Why SEO Experiments Are Almost Always Invalid

The SEO Method is to experiment, evaluate, and adjust. The search engine optimization industry implements the idea on a daily basis but the quality of the experimentation thus far has been very, very poor. By Michael Martinez

How to Conduct a 100 Percent Reliable SEO Experiment

We often confuse the meanings of “experiment” and “test”. Technically you don’t want to use the words interchangeably. The experiment defines the method you use for conducting your tests. By Michael Martinez