Monday, November 19, 2012
Friday, May 18, 2012
Protecting Your Site and Brand From Negative SEO
Following the recent Google Penguin update that has been rolled out
across their search engine just a couple of weeks ago, there has been a
huge amount of concern within the SEO industry as evidence of ‘negative
SEO’ seems to have come to light with people looking to investigate
their search engine manipulation theories on sites that carry no risk to
themselves, meaning that YOUR site could be at risk. By David Naylor
3 Effective Local Link Building Strategies
The link building industry is almost entirely based around national or international, unfocused strategies. By Daily SEO Tip
Every Link on the Page is There for the User
If you in your personal Web surfing do not click on more than 2-3 links
per page when you visit someone else’s Website then why should you
believe YOUR users need hundreds of links? They won’t click on them. By SEO Theory
Shaping User Focus Through Search
It’s funny how people go out of their way to create content for visitors
when really all they want is for people to sign up with their services,
buy their products, click on the damn ads, fill out some dumb form — I
mean, it’s really all about CONVERSIONS, is it not? So why is it that
we don’t just tell people where to go to do what we want them to do? By SEO Theory
Can I Make Money Only From Long Tail Traffic?
The short answer to this question is, yes, you can make money from long
tail traffic. I think a more important question, however, is “how much
money can I make from long tail traffic?” Or, an even better question
might be, “Do I have what it takes to make money from long tail
traffic?” By SEO Theory
What Kind of Links Have More Authority in Penguin?
So any random blog that wasn’t affected by Penguin is still free to editorially link out to whatever sites it pleases. By SEO Theory
Good Link, Bad Link: How to Stop Breaking Your Website
Here is a quick rundown of intrasite linking practices you should review
with your developers or clients when analyzing your Websites. By SEO Theory
Do You Need Meta Descriptions Now?
Mechanical meta tag production is about as useful for SEO as hanging
from a tree one-handed and yodeling on Sundays to bring back Elvis.
That is, churning out keyword-rich meta tags that are intended for SEO
is a waste of time. By SEO Theory
SEO Term of the week: Spider Trap
spider trap an endless loop of automatically generated
links which can “trap” a spider program. Sometimes intentionally used to
prevent automated scraping or e-mail address harvesting.
SEO Implications of New Matching Approach for Google Ads?
There are some changes coming to paid search at Google that sound
exciting on the surface, but may leave many guessing how exactly those
changes might manifest themselves. By SEO by the Sea
Social Circles, Content Sharing, and Social Visibility Pending Patents for Google Plus
Google published 8 patent applications at the USPTO today that describe key elements of Google Plus and a number of alternatives that may or may not become part of Google’s social network. By SEO by the Sea
How Google Might Disassociate Webspam from Content
Manipulative repetitive anchor text, blog comments filled with spam, Google bombs, and obscene content could be the targets of a system described in a patent granted to Google. By SEO by the Sea
Microsoft Weighs in on Ranking Authors in Social Networks
Social media contains a lot of signal, and a lot of what might be considered noise.
Within social streams of real time communication such as tweets and
status updates and blog posts is information that can be invaluable on
many different topics. By SEO by the Sea
Creative Link Building for Ecommerce Sites
Some of the greatest challenges ecommerce sites have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the site, created a crawlable internal linking structure, and have paid for PR releases, submitted directory submissions, and written the occasional blog post. Now they ask, what’s next? By SEOMOZ
Project Management for SEO (2012 Edition!)
Although there are many ways of affecting change, project management is a crucial part of it. Here are a bunch of tools, tips, and tricks to review. By SEOMOZ
Response Codes Explained with Pictures
When a search engine or website visitor makes a request to a web server, a three digit HTTP Response Status Code is returned. This code indicates what is about to happen. A response code of 200 means "OK, here is the content you were asking for." By SEOMOZ
17 Types of Link Spam to Avoid
As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam. By SEOMOZ
In-depth Guide To Content Creation [With Infographic]
It’s not difficult to understand the importance of high quality, unique
and relevant content in the modern SEO industry; content of this type
published on your own site can do wonders when it comes to link
magnetism and social media metrics and similarly, can help you obtain
extremely powerful links from high authority domains that might
otherwise be out of your reach. By SEOMOZ
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