00.001-08:00

Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. By eBlog

15 Questions To Ask Yourself When Doing SEO Analysis

2011-11-10T16:07:00.001-08:00

Doing SEO Analysis is becoming important with search engines like Google and Bing constantly changing their ranking methodologies its becoming more and more difficult for website owners to get their sites to rank well. By Genuine SEO

What happens when links don't matter anymore? [SEO Theory]

2011-11-10T16:06:00.001-08:00

Take a minute and think of all of the friends you have that are on Facebook, Twitter, or Google+. Take note of anyone who comes to mind. Are your parents on any of the big social networks? What about your best friends? By Search Engine People

Video SEO in 4 Simple Steps

2011-11-10T16:01:00.001-08:00

When it comes to SEO, videos can garner serious links and greatly improve time on site metrics and overall user engagement. People love being entertained, so naturally a good piece of video content spreads like wild fire. By Search Engine People

How to Forecast & Measure Your Marketing ROI with a Scorecard

2011-11-10T15:50:00.001-08:00

A marketing scorecard is a single spreadsheet that compares the potential or actual return on investment from all channels. By Search Engine Watch

New LinkedIn Lead Tracking System: What You Need to Know

2011-11-10T15:49:00.001-08:00

LinkedIn’s Lead Collection service works differently than most lead tracking options. Usually, you place a conversion tracking snippet on your confirmation page, and when someone converts on your website a cookie is dropped on that person’s computer and the conversion appears in your SEM reporting. By Search Engine Watch

Campaign Tracking: A Vital Analytics Tool for Marketers

2011-11-10T15:39:00.001-08:00

A vital component in understanding the performance of any digital marketing campaign is having proper campaign tracking in place. Without it, it's very difficult – if not impossible – to collect accurate campaign data that will allow for analysis and optimization to occur. By Search Engine Watch

Google Now Shows Ads Below Search Results

2011-11-10T15:37:00.001-08:00

Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords. By Search Engine Watch

Conversion Tracking vs. Google Analytics Goals

2011-11-10T15:32:00.001-08:00

Conversion tracking is a must-have. If you can, you should.

Simply knowing how many sales you generated for how much spend isn't enough. You need to be able to know which keywords (and better, which search queries) generated the enquiries, sales, leads and phone calls you're interested in. By Search Engine Watch

A new way to get information about real-world places

2011-11-10T15:21:00.001-08:00

A new Google search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local attraction queries. By Google Inside Search Blog

'Not Provided' Search Numbers Rising, Where Will They Stop?

2011-11-10T15:18:00.001-08:00

When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Google told them the percentage would only be single digits as it was only applied to people signed into a Google account. By Search Engine Watch

Rich Snippets for Apps: A New Way to be Seen in SERPs

2011-11-10T15:17:00.001-08:00

The Android Market, Apple iTunes, and CNET were among the earliest sites to began using rich application snippets, which were announced in September. By Search Engine Watch

Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

2011-11-10T15:14:00.001-08:00

When you’re building an online reputation, regardless of language, one of the most important things you can do is to use anchor links wisely. An anchor link can be either a text hyperlink or a clickable image, although for marketing purposes you will be more likely to focus on text links. By Search Engine Watch

Google May Penalize Your Site for Having Too Many Ads

2011-11-10T15:11:00.001-08:00

Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google's web spam team, said yesterday at PubCon during his keynote session. By Search Engine Watch

Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

2011-11-10T15:08:00.001-08:00

Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview. Meanwhile, Zuckerberg stopped by the Charlie Rose show to make a few insinuations of his own about just how underhanded and sneaky his rivals are. Grab the popcorn, folks, and set your BS detectors to full bore. By Search Engine Watch

New and Improved Bing for Mobile is All About HTML5

2011-11-10T15:06:00.001-08:00

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. By Search Engine Watch

Four Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

2011-11-10T13:39:00.001-08:00

As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. By Daily SEO Tip

Event Blogging As A Link Building Technique

2011-11-10T13:32:00.001-08:00

Link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum. By Daily SEO Tip

3 Ways to Combine Your Social and SEO Strategies

2011-11-10T13:30:00.001-08:00

In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. By Daily SEO Tip

6 Points To Consider When Copywriting For Panda 2.5

2011-11-10T13:29:00.001-08:00

Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. By Daily SEO Tip

SEO Penalty by Google – BLOOP

2011-11-10T13:27:00.001-08:00

Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software. By Daily SEO Tip

Get the Marketing Basics Down Before Worrying About SEO

2011-11-10T13:25:00.001-08:00

Too often site owners jump the gun when it comes to SEO. It’s important to make sure that the rest of your marketing basics are in order BEFORE you start worrying about rank, visitor growth, bounce rate, conversion rate and so forth. If you don’t fully understand exactly what you are trying to accomplish for your business and brand, SEO isn’t going to be able to tell you. By Daily SEO Tip

Five Essential SEO Plugins For WordPress

2011-11-10T13:23:00.001-08:00

While there is a plethora of plugins for WordPress, there are a handful of favorites that can make a huge difference when it comes to optimizing your site. These SEO plugins take the guesswork out of optimization and allow you to focus your energies elsewhere, like on your content! By Daily SEO Tip

Keep Them Reading and up Your PageRank

2011-11-10T13:21:00.001-08:00

Email marketing isn’t flashy, shiny or even particularly new. If it were a car, it would be a 1992 Chevy pickup. Compared to the glamorous Mercedes SLS of social networking, it doesn’t stand out. In fact, when you do bother to notice it, it probably looks a bit dirty and dingy. By Daily SEO Tip

If I Can’t Be #1 Should I Bother?

2011-11-10T13:19:00.001-08:00

Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot. By Daily SEO Tip

How to Write SEO Web Copy That Appeals to Customers and Crawlers

2011-11-10T13:16:00.001-08:00

In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that’s who reads your text, right? Well…sort of. By Daily SEO Tip

Spurious SEO Tactics and their Correlation to Nefarious Characters

2011-11-10T12:59:00.001-08:00

We sometimes have some fun at the expense of some of the tactics in the Search industry that never seem to die. By Intrapromote

Deciphering a Keyword Report & The SEO Hierarchy of Needs

2011-11-10T12:55:00.001-08:00

How to read keyword reports from Google Analytics – what should you do with this information?

-You should rank well for your brand name – you are the best answer for that search query
-Look for the non-branded keywords that are bringing traffic
-Look for surprise words that are sticking, i.e. hot topics, laymen’s terms – use this as inspiration to add new content

By SEM Blog

Create Content With Purpose!

2011-11-09T15:10:00.001-08:00

Creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. By SEO Design

The Three P's of SEO conquest

2011-11-09T15:03:00.001-08:00

Rome was not built in a day, nor was a dominant search engine ranking for a competitive keyword either. Feats of valor and substance require the proper tact and follow through, which lead to the next point. By SEO Design

Is SEO a Moving Target?

2011-11-09T15:01:00.001-08:00

Is SEO a moving target or are you simply shooting blanks in the dark? It’s no surprise that for those of you trying to get your site ranked that you’ve discovered that SEO is “subject to change” and often on a daily or weekly basis. By SEO Design

How Competitors Can Help Improve Your SEO

2011-11-09T14:55:00.001-08:00

Every business is competing for prime search engine result page real estate. After all, a good ranking in the search engines means more traffic, which means more conversions, which means more sales. By Search Marketing Standard

The search and information wars

2011-11-09T14:52:00.001-08:00

This is a concise analysis of the development of the Internet in general and the search engine industry in particular — a look at why giants like Google and Apple compete in the way they do. By Pandia Search Engine News

Google Places Reviews: Getting Offline Online

2011-11-09T14:46:00.000-08:00

For most business categories, Google uses customer reviews as a critical metric, among other things, to influence how listings rank in Maps -- essentially determining how locally "prominent" the business is. By Search Engine Guide

How to Get the Most Value From Your SEO Investment

2011-11-09T14:44:00.001-08:00

Getting the most value from your SEO investment isn't always easy. By Search Engine Guide

How to optimise headlines using the 65 character rule

2011-11-09T14:42:00.000-08:00

This won’t be news to SEOs but your title tags should be between 65 and 70 characters. Why? Because Google truncates long titles. By Econsultancy

Google tries to keep SERPS from going stale with Freshness update

2011-11-09T14:39:00.001-08:00

Google may be the world's most widely-used search engine, but that doesn't mean that it's perfect. Indeed, the past several years have seen a growing number of complaints from users and experts alike relating to the quality of Google search results. By Econsultancy

Online Marketing Needs More than SEO to Succeed

2011-11-09T14:38:00.000-08:00

SEO is not the “fix all” solution to your online marketing. While SEO is one of the most important things you can do to help your online business grow and succeed, it is only one piece of the puzzle. By Search Engine People

How to Choose the Best Local SEO Keywords

2011-11-09T14:34:00.001-08:00

Without links and keywords the internet stands still. So, for our local seo clients we are always digging into keywords and their ideal use. By Powered by Search

The Story Google Did Not Tell You About Your Rankings

2011-11-09T14:31:00.001-08:00

How many of you know that Google has been passing rankings in its search referral data? Did you know that up to 2/3 of search referrals now include ranking data? By SEO Theory

How Long-term SEO Works

2011-11-09T14:29:00.001-08:00

Long-term SEO has no single, core definition. It’s not a body of tactics but rather a small set of principles. The search engine optimization is “long-term” because it disregards the beliefs about current search technologies. By SEO Theory

The Very Odd Obsessive Compulsive Behavior of SEOs

2011-11-09T14:26:00.001-08:00

Google has a pilot program called “Authorship”. You cannot really apply to be included in this pilot program, you are simply chosen without your knowledge to be included in it. Your participation may be radically adjusted without any action on your part. By SEO Theory

How SEO Theory Works

2011-11-09T14:24:00.001-08:00

Search engine optimization theory seeks to answer one question: Why?Why? is a very big question. It covers a great range of topics and its scope stretches across every aspect of all the things that search engines and search engine marketers do. By SEO Theory

You had me at search engines

2011-11-09T14:12:00.000-08:00

You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” By Cre8pc

SEO Ranking Factors

2011-11-09T14:10:00.000-08:00

SEO Ranking Factors

View more presentations from tomcritchlow

How Search Volume Affects Brand Links

2011-11-09T14:07:00.001-08:00

Distilled's Tom Critchlow recently gave a presentation on SEO Ranking Factors at Digital East. One of the key points he made is how brand links could potentially be affected by search volume. The higher the search volume for your brand, the more likely you are to appear in the brand links. By SEOmoz

4 Graphics to Help Illustrate On-Page SEO

2011-11-09T14:04:00.000-08:00

For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. By SEOmoz

Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search

2011-11-09T14:02:00.000-08:00

Illustrated London News has a 170 year history as a content and print company. By SEOmoz

An SEO Guide to Adsense, Ads and Placement

2011-11-09T13:49:00.000-08:00

SEOs don't talk about advertising much, perhaps because it's the conceptual opposite of “great content.” The truth is, advertising is the gasoline that runs much of the web. By SEOmoz

New Google Search Update Could Spell More Trouble for Business Websites

2011-11-08T07:04:00.000-08:00

New Google Search Update Could Spell More Trouble for Business Websites. By Jason Fell

SEO Primer

2011-11-07T15:55:00.001-08:00

Searching the web has become an integral part of everyday life, as people use search to locate and share information and purchase products and services. By Slingshot

Vanity URLs & SEO: What We’re Telling Clients

2011-11-07T15:54:00.001-08:00

Good article regarding vanity urls. By Slingshot

4 Ways To Get More Out Of Your Traffic

2011-11-07T15:53:00.001-08:00

Your website’s traffic can be your company’s most valuable asset. Unfortunately, many companies are leaving value on the table and aren’t tapping into the full potential value that their traffic can deliver. By Slingshot

Optimize Your Optimization

2011-11-07T15:52:00.001-08:00

Have you ever wondered how to “Optimize Your Optimization?” By Slingshot

New Google User Interface Updates

2011-11-07T15:51:00.001-08:00

Google is constantly finding ways to make search easier and more relevant to the user. The latest updates to the user interface demonstrate Google’s confidence in its ability to identify brands, stores, and type related searches. By Slingshot

The Right Formula for SEO

2011-11-07T15:50:00.002-08:00

Everybody wants page one rankings in Google, right? Some people make it sound so easy with promises of quick results and low budgets. In reality, SEO is hard work and takes lots of systematic planning and effort. By Slingshot

Thinking Outside the SERP: CTR on Positions 11-20

2011-11-07T15:50:00.000-08:00

“Mission ImposSERPble: Establishing Google Click-Through Rates” – a study on user search behavior that was over two months in the making. By Slingshot

We Are Searching For Experiences Not Brands

2011-11-07T15:30:00.001-08:00

We all have a brand. I have a brand. You have a brand. Xerox has a brand. The definition changes daily. We can argue about what is right and what is wrong. I’d rather not. The true definition is held inside the social ecosystem. Your brand is the perception or emotion maintained by somebody other than yourself. By Slingshot

Don’t be Duped by Duplicate Content

2011-11-07T15:28:00.000-08:00

It’s considered “cut-and-paste” plagiarism or duplicate content — stuff that could potentially cause your site to be penalized by search engines. If you have multiple people regularly populating your site with fresh relevant content — which you should — it makes sense to review your policy on this practice, if you already haven’t. By Slingshot

SEO Tidbits

The Golden Age Of SEO

10 Most Important SEO Patents

PPC Ad Optimization

8 SEO Tips That Take 15 Minutes or Less

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