How to Turn Google Reader into the Ultimate SEO Tool

Most people don’t realize that Google Reader can be used as an amazing SEO tool to monitor your industry, competitors, and their backlinks all for FREE. This can be accomplished with a variety of Google Alerts and Yahoo Pipes. The idea is to create insightful RSS feeds and aggregate them into one place, Google Reader. By James Charlesworth

Web Analytics Segmentation: Do Or Die, There Is No Try!

Segmenting your data is key to your success and that of your company. By Avinash Kaushik

Why Links in Content are More Powerful

People have often claimed that a link within content on a page has more value than one form the sidebar or footer of a page.

SEO at Turner Broadcasting: Dan Perry Interview

This interview with Dan Perry, the SEO Director for Turner Broadcasting covers his SEO dream job, in-house SEO career advice and skills, enterprise SEO, the future of outsourcing to agencies, being persuasive inside organizations and of course, Golf! By Lee Odden

Why A Grounding In PPC Can Help Your SEO

Historically, the mindset of the two separate approaches of PPC & SEO have not always been quite the same. For example, when targeting high volume (often generic) search phrases pay per click marketeers would approach with caution immediately thinking of return. By PPC Blog

Search Ads vs. Content Ads in Microsoft adCenter

So what's the difference? By Tina Kelleher

Using Search Funnels to Grow Your Adwords Account

Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. By PPC Hero

Booshaka: A Search Engine for Facebook with a Cool Name

Now there’s a search engine just for Facebook. By Kaila Krayewski

5 Types of Links You May Not Have Thought of Tracking

Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? By Jill Whalen

SEO for Google News – Ranking Factors and Recommendations

Many news organizations receive most of their website traffic from Google News – the dominant news destination for users online. By Barry Adams

Russia’s Yandex Search Engine Goes Global

Yandex, the top search engine in Russia, has launched a global search engine at Yandex.com. And some of the early user feedback is quite good. By Matt McGee

Search marketing gets specific

Remember when everyone wanted the #1 position for one-word searches? By Mike Moran

Pay Per Click Search Engine Marketing – What is it and How Can it Help You?

Pay per click search engine marketing, or PPC, is the method of paying for search result placement.

What real SEOs do

So what do 'real' SEOs do? Check it out here. By Lan Laurie

Debating the Value (and Meaning) of "Great Content" for SEO

The topic is the concept that content quality is highly correlated or predictive of high rankings in the search engines. This isn't a cut-and-dry debate, but a more nuanced and, yes, subjective look at content quality from a wide range of perspectives. By Randfish

SEO Link Building is Just Like Business Development

Ever since Google's advent back in 1998, link building has been an important part of the search landscape. Links remain critical to success today. By Eric Enge

SEO With Google Webmaster Tools - Part 1: Setting up your site

Many people are afraid of Google's seemingly "big brother" approach to the web. Google appears to keep digging their hands further and further into our lives, collecting data and using in ways that some may not trust as being completely benevolent. By Stoney deGeyter

30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All

Here's a comprehensive list of 30 SEO, social media & marketing case studies that prove the ROI of it All. By Tad Chef

What Are You Doing Keyword Research for?

Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? By Zack Hanebrink

10 Ways to Improve Your Website Now

The following list provides 10 easy best practices, whether you're considering a redesign or a gentle sprucing-up of your website. By Jennifer Callahan

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

The hardest kind of "analysis" to provide is in response to open ended questions. By Avinash Kaushik

SEO Tips to Theme Your Website

How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. By Jeffrey Smith

How to Rank Your Blog High in Search Engines

Every blogger dreams of getting a lot of targeted traffic from search engines. Because first of all – organic search traffic is absolutely free and secondly it gives the blogger a wider reach of audience. By Saad Kamal

10 Powerful WordPress SEO Plugins

With more and more blogs appearing on the Internet every day, how can you increase your chances of having your blog appear at the top of the search engine rankings? By Tom Walker

All you need to know about meta tags for search engine optimization

Web site owners and search engine optimization professionals used to spend a lot of time worrying about meta tags. Which keywords should be added to the KEYWORDS tag? How to compose the content in the DESCRIPTION tag?

Top 7 Ways to Build One-Way Links to Your Website

Are you confident on what online sales marketing strategies can contribute to the success of your business? By SEO Noobs

Simple charts for explain SEO

When you begin working with a new SEO client, it’s always a great idea to help them understand their current state before moving forward. By Glenn Gabe

Some Opinions on the SEO Myths & Realities Fight

SEO is a field where reputation is a huge part of your ability to perform well. By Randfish

Crawl, Index, Rank, Repeat: A Tactical SEO Framework

SEO can be boiled down to three core elements, or functions, in the current era of Google: crawling time (discovery), indexation time (which also includes filtering), and ranking time (algorithmic). By Adam Audette

Who Are The Top 10 SEOs in the World?

A lot of people who are well known as SEOs spend too much time on self promotion and not enough time on business development. By SEOBook

How to Collect Data Without Alienating Clients

What data do you want and why are you collecting it? It's important to work this out from the start -- you risk wasting a great deal of time if you don't actually need the data you're gathering, and you also need to be able to tell visitors why you're taking it if they ask. By Kevin Gibbons

Google Just Killed Your Online Business

Google has been making a lot of changes to the SERPs, and it seems they are pushing a lot of well known brands to the top of the listings.