Thursday, December 31, 2009

2010 New Year Logos from Search Engines: Yahoo, Bing, Ask.com & Google

2010 New Years logos from various search engines.

Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads

Generally speaking, pay-per-click advertising is built on a foundation of 4 advertiser inputs: keywords, bids, ad copy and landing pages. By John A. Lee

Google Doesn’t Want Searchers To Find SEOs & Web Designers

If you go to Google.com and type “hamburgers,” “shoes,” “candy,” “grills,” “beer,” and hundreds of other terms of ambiguous local intent, Google will almost always show you local results on a map that’s tied to your IP address. By Matt McGee

Google AdWords Bidding Tutorial



Google's Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.

Simple AdWords Tips for Success



5 simple tips on how to make AdWords advertising successful and cost effective for your company.

Think 2010: Four Winning Moves for 2010





With 2010 just around the corner, getting ahead of the recovery is top of mind. But where should a marketer focus? In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. On November 10, 2009, Google's Bonita Stewart, Managing Director of U.S. Sales, hosted a webinar covering these topics.

Google Commerce Search




Learn how Google's search technology can increase your online store's sales and usability with Google Commerce Search.

Google Adwords; Increase Your CTR by 33% With This One Tip



Google Adwords is the most powerful tool that an online marketer can use to propel their online business sales. Full time Internet Marketer shares one tip that helped him increase his CTR in his Google Adwords account by 33%.

Using Google Analytics with AdWords




Learn how to use Google Analytics to optimize your AdWords spending. Compare keyword conversion rates and ROI, see how different search result positions perform for each keyword, and compare ad performance.

AdWords Keyword Expansion: Adventures Cross Country



Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

Whiteboard Friday - How SEOs Know SEO

Wednesday, December 30, 2009

Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

You know what is the one thing stopping you from finding truly actionable insights from your web data? By Avinash Kaushik

keyword tree tracking bounce rate

Avinash's Long Tail Terms, Bouncy Icebergs, and Analytics

What is bounce rate?




Understanding your analytics can be a full time job, so here is one quick video to help you understand your bounce rate. Bounce rate is the percentage of people that came to your website and exited without viewing another page on your site.

SEO FAQ Answered by Google Webmaster Tools

Number of questions dealing with Google Webmaster Tools.

Twitter your SEO campaign in higher rankings

Stijn Driessen discusses using Twitter for your SEO strategy.

s Domain Age An Important Google Ranking Factor in SEO? Read more: Is Domain Age An Important Google Ranking Factor in SEO? | Hobo

A few things to consider. Are we talking about rankings improvement, or traffic?

For traffic, on it’s own at least, in my experience,I don’t think so. Having a ten year old domain that Google knows nothing about is the same as having a brand new domain.

By Shaun Anderson

Web Page Optimisation SEO and Keyword Density - Free SEO Guide

Web Page Copy Writing - Content Optimization - Part 1

Google Analytics Tutorial 1: Setup

Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik



In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.

On-Page SEO and Alt Text: SERP Ranking Influencer?

The most important on-page ranking factors for placing competitively in search engine results pages (SERPs) include keyword use in the title tag, keywords in the domain (page names and folders too), keywords in the headline tags...by Peter A. Prestipino

Improve Your Bing SERP Ranking

Search Engines like Bing, Yahoo and Google usually shows the top list of our search results, and this is called as SERPs or Search Engine Result Pages. By Irsan Komarga

Tuesday, December 29, 2009

Effective Copywriting for Web 2.0

The more information that technology makes readily available to consumers, the less time these consumers have to spend on any one particular product, service or idea. By eMarketed

Think 2010: Getting Ready for the Recovery

Looking Back At SES Chicago 2009


6:29

Holiday Trends and Planning

Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads

Generally speaking, pay-per-click advertising is built on a foundation of 4 advertiser inputs: keywords, bids, ad copy and landing pages. Of these elements, your PPC ads really are the “tie that binds” bridging the gap between the point of search and the desired action on your landing page. By John A. Lee

Top 6 Keyword tools

freekeywords

With the help of keyword tool you can choose the right keywords for your website. By Link Building is Cool

3 Link Building Strategies to Maximize ROI

The ultimate aim for any business is to achieve maximum ROI as this is the main indicator of analyzing how well your business is growing. By Link Building is Cool

How To Use Google Keyword Tool To Find the Best Longtail Keyword Phrases

Let Video Take Your Site to the Top

Should I use video on my site? Yes! By Emily Leach

Unleash the Power of Keywords

Keyword research, it is the foundation of your entire SEO strategy but yet gets so little attention by many. By Emily Leach

What SEO Experts Should Know

How to define what a SEO Expert should know. By Denver SEO