Thursday, December 16, 2010

SEO for e-Commerce Sites

Despite how big the internet is for your target markets, attracting visitors to your site requires commitment and correct Search Engine Optimization (SEO) process. By Daily SEO Tip

How Fast are You Getting Links to Your Website?

Getting links to your website is a very important task for any webmaster working on search engine optimization. By Link Trading

3 Awesome, Downloadable, Custom Web Analytics Reports

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. . . sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. By Avinash Kaushik

Google Creates “Source” Meta Tags To Help ID Original News Sources

With the amount of content published online seeming to expand dramatically every year, Google says it’s experimenting with two new meta tags that it hopes will help it identify the original sources of online content. They’re called syndication-source and original-source and here’s a look at what they do and how publishers can use them. By Search Engine Marketing Guide

6 Tips to Increase Search Engine Click Through Rates for SEO

While no one can deny it is crucial to any business operating online to rank well for their most valuable keywords in their given industry, ranking is only half the battle in SEO. By Mark Hoad

Twitter and SEO

Twitter and SEO

If you’re a good Tweeter, you’re helping pages rank in natural search. By Bill Sebald

Chrome Extensions That Make SEO Easier


When I say “makes SEO easier,” I don’t just mean performing SEO, but also living as an SEO. By Bill Sebald

Five Hints To Increase Site Traffic

There is no magic formula for rapid solution to raise site traffic. It takes bit of creativity, effort and planning to increase traffic and using the proper application, this is worth the reward. By Web Traffic Pro

Using Negative Keywords to Help Qualify Traffic in Microsoft Advertising adCenter

If you’ve been in the search engine marketing (SEM) game for a while, you’re probably pretty familiar with negative keywords and how useful they are in maintaining good return on investment (ROI). By Tina Kelleher

AB Testing: Why You Shouldn’t Focus on Conversion Rate


When A/B testing web design, copy, merchandising or promotions, the most important thing is understanding what metrics you will use to determine success. It’s not always “conversion rate.” By Linda Bustos

What is an Internal Link Hub

Simply put, a link hub or link nexus is a concentration of external links to a deep page in your website. By Michael Gray

The Power of Internal Links

Post image for The Power of Internal Links

Good article about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms. By Michael Gray

Link Building with Content


During the past few years, link building has changed drastically. At least, for me it has. Where it used to be part of SEO, link building has turned into a search engine friendly way of marketing. By Wiep.net

Heading Tags, Keywords & Enticing Content

Article on how to balance on page content between enticing content for users and keyword rich content for search engines. By Eric Enge

Find what you need with the right search queries

Have you seen Google’s Wonder Wheel?

No matter which search engine you use, the quality of your search results depend on how you formulate your search query. By Pandia Search Engine News

A Short History of the Search Industry

Search industry heavyweights like Google, Yahoo! and Bing are constantly jostling for position to be the most popular search destination, have the largest search database, have the most relevant results and grab the most market share. By Ask Kalena

Place It Right Here! 6 Steps To Google Places Success

Google estimates that two out of ten searches performed relate to a local business query. With stats like those, at least 20% of your organic search efforts should be continually focused on Google Places (formerly Google Local Business Center). By Rebecca Appleton

5 Tips For Improving PPC Campaign ROI

The most important thing to focus on in any PPC campaign is ROI. If the ROI is low, then eventually your PPC client is going to run out of cash to put into their PPC campaign and, as a PPC manager, you will be out of a job. Therefore, how can ROI be improved? By David Chapman

The Agency SEO Process – Part 3

This is a continuation of the Agency SEO Process series (Part 1 and Part 2) where I'm breaking down what a typical twelve month engagement looks like from the agency side of things. We all receive requests to scope out a monthly project, and in my experience, a twelve month engagement is the most effective. Here's what we have covered to date (assuming you have 25 hours/month to work with). By Taylor Pratt

The Agency SEO Process – Part 2

As an agency, one of the biggest challenges you face is setting expectations for what you can accomplish each month for your clients given the number of hours you have. The SEO Process I've been recommending assumes you have 25 hours available each month to work on your client's SEO. By Taylor Pratt

The Agency SEO Process – Part 1

Let's assume that you have 25 hours/month dedicated to an SEO project for a client for a twelve month engagement. Where do you begin? By Taylor Pratt

Keyword & Market Research with Yahoo Clues

Yahoo Clues (Beta) is like Google Insights on steroids … but with one semi-serious limitation: data doesn’t span more than the past 30 days. By Search Engine People

Monday, December 13, 2010

Google's Keyword Tools Keep Getting Better


When Google switched to their new keyword tool a lot of advertisers were ticked off by how it went from being quite granular & focused to being more broad and presumptuous. By SEO Book

Google Webmaster Tools Adds Top Pages Queries & URL Redirects

Top Pages Google Webmaster Tools

Google announced a Webmaster Tools Holiday Update that gives SEOs and Webmasters a nice treat. By Barry Schwartz

How To Fight PPC Campaign Brain Fatigue

Ishikawa_ROAS

December can be a tough month for paid search campaign managers. By Matt Van Wagner

Mobile Searches Grew 130% On Google

Google announced that mobile searches at Google grew 130% year over year based on the third quarter of this year compared to the third quarter of last year. By Barry Schwartz

How Do Tweets Influence Search Rankings?

Do Tweets have any influence on search ranking? By Danny Dover

How to Do SEO Cheap

Most respected SEOs will tell you there is no such thing as cheap SEO. You get what you pay for in respect to hiring an SEO consultant. And that remains true. By Kate Morris

Thursday, December 2, 2010

Social Media Vs SEO – Which is Better?

Which has better ROI – Social media or SEO? By David Smith

Google + Bing Confirm that Twitter/Facebook Influence SEO

Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). By Randfish

Top 10 Must Have SEO Extensions for Google Chrome


Google Chrome's Extensions, much like Android's Apps, are full of garbage with a few gold nuggets hidden amidst the madness. By P. Mahler

The Evolution of Google Ratings (Experts Delegating Authority)?

Imagine Google offering a rating system where you can ask experts, or authorities, to provide ratings for pages on the Web such as scientific articles, tutorials, news stories, or editorials, or products and current movies. By Bill Slawski

Thursday, November 11, 2010

4 SEO Tips to Instantly Take Advantage of Google Instant Preview

google instant preview















If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. By Eric Vreeland

Sunday, November 7, 2010

Why Most Landing Pages Fail

The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual advertising or SEO and then wondering why (if the website lacks trust, conviction or a call to action) that visitors fail to convert. By SEO Design

SEO for large websites : The Bottom Up Approach

When it comes to search engine optimization for large websites, things get so complicated that you need to bring out all your tactics in all its glory. By the Daily Blogger

10 Reasons SEO Didn’t Work For You

Just like affiliate marketing, SEO often gets a bad rap for being shady, spammy, and full of snake oil. By CT Moore

How Pre-Paid Yahoo! Search Marketing Balances Will Transition to Microsoft Advertising adCenter

Confusion is never fun, especially when it involves money. By Tina Kelleher

Is Flash Bad for SEO or Can You Work Around it

Perhaps it’s related to Apple not installing flash on the newest air macs, but there’s been more talk than usual about flash & SEO in the past few weeks. By Michael Gray

Search Engine Blekko, the hype and the facts



Blekko is a brand new search engine, the latest “Google killer”. It was founded by Rich Skrenta, the man behind what came to be known as the Open Directory slashProject, which was the best bet for quality search results back in 1998. What does his newest invention bring to the world of search? By Pandia

Blekko search website

Should You Rely upon Search Spiders to Rewrite Your Web Addresses?

Every web page has at least one unique address that people can reach it by. Sometimes a web page has more than one address, and that can be a problem. By Bill Slawski

New SEO guide from Sitepoint

It’s easy to understand, no hype, no black-hat, nuts-and-bolts content on SEO.

If you’re just starting out in SEO, it provides you with a fantastic overview of the core principles that you’ll use over and over again to increase your sites’ rankings. By Brent Hodgson

9 Sure-Fire SEO Tips

Here are some great seo tips. By Search Engine Journal

The Basics of Local SEO - Whiteboard Friday

SEOmoz - SEO Software

Tuesday, November 2, 2010

SEO Tips to Start Your New Website

What’s the difference between a new website and a powerhouse domain ranking for competitive keyword-specific rankings? The answer, SEO, content, time and links…By SEO Design

How Do Most Consumers Find Products? Still Search!

ATG (a large commerce platform) just put out some interesting studies. 53% (of 1,002 total people) cited search engines as their key source for discovering new products. By Bill Sebald

5 Steps to Get Your Site Found on Google

Google just changed the face of their search results with a huge innovation, blending local with organic results. By SEO Diva

Bidding on Bing, Yahoo! Search and Partner Sites in Microsoft Advertising adCenter

Since Microsoft Advertising adCenter now powers paid search and content ads on Bing, Yahoo! Search and partner sites in North America, you may have questions about your bidding options. By Tina Kelleher

The Great Misconception of Long-Tail Keywords and SEO

Good article about long-tail keywords and seo. By Jill Whalen

How to Build a KPI Tracking Dashboard Using Woopra

woopra-dashboard

More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. By Marty Weintraub

Landing Page Testing — Timeless Themes

If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. By Tim Ash

Search And The Rise Of Facebook

2010 has been an incredibly dynamic year for search marketers. The paid search marketing landscape continues to change rapidly. By Roger Barnette

Web-based Internet marketing training and certification from industry experts

Master Internet marketing through structured curriculum and real-world, hands-on projects, led by the industry's bestselling authors and speakers in Analytics, SEO, Social Media, Conversion, PPC, and Online PR. By MarketMotive

How to Turn a Negative SEO Experience Into Success

Over the last dozen plus years, unscrupulous SEO's have given the entire search engine optimization industry a bad rep. By Stoney deGeyter

Google Gesture Search for Android on Google Maps?

Six examples of gesture searches on a touch screen, from the Google patent on Glyphs.

Last week, Google published a paper on a way of navigating on touch screens by tracing out alphanumeric characters. For instance, if you have a list of contacts on your screen, and want to move down to a name that begins with the letter L, you would trace an L on your screen. Looking for a song on your playlist, you might handwrite on your screen the first couple of letters from the song title. By Bill Slawski

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

web analytics 2.0 demystified

What is the first thing you want when you think about web analytics? By Avinash Kaushik

Is Your SEO Chasing Algorithms or Chasing Analytics?

Chasing search engine algorithms, to a large degree, is like trying to hit a moving target from a moving train. By Stoney deGeyter

The Secret Life of Search Engine Optimization

Crocodiles are among the oldest group of land-based animals still living on Earth today. Crocodiles and their close relatives have been around for a long, long time. Humans grew up from little furry rodent-like creatures in the shadow of the crocodiles. By Michael Martinez

Google Changes to Automotive SEO

How to See Google Search Results for Other Locations

Google local results



Google has tons of options and URL parameters defining its geo-location settings. In fact, there are so many of them that it is easy to get lost. By SEJ

On Google Growing Up, Losing Employees & Being The New “California”

Google’s lost yet another high profile employee, apparently to Facebook. Another sign that Google’s slipping, to some. By Danny Sullivan

Preparing Your Small Business Site For SEO

For many small businesses owners, there's a lot of confusion about how to set up a brand new site in a way that gives it a good chance of getting some serious search traffic. By Rob Chant

Top 15 SEO blogs to follow

Seomoz

For all we know, Search Engine Optimization, better known as SEO, is used for obtaining the right keywords when we search for something on the internet. But only few of us know is that SEO is used in obtaining rankings for a site under relevant keyword phrases. By WebDesign Booth

SEO for Bing Versus Google

SEO for Bing Versus Google

As we all know, Microsoft’s Bing is the new kid on the search engine block. By John Pring

Google Turns Up The Heat On FeedBurner

It looks as if Google finally has made a positive move forward on FeedBurner, the RSS management company they purchased a number of years ago for the then-hefty price of $100 million. A new beta version of FeedBurner has just debuted, offering real-time analysis and management of RSS feeds through its revamped interface. By Frances Mary Krug

Thursday, October 21, 2010

Effective Search Marketing Strategy Determines Fate of Organizations

Most of you know that executing an effective search marketing strategy is important to a business. However, have you ever stopped to wonder how businesses that aren't adapting to a search marketing centered business world are faring? By David Dalka

Friday, October 15, 2010

Google on Page SEO tips and strategies

5 SEO Plugins for WordPress


Before you start blogging, you might want to consider some of these SEO plugins. They’ll help search engines find and crawl your content. By eMarketed

Image SEO Basics - Whiteboard Friday

SEOmoz - SEO Software

The Definitive Guide to Awesome Web Content

What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. By Fryed7

8 Free and Easy Killer Tips, Tricks, and Tools for a Superstar Site

Some great tips to help you with implementing best practices for SEO. By SEO Chip

Crafting an SEO Budget to Maximise ROI

Good article regarding ROI for SEO. By Rishil

SEO Theory White Papers

These white papers should help you learn more about SEO Theory, its application, and how to begin studying search engine optimization techniques and methodologies yourself. By SEO Theory

How to Segment Traffic and Landing Pages

Determining which page to use for converting online window shoppers and passerby hit-and-run traffic depends on which page they land on and how segmented that page is for that visitor. By SEO Design

Why You Need To Invest More In Your SEO Campaign NOW.

I recently heard about a company that was working on having their site optimized and wanted to increase those efforts. Instead of doing so, they dropped the idea due to "lack of funds" and transferred that money over to Social Media. By Stoney deGeyter

Image (Not Rankings) Matter in SEO

In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it's the image they have built that lets them thrive. By Stoney deGeyter

VSEO Tips & Techniques For Online Video

Here's a good list of tips, tutorials, guidelines, and presentations regarding video seo guide. By ReelSEO

Google Analytics overlay gets a revamp


The site overlay report on Google Analytics appears to be missing, instead it has been replaced by a very similar report called the “In-Page Analytics” report. By David Naylor

Do SEO’s Bear the Burden of a Company’s Conversions?

There’s nothing like returning to the bonfire to see how hot it really is. By Cre8pc

Thursday, October 14, 2010

Presentation: SEO & Social Media for Communications Professionals

Great presentation regarding SEO and Social Media for communications. By Tony Adam

How Do You Become a Search Addict?

How to Become a Search Addict. By Kaila Strong

How Google May Use Categories as a Search Ranking Factor

Does Google determine categories for pages and for queries, and can those play a role in how it ranks pages in search results? By Bill Slawski

4 Questions with Avinash Kaushik: Kick-Ass Web Analytics

Avinash Kaushik is a best-selling author, co-founder of Market Motive Inc. and is the analytics evangelist for Google. By Jessica Lee

Google News SEO Tips & Ranking Factors

Good article regarding seo tips and ranking factors. By Andrew Shotland

Google's Marissa Mayer Promotion Signals Future of Search

With news breaking yesterday that Google vice president of search products, Marissa Mayer, was taking a new role at the company, focused on location and local services, debate has festered far and wide about what the move means for the company's direction, for her specifically, and, laughably, in some isolated cases, if it was in response to perceived failures in her current role relative to competitive moves from Microsoft's Bing. By Louis Gray

Google Keyword Research Tool: Not Popular


At a recent SMX conference, Baris Gultekin, Group Product Manager for Google AdWords, put the cat amongst the pigeons when he said the Google Keyword Tool only provides keyword data for the terms Google deems “commercial". By Peter D

How Would An AOL-Yahoo Merger Affect Search?


There are rumors flying that AOL and private equity firms may be trying to buy Yahoo in a complex transaction that would involve a likely sale of Yahoo’s stake in Alibaba. By Greg Sterling

Serious Robots.txt Misuse & High Impact Solutions


Some of the Internet's most important pages from many of the most linked-to domains, are blocked by a robots.txt file. Does your website misuse the robots.txt file, too? By Lindsey

Ranking for Keyword + Cityname in Multiple Geographies

Great topic regarding websites in need of better rankings for keyword + cityname combinations in cities across the country (or around the world). This is one of the most challenging tasks in the SEO field, for four big reasons. By Randfish

Using YouTube as a Keyword Research Tool for SEO

Keyword Research Results for Speech Therapy

This isn't a post about keyword research for video content on YouTube, but about exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry. By Kieron Hughes

Hands-On Tips For Link Building

One issue we seem to come across quite a lot as a search consultancy is helping clients do their own link building. As we all know, link building can be a difficult task even when you're a full time SEO, let alone if it's not even your main role within a company. By Paddy Moogan

So You Call Yourself an Analyst? Part 3: Less Talk, More Do


Reporting good data with an attached value to your boss or client is only half the battle. The other part is making those numbers compelling. By Joanna Lord

Sunday, October 10, 2010

Google Instant and SEO: What Will Change?

The first thing to bear in mind wrt. Google instant is that, currently, it isn’t the default behavior from Google.co.uk. Users must be logged in to their Google accounts, if they have them. By Daily SEO Tip

Seasonality SEO and Fluctuations!

Working with SEO all year round will help you to create some pretty stable results, especially if you are targeting the same pages each day. By Daily SEO Tip

Multilingual Websites and SEO

The internet has truly opened the doors to international trade, allowing us to reach a global audience like never before. English is often cited as the language of the internet. However, consider this: 75% of the world’s population do not speak English. By Raihan Ahmed

5 Ways to Pick the Right Keywords for Your SEO Campaign

Keyword research is the crucial step in website development and SEO process. There are some basic points to stick to while doing keyword research for your SEO campaign. By Moon Roy

Friday, September 17, 2010

Doubling of 3D searches adds new dimension to film and technology

Shrek Forever After.png

Search behaviour online shows a very distinct trend of increasing interest in all things 3D. Searches have more than doubled year-on-year for 3D films, TVs, accessories and other paraphernalia. By Robin Goad

Google Places Coupons Now Integrating Coupons from CitySearch

It appears that Google is bulking up Places Pages with coupons from CitySearch.

The Long Tail is Alive & Well

Here's more evidence that the 'long tail' of search is alive and well.

SEO Is Bound to Fail If...

SEO is bound to fail if...if you don't keep your SEO abreast of website changes.

WTF have Google, Bing, and Yahoo cooking?

They’ve invented a new Web standard that allows content producers to steer search engine ranking algos. Its code name is ADL, probably standing for Aided Derivative Latch. By Sebastian's Pamphlets

Does your SEO get lost in the translation?

People often ask how to break into international markets. By Mike Moran

New White Paper Analyzes Impact of Google Instant on SEM and SEO

Google Instant has been called the most significant change to the Google search results since the advent of AdWords. But how will it actually change user behavior? And what effect could it have on SEM and SEO? By Camille Canon

Is Convincing Copy the Missing Link in Your Marketing?

If you’re not making the money you want online, chances are it comes down to copywriting.
There are two core skills that you need in online marketing:

SEO, and;
Copywriting.

By Brent Hodgson

Bing and Yahoo! – Same Algorithm, Different Results

Yahoo! and Bing are now driven by the same search algorithm for natural results. That means that when you search for a term on Bing, the results you see are the same as if you were to search on the term on Yahoo…right? Wrong. By Pete Dudchenko

How Google Instant Changes the SEO Landscape



It is a new always-on search experience where Google tries to complete your keyword search by predicting what keyword you are searching for. By SEO Book

Google Instant Poll

Has Google Instant inpacted your Adwords Campaigns? Take the poll.

Social Search Circles

Roughly 30 percent of web searches are for pages that a searcher has actually seen before. That's a pretty wild statistic. It tells us that our existing bookmarking and "history search" mechanisms aren't quite doing the job. By Mark Drummond

Yahoo Previews “Rich, Immersive” Search Experience

lady gaga rich result



Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event. The event focused on several Yahoo products, and included a sneak peek at what Yahoo calls “rich, immersive” search results in the news and entertainment niches. By Matt McGee

Bing Maps Adds Transit Directions

Bing has announced they have added transit directions in 11 cities. By Barry Schwartz

What You Need to Know About the #NewTwitter

Video in Twitter



The new interface has a renewed focus on the user experience with in stream multi-media expansions, more search capabilities, and an all around sexier more fluid feeling. By Joanna Lord

Optimizing SEO resources



Get the full video transcription here.

Thursday, September 16, 2010

WordPress SEO Tips

Link Wheel SEO Tips

Google On Page SEO Tips & Strategies Video

End of Dumb Tables in Web Analytics Tools! Hello

bounce rate normal table view

Avinash Kaushik covers a new feature in Google Analytics that carries the unassuming name of Weighted Sort.

Is Google AdWords Keyword Tool Now More Accurate?


So how accurate is Google Adwords Keyword tool? By David Naylor

5 SEO Mistakes Anybody Can Avoid

Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign. By Daily SEO Tip

What Can You Do With A Keyword Domain?

Choosing the right keyword domain can help boost your rankings in the SERPs. Or can it? By Daily SEO Tip

Apple to Take on Google in Showing Immediate Search Results?

Google isn’t the only one to file a patent on automatically updating search results. Apple was granted a patent this on a very similar process. By Bill Slawski

Google Instant: Tradeoffs Include Less Implied Local Results?

Google made a change to their search interface that has drawn a lot of attention and discussion across the Web. By Bill Slawski

Google PageRank vs SEOmoz PageAuthority


Good article regarding web analytic metric tools. By Randy P

A beginner's guide to SEO APIs

Great article covering SEO APIs. By SEOMOZ

Monday, September 13, 2010

The Five Words You Can Never Suggest On Google Instant

Like it or not, lots of people search for nude celebrities on Google. But with Google’s new Google Instant Search, those inclined to seek celebs in the buff have to figure out their queries without any help from Google. By Danny Sullivan

QR Codes: Are You Ready For Paper-Based Hyperlinks?

Designer QR Codes

You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes (QR codes). What are they? By Mark Sprague

Benefits of Outsourcing SEO Services to India

Search engine optimization is technique that helps in advertising your business online to get customers. With the business going online the world is rapidly changing with some latest and new advance techniques that is making the businesses surge.

7 Search Engine Optimization Strategies


Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking. By Jimsun Lui

Friday, August 20, 2010

How SEO Has Changed

Over the years the way search engine optimisation (SEO) algorithms work has changed and developed, and will continue to do so in the future. By IKROH SEO

Why Your Website Developer and SEO Keep Asking You For Content

Anyone that has been in this business for awhile knows that getting content for clients’ websites is not an easy task. By SEO Aware

Five Tips On Effective SEO Research

In today’s era, SEO has become the buzzword and all your business’s success will lay on the best SEO practices. By SEO Research Desk

Top 10 tips & things you need to know about AdWords Remarketing

Here's a good list regarding Adwords. By Rob Hillyard

First Beta with Keyword Research with New SEO KPI’s

advanced seo tool

Check out this SEO Effect Tool. By Daily SEO Tip

Fresh Content, How Does It Improve Search Engine Rankings?

Fresh content brings higher Search Engine Rankings and Search Engines love fresh content. By Chris

10 SEO Tips to Triple Keyword Visibility

Creating keyword stemming (the ability to have a page returned for multiple results) is accomplished easily through using synonyms and alternative keywords for inbound and internal links. By SEO Design

Finding The Most Profitable Keywords For SEO And Free Web Traffic

Keywords play a huge role in Website search engine optimization. Keywords, when when used by a knowledgeable webmaster, indicate to the engines what keywords each page should be listed with. By Web Traffic Pro

Introduction to SEO

How a Search Engine Might Interpret Ambiguous Queries through Entity Tags

When someone performs a search at a search engine they tend to use only a handful or less words to try to find information about a topic. By Bill Slawski

Advanced Keyword Research — SES San Francisco

keyword research for web contentKeyword research is something that can make or break a campaign – paid or organic or even social. By Jayme Westervelt

Website Analytics vs. The Myth of 100% Accuracy

100% accuracy does not exist in website analytics. Repeat. 100% accuracy does not exist in analytics. By Mike Yanke

AJAX & SEO: A strategic approach to rankings

Dealing with the limitations of AJAX and Flash can be an SEOs worst nightmare. There are so many issues that come into play & usually you can deal with many AJAX SEO issues by developing Progressively Enhanced code. By Kenny Hyder

New Multi-Feature SEO Tool for FireFox

External data

The AdMax SEO Toolbar is a new-launched tool that consolidates the best SEO tools into a single browser plugin. This is also the first FireFox addon that addressed mobile SEO as well (it features mobile keyword rankings and mobile link building tools). By Ann Smarty

Raven SEO Tools Review

Site Finder Results

Everyday it seems like a new SEO tool or toolset is launching. Raven's SEO Tools is worth checking out. By SEO Book

Answering Hard SEO Questions - Whiteboard Friday



In this week's Whiteboard Friday, Danny Dover tries to answer some of the hard questions in SEO. These include; "If you are such a good SEO, why don't you rank number one for the keyword, SEO?" and "How can you provide advice on SEO if you don't work for a search engine?".

Make Google AdWords Bidding Features Work for You

AdWords Manual Bidding

Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. By John Lee

Sunday, August 15, 2010

Social Media Marketing Doesn't Replace SEO

Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. By Jill Whalen

10 Most Subscribed Search Marketing Blogs

Matt Cutts

What are the best Search Engine Marketing blogs to follow? Which are the most popular? By Lee Odden

11 Ways you Can Maximize Keyword Exposure without Sacrificing your Content

One of the important pieces of building high search engine rankings and driving traffic to your website is keyword phrases. By Stone Reuning

Who Told You THAT Was a Good Keyword?

Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. By Stoney deGeyter

Google and Metaweb: Named Entities and Mashup Search Results?

A mashup search result on a search for Mount Bachelor, showing different page segments including one for weather, one for Mount Bachelor Community College, another for lodging and hotes, and an additional on listing other mountains.

Google’s recent purchase of Metaweb, who run the Freebase directory left many wondering at the motivations behind the acquisition. Did Google buy the company for its technology, for its Freebase directory, for the expertise of its employees? By Bill Slawski

Yahoo's Social Search Answer to Google's Aardvark?

Instead of looking for web pages that might answer your questions, Aardvark enables you to ask questions of people in your expanded social network (and beyond), and to identify topics that you might be interested in answering. By Bill Slawski

The SEO pyramid: do the right things in the right order

SEO pyramid

Search engine optimization is not difficult but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order. By Axandra


Blogging for SEO: Strong Evidence Suggests Daily Posts

norman rockwell blogger

No one ever said it was easy to blog every day. But as we know, nothing good in life comes easy. By Virginia Nussy

Your SEO is a Waste of Time Without Conversions

So, you’ve invested a ton of time and resources in SEO to reap the rewards of rankings and traffic – but what then? Without some form of conversion that affects your bottom line, what do you have to show for all your hard work? By Jessica Lee

The history of search

History of Search.

A very interesting timeline graphic about the history of search.

How To Rescue Poorly Converting Web Sites

Kim Krause Berg approaches conversion repairs from three areas: usability, search engine optimization and information architecture. A fourth area, social marketing, is worth including in cases where conversation marketing is part of the business plan.

A Simple Guide to Creating Linkbait

So you want to get links, but don’t know how to start creating linkable content? By Melissa

5 Ways to Build Links at an SEO Conference

Pubcon Speaker List

Anyone can easily acquire a few links by sponsoring the event, but Jennita wanted to come up with some creative ways to gain links without actually paying anything.

Tools for helping measure 'other things'

Online marketing now involves a lot more than websites and search results. Any successful company using the web as part of their sales process needs to start analyzing the "other things." By Frank Watson

Top 5 SEO strategies of 2010

You want the strategies that are the most relevant and current, especially since SEO is changing constantly. By SEOWebHelp

Monday, July 12, 2010

SEO-friendly Wordpress URLs in a minute

Basic but Essential SEO Link Building Tips

Link building is a very important part of the SEO process and probably the most affordable and quick way to increase your website’s popularity. By Ronni Rebsdorf

Simple Strategy for Better Local Search Optimization

Here are some critical, but simple strategies to use when optimizing your or your client’s site in local search results. By Rebekah May

Move over Basic Search Results, Google Rich Snippets are here

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For years search engine search results were limited to 3 basic pieces of information: a title, a summary and a URL. By Sean

Conversion Tracking

Conversion tracking refers to an optional reporting metric that helps you measure the success of your PPC campaigns—and more accurately evaluate your return on investment—through the use of a tracking script embedded on your website. By Tina Kelleher

Cloaking is good for you

If you feel the need to cloak, just do it within reason. Don’t cloak because you can, but because it’s technically the most elegant procedure to accomplish a Web development task. By Sebastian's Pamphlets

Here is Why Now Is The Best Time To Be In The SEO Business

It seems like every time I check up on blogs someone is decrying the bygone days of search engine optimization as if it has been dead for years. By Hamlet Batista

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

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We all have a tendency to learn up to a point, we get comfortable and keep chugging along rarely investing in our ongoing education. By Avinash Kaushik

Zen and the Art of Web Site Analytics

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The sheer amount of data you are presented with about your web site can be overwhelming if you don’t know what to look for. By Ask Kalena

Video Optimization – The Show Starts In 3, 2, 1 …

While search engine optimization continues to change at the speed of light, there are a few areas where very little progress seems to be made. By Rebecca Appleton

Search Engines As Entertainment Hubs?

Bing recently added selectively curated content geared toward the entertainment sector, and while it might seem retro for a search engine to elevate human-selected content above its almighty algorithm, the new features are intended to position Bing as the preferred search engine for pop culture mavens. By Steve Baldwin

Social Networks Driving CPM’s’ Down

In economics any time there is an abundance of supply the price for that particular good goes down. The easier to obtain, the less ‘valuable’ that resource is. By Frank Reed

Sunday, July 11, 2010