Anchors Aways: Anchor Text Optimization for SEM

It may be a surprise to some SEO professionals but according to a study by SEOmoz, the single most important factor to page-specific search engine rankings, is optimized anchor text from external links. By SEO White Hats

AdWords Keyword Expansion: Adventures Cross Country

Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.