Monday, April 4, 2011

Why Your Quality Content Sucks

Following on Google’s Big Panda update hundreds of people made passionate defenses of their Websites in the Google Webmaster Help Forum, explaining why their sites should not have been affected by the Big Panda algorithm. By Michael Martinez

Google News Creates a Windfall for SEO Firms

All the attention that Google’s search results have received in the news media over the past year have created a business opportunity for the search engine optimization industry and for the past several months. By Michael Martinez

Google "Head End" Search Results: Ads as Content, Or...Just Ads?

GoogHeadEndSearchAdEditRatioBattelleMedia.png

John Battelle shares his thoughts regarding 'head end' search results.

Social Signals and SEO – Can Facebook and Twitter help my SEO?

Typical Twitter Spam Profile

Google and Microsoft have made announcements lately that Social Signals are being incorporated into the search algorithm. Which means that whether or not a link has been shared via social networks affects its performance in search. By Caitlin Kaluza

Google Plus One: What We Recommend Our Clients [Canada Business]

Google +1 Tab on Google Profiles


Google's +1 button is a public way to show a site is recommended by people you do or do not know.

10 Awesome SEO Tools worth Paying for in 2011

Compiling a top 10 paid SEO tools 2011 list is challenging: new and emerging trends seen at rapid rates. Plus, compiling list is always subjective; what one person views as worthy to be included another wants to replace with a different SEO tool. By James Blackwell

How Google Plus One Works For Ranking [SEO Theory]

You just know that there has to be a correlation between the number of people that like (Facebook), tweet (Twitter), or Plus One (Google) a page.

That's the answer. The question is: what is the nature or the meaning of this correlation? By Ruud Hein

One Year Later: Changes in SEO

Interesting article by Kate Morris covering the various changes in SEO during the past year.

Information Architecture, Faceted Navigation & Duplicate Content (Oh My!)

Hannah Smith shares her experience on how\ to facilitate change, and be prepared to do some serious ‘selling in’ of your ideas. But, the first step is to help people understand what the issues are, and as such, education is key. So, why should people care about information architecture?

4 SEO Presentations w/ Tips, Graphics + Data You Can Use

Here are four great presentations [free to download] covering Google's algorithm, how to leverage channels of social media marketing, and more. By Randfish

Google +1 And The Rise of Social SEO


Rolling out across English Google over the next few days is a new "+1" feature that allows you to endorse URLs. If you're not yet seeing it in your search results enable it in Google experimental. Once enabled you see a little grey +1 next to all search results - including adwords listing. By Tom Critchlow

Which Link Metrics Should I Use? Part 2 of 2 - Whiteboard Friday

Which Link Metrics Should I Use? Part 1 of 2 - Whiteboard Friday

How to Build Links with Infographics

It should be no surprise that infographics aquire links. Although they’ve quickly become a saturated tactic, they still work. By Justin Briggs

Link Anatomy - Understanding The Value Of A Link

Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point. By Dan Deceuster

The Difference Between Web Reporting And Web Analysis

sitecatalystreportWhat's the difference between web reporting and web analysis? By Avinash Kaushik

Sunday, April 3, 2011

10 Search Engine Optimization Tips

These ten proven search engine optimization tips are base on straightforward SEO techniques that anyone can put to use today to distinguish their website in search engines. These strategies work regardless of the market or the keywords and produce consistent results when applied. By SEO Design

How to SEO Your Website



Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? By SEO Design

Website Silo Architecture Explained by SEO Design Solutions

Seizing the SEO Window of Opportunity

There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either (1) the most relevant / grandfathered search result for that keyword in search engines or (2) trying to bump a page / competitor who is. By SEO Design

How to Create an Anchor Text Link or Clickable Link in HTML

The Difference Between Keyword and Market Research



Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool.

Text is Your URL: Google Acquires/Licenses Exbiblio, B.V. Technology



Use your smartphone camera to take a picture of text in a newspaper, a magazine article, or a book, and if it’s available online you can access it electronically.

How a Search Engine Might be able to Tell Whether an Image is an Advertisement

An image of someone posting a wall advertisement between two other posters on a brick wall.

Of course, there are likely other factors that the search engine would consider when scoring a site based upon quality signals, but the ratio of advertising to content seems to be an important signal. By SEO by the Sea

How a Search Engine Might Visualize and Rerank Web Pages Based Upon Credibility

Backrub search query results on a search for [university] with results from the home page of University of Illinois (with a PageRank of 694.687), the home page of Stanford University (with a PageRank of 609.303), and an interior page from Stanford (with a PageRank of 167.909).

What steps can a search engine take to give a searcher more information about the credibilty of a page that searcher might be viewing in search results? By SEO by the Sea

Will Google +1 Web Page Buttons also be Share Buttons?

An announcement on the Official Google Blog yesterday, +1’s: the right recommendations right when you want them—in your search results, described a new social element that you can add to Google Search results. By SEO by the Sea

AdWords Get Social with Google +1 Button, Will Affect Organic Search Rankings ©2008-2011 ReelSEO: AdWords Get Social with Google +1 Button, Will Affe

google-plus-1

It’s not really video, in fact, I couldn’t even find a category for it here, but it’s interesting as even Google AdWords sees the value of both user recommendations (Like, retweet, thumbs up) and gamification (bringing game elements into non-gaming life, in this case assigning points to ads). By ReelSEO

Google Intelligence

One of the fabulous things about Intelligence is that it's a lot more flexible than mere Goal Tracking. By The Daily SEO Blog

Weed Out Your Lowest Performing Pages

vlookup in data

This methodology should help you identify poorly performing pages that have few, if any links and a high average bounce rate across a wide spectrum of keywords. This might help you identify any page candidates that need a rethink. By The Daily SEO Blog

Why You ‘Should’ Bother with Page Rank

Page Rank may not always be a great representative of how powerful or trusted a website is, but it does provide an enormous of information. By SEO Tip

Meta Description Tags and CTR

SEOs have known for years that meta descriptions and meta keywords do not impact a site’s rankings on Google. Well, maybe not all SEOs have known this. By Daily SEO Tip