Thursday, December 31, 2009
2010 New Year Logos from Search Engines: Yahoo, Bing, Ask.com & Google
2010 New Years logos from various search engines.
Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads
Generally speaking, pay-per-click advertising is built on a foundation of 4 advertiser inputs: keywords, bids, ad copy and landing pages. By John A. Lee
Google Doesn’t Want Searchers To Find SEOs & Web Designers
If you go to Google.com and type “hamburgers,” “shoes,” “candy,” “grills,” “beer,” and hundreds of other terms of ambiguous local intent, Google will almost always show you local results on a map that’s tied to your IP address. By Matt McGee
Google AdWords Bidding Tutorial
Google's Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.
Simple AdWords Tips for Success
5 simple tips on how to make AdWords advertising successful and cost effective for your company.
Think 2010: Four Winning Moves for 2010
With 2010 just around the corner, getting ahead of the recovery is top of mind. But where should a marketer focus? In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. On November 10, 2009, Google's Bonita Stewart, Managing Director of U.S. Sales, hosted a webinar covering these topics.
Google Commerce Search
Learn how Google's search technology can increase your online store's sales and usability with Google Commerce Search.
Google Adwords; Increase Your CTR by 33% With This One Tip
Google Adwords is the most powerful tool that an online marketer can use to propel their online business sales. Full time Internet Marketer shares one tip that helped him increase his CTR in his Google Adwords account by 33%.
Using Google Analytics with AdWords
Learn how to use Google Analytics to optimize your AdWords spending. Compare keyword conversion rates and ROI, see how different search result positions perform for each keyword, and compare ad performance.
AdWords Keyword Expansion: Adventures Cross Country
Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.
Wednesday, December 30, 2009
Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).
You know what is the one thing stopping you from finding truly actionable insights from your web data? By Avinash Kaushik
What is bounce rate?
Understanding your analytics can be a full time job, so here is one quick video to help you understand your bounce rate. Bounce rate is the percentage of people that came to your website and exited without viewing another page on your site.
Twitter your SEO campaign in higher rankings
Stijn Driessen discusses using Twitter for your SEO strategy.
s Domain Age An Important Google Ranking Factor in SEO? Read more: Is Domain Age An Important Google Ranking Factor in SEO? | Hobo
A few things to consider. Are we talking about rankings improvement, or traffic?
For traffic, on it’s own at least, in my experience,I don’t think so. Having a ten year old domain that Google knows nothing about is the same as having a brand new domain.
By Shaun Anderson
For traffic, on it’s own at least, in my experience,I don’t think so. Having a ten year old domain that Google knows nothing about is the same as having a brand new domain.
By Shaun Anderson
Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik
In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.
On-Page SEO and Alt Text: SERP Ranking Influencer?
The most important on-page ranking factors for placing competitively in search engine results pages (SERPs) include keyword use in the title tag, keywords in the domain (page names and folders too), keywords in the headline tags...by Peter A. Prestipino
Improve Your Bing SERP Ranking
Search Engines like Bing, Yahoo and Google usually shows the top list of our search results, and this is called as SERPs or Search Engine Result Pages. By Irsan Komarga
Tuesday, December 29, 2009
Effective Copywriting for Web 2.0
The more information that technology makes readily available to consumers, the less time these consumers have to spend on any one particular product, service or idea. By eMarketed
Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads
Generally speaking, pay-per-click advertising is built on a foundation of 4 advertiser inputs: keywords, bids, ad copy and landing pages. Of these elements, your PPC ads really are the “tie that binds” bridging the gap between the point of search and the desired action on your landing page. By John A. Lee
Top 6 Keyword tools
With the help of keyword tool you can choose the right keywords for your website. By Link Building is Cool
3 Link Building Strategies to Maximize ROI
The ultimate aim for any business is to achieve maximum ROI as this is the main indicator of analyzing how well your business is growing. By Link Building is Cool
Unleash the Power of Keywords
Keyword research, it is the foundation of your entire SEO strategy but yet gets so little attention by many. By Emily Leach
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