Factery Labs launches a Web start page for facts

If you've ever done a real-time search on Twitter or Google News, you might have noticed that it takes some work to get to the details of a developing story or topic at large. Beyond headlines and short summaries, there can be chunks of information that don't surface without a full read. Factery Labs, which in November launched an API for pulling out such facts from all over the Web, has a new product that's trying to change that.

Google search gets answer highlights and events

Google on Friday began rolling out an improved version of its search result highlighting and rich-snippet features. By Josh Lowensohn

Virtual Pageviews -- Ways to Measure so Much More With Analytics

Using virtual pageviews inside Google Analytics can give you the deepest information about Web site activity that you've received since analytics began. By Frank Watson

SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) - Part 2

A website can do just fine online without SEO. By Stoney deGeyter

Rankings, competitors and analytics in one

Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things like competitive data and web analytics, search engine rankings can be quite useful. By Manoj Jasra

Keyword Density tool

Here's a good seo tool to help measure the keyword density on your web pages. By David Naylor

SEO 101 common mistakes

For all the “SEO isn’t rocket science” crap you get from certain quarters it’s funny to see that companies from huge concerns down to one-man bands continue to commit the same errors they were making 10 years ago. By Paul Carpenter

User Experience Supports Findabilty and Usability

Kim Krause Berg, is always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users?

10 Professional Development Tips to Boost Your SEO Career

So it's a new year (doesn't 2010 feel like the future?!) and it's a new you. For many this may involve getting a better or SEO job or getting paid more money. This post is for you. Hopefully by the time you've read this post you'll have some ideas to turbocharge your career. By Tom C.

Beginner's Guide to Search Engine Optimization

This guide provides a complete overview of many of the processes, techniques and strategies used by professional search engine optimization specialists. By SEOMOZ.org

Google: Conversion University

Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user.

Whiteboard Friday - Making Clients Happy

Will Critchlow helps Rand talk about best practices for keeping your clients (and yourself) happy during consulting contracts. It's important to start early (setting expectations, contracting, agreeing on KPIs), maintain good communication, and follow through on deliverables.

Peer Review - SEO Best Practices; Title Tags, URLs and External Links

Here are some great seo 'best practices'. To get more information select the images. By Danny Dover

Small Business SEO: Content Strategies

One of the problems with working on Small Business SEM is content development. By Rishil

How to Increase the Conversion Rate of Your Website

The conversion rate is the most important web metric in a commercial website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. By SEO chat

How To Drive Traffic Using Stumbleupon

There are many ways to get traffic to your site. Be it a direct traffic or organic or PPC or referral. Referral Traffic is one of the important one it as it can be get done only when your content is good. By Krishna

Use All the Tails in Your Search Marketing Strategy

People search for things in a variety of different ways, and they generally go through a cycle that looks something like this. By Dan Patterson

Free SEO Checklist

Here's a freebie SEO checklist and one for PPC.

Marketing in the Age of Google: Vanessa Fox Interview

Vanessa Fox works as Entrepreneur-in-residence with Ignition Partners but is especially well known in the Search Marketing world because of her past work as Google’s search engine strategy spokesperson and creator of Google Webmaster Central. By Online Marketing Blog

The Pollution Effect

Paid search advertisers are acutely aware of the dependence of click volume on ad position, with each ad slot typically getting roughly 30-40% less traffic than the slot above it. By Bradd Libby

SEO Priorities Survey: The Results

The survey listed 13 Internet marketing tactics and asked respondents to indicate the relative importance of the tactic in their overall marketing efforts for the year ahead. From “not important” to “vital in 2010″, SEOs rated each tactic, and some telling results have emerged. By Virginia Nussey

Search Engine Optimization Strategies

It’s paramount to provide a website, the media exposure it deserves to get listed in leading search engines. Taking heed of this, webmasters are employing search engine marketing strategies or SEM which is a form of internet marketing that seeks to promote websites by increasing visibility in search engines. By SEO Path

10 Tips For Working On A Collaborative Link Campaign

If you’ve never worked for a client who also has other people doing the same thing you do, just wait…you will. For particularly large or especially competitive link campaigns, it has become more commonplace for a company to try various options, sometimes all at once. Julie Joyce

How to Predict Traffic from Google

Shane Jones, will show you how you can make a estimate of the percentage of traffic that a particular rank will give you.

Track Your Brand Name Across Social Web with SEJ Tools

Social Media Monitor is a service which lets you track what people are saying about you, your client, or your brand. It aggregates user generated content from across the Internet into a single stream of information. By Ann Smarty

Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions

Randfish from SEOMOZ.org, shares how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit.

Search Engine Marketing Glossary

Here's a pretty good listing of various SEM terms provided by Jennifer Laycock.

Quickly Diagnosing Problems in Analytics

Manoj Jasra shares tips on how to define meaning out of all those weekly/monthly/quarterly/etc., web analytic reports...to your boss.

Web Analytics is the Foundation of Driving Strategy

In this video Manoj Jasra discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.

SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) - Part 1

Stoney deGeyter shares his thoughts about everything and anything about SEO.

Google Gets 75% Of Paid Search Clicks & Dollars: Report

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. By Matt McGee

10 tips for combining SEO and paid search

While search engine optimization (SEO) and paid search are often seen as independent processes by digital marketers, the consumer sees a search results page as a single experience, and research shows that paid and natural search do impact each other. By Mike Dobbs

Fonts, SEO, and Compatibility: a Designer’s Dilemma

Unfortunately, optimizing content for search engines can often lead to challenges in maintaining a desired design. By Cyndi Thompson

Crucial Search Engine Optimization Tips

One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of those signals is link equity. Wasted link equity is often responsible for segments of a website not receiving enough prominence for keywords from search engine algorithms.

Link Building in 2010

What does 2010 have in store for link building? Before we discuss some predictions, lets look back at 2009 as there were some interesting Internet developments.

Apple vs. Google

How the battle between Silicon Valley's superstars will shape the future of mobile computing. By Peter Burrows

Forget SEO, You Need SPO: Search Person Optimization

Instead of optimizing the site for the search engines, we are really optimizing it for the search person. let's look at what SPO (Search Person Optimization) means. By Stoney deGeyter

What Personalization Means to Search

The major engines such as Google, Yahoo and Bing guard their search secrets closely, so one can never be absolutely certain how they are operating. But they are evolving, and personalization seems to be the wave of the future. By Bill Slawski

eBay SEO: an Interview of Dennis Goedegebuure

Dennis Goedegebuure, aka DennisG, is the head of eBay's in-house SEO team.

It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor

Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading. By Ben Gott

SEO Tips for Facebook and Twitter

Most social media marketing, search engine optimization for social media profiles is still anybody’s game. It’s the wild west out there. With some easy tips, you can drastically improve how your profiles rank on search engines for relevant keywords. By Drew Hubbard

Real-Time Search Results and the Myth of Top Ranking

Real-time search is one of the most important developments in online marketing. Much has been written about Google’s inclusion of breaking news and latest updates from micro-blogs such as Twitter and FriendFeed into its default SERP. By Alec Green

Google’s real time SEO ranking factors for Twitter

Google’s recent move into real-time search has generated a lot noise in the internet industry recently, not least among the SEO professionals. By Chris Lake

Possible Help with Pagination Issue: Rel=”Next”

Pagination can cause some serious indexing and ranking problems, yet it is sometimes hard (if not impossible) to avoid. By Ann Smarty

Campaign Structure: Tips and Tricks for Creating Order from Chaos

Just as business owners take inventory to inform operating expense decisions, so too should savvy search engine marketers take the time to structure campaigns so that reporting data informs optimization strategies. By Tina Kelleher

How to Draw Conclusions from Google Analytics Data (Part 1)

As you probably know, there’s a vast amount of data on Google Analytics – nearly to the point of information overload. By Nicki Hicks

5 Free Keyword Research Tools To Try For SEO And PPC Success

Keyword selection is the be-all and end-all of search engine marketing success. Get it right and you have a good chance of capturing more traffic by being seen for the most appropriate phrases. By Rebecca Appleton

Contextual, Behavioral and Popunder Marketing: What’s the Difference?

Popunder marketing is sometimes called ‘contextual and behavioral advertising’. However, this title is actually a bit of a misnomer. Popunder ads can be contextual, or they can be behavioral, or they can be both.

Wordtracker Labs

What questions do people type into a search engine? Find out with our cool new tool.

Build Links with Better Answers

Have you ever typed a question into Google and the ranking results were from a mass produced “how to” site? By Jennifer Van Iderstyne

SEO 101 – Paid Links: To Buy or Not To Buy

What is a paid link? This isn’t as clear-cut as you think. Technically, a paid link is one that has been purchased. However, what about links that are given for some other non-monetary reason that’s really no different? By Julie Joyce of SEO Chicks

Google Analytics Bounce Rate The Simply Powerful Metric

Dealing With Bounce Rates, HIPPOs

Six Tips For Improving High Bounce / Low Conversion Web Pages

How can you improve your web pages with high bounce / low conversion rates? By Avinash Kaushik

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Avinash Kaushik shares a short list of things that will expand your little world of online marketing and web analytics.

How to spot an Adwords hustle

If it's too good to be true...

Siteopsys

SiteOpSys has developed a collection of some of the most powerful online analytical & research tools. Whether you are a website owner, system administrator or an advanced SEO expert, these will give you a solid understanding about your website, problem areas, competition, keyword research, links profile and help you take intelligent decisions & help you optimize your website's performance.

Custom Search Control Web New Google Search UI Feels More Like Bing Than Google

Everyone has a bad day. It’s possible for even the most successful companies or individuals to miss the mark. By Jeremy Scott

Choose the Best Keywords for Your Google AdWords Campaign

Google AdWords is pay-per-click advertising offered by Google. It is one of the most effective ways to get leads and sales to your website, and in some cases, a good alternative to doing SEO. It can be expensive, though.

Lord of the SEO Friendly CMS

While not all Content Management Systems serve the same purposes, many aspire to SEO greatness and do a fairly good job. But where is that one perfect, all-encompassing SEO Content Management System? Does one exist? By Jon Cuevas

Take Advantage of Universal Search

Two years ago Google introduced Universal Search, and the impact it has had on search engine results pages (SERPs) has been felt ever since. By Chris Stiner

7 Overlooked Sources of Keyword Data

Keyword Research is an obvious first step in researching a niche for yourself or for a client. By Mike Tekula

Link Building Strategies

Everything in life that is worth anything takes a lot of effort and action.

7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010

When it comes to search marketing, the Big Three is about to become the Big Two. By Mike Dobbs

Explaining SEO, Role by Role

To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. By Rob Ousbey

What Are The Best Links For SEO And How To Get Them?

If you want to increase the chances of your website being successful, then you need inbound links. By Kelly Foxley

5 Online Marketing Resolutions for 2010

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes. By Michelle Bowles

Why User Interface & Branding Are Now More Important For SEO

User Interface is something that didn’t really have much impact on Search Engine rankings, for example a site with a fairly poor design could be number one for a term purely through links and on page SEO. By Peter Unitt

How to: Set up and Track Product Extension Ads in Google AdWords

Product Extension Ads isn’t the newest tool on the block from Google AdWords, but it most certainly is pretty cool. Especially if you have a Google Base Merchant Center account with product feed. By Elizabeth Marsten

Breadcrumb Navigation and Google SERPs: Why You Should Care

It’s likely you’ve seen breadcrumb navigation in place of site URLs in Google’s SERPs. But no matter which situation you were in when you first noticed the breadcrumbs in the results, there’s no denying that they are quite compelling when they appear. By Matt Mesenger

Joe Griffin Makes Search Predictions for 2010

Three Lessons Bob Villa Taught Me About Link Building

Melanie Nathan talks about how she goes about researching and selecting a target site and communicating with her clients when it comes to link building.

5 Top Email Marketing Tactics for 2010

Ready or not, 2010 is here. And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy. By Michelle Bowles

How to get more YouTube channel views

Various YouTube videos on how to best obtain more views on your YouTube channel. By Zemanta

How to Promote Your Facebook Fan Page & Get Lots of Fans

Ann Smarty provide tips on how to promote your Facebook Fan Page.

Dispelling a Persistent Rel Canonical Myth

Randish covers concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems.

The positives of keyword negatives

The addition of negative keywords [Adwords] to your account should be made in order to have your ads show only when it is relevant to your product offering or service. By ROI Revolution Blog

How do I use keyword insertion?

Keyword insertion is an advanced feature that can help make your ad more relevant to a diverse audience. By Google AdWords

Dynamic keyword insertion for landing pages

If you work in Google Adwords or other pay-per-click engines, you've likely heard of dynamic keyword insertion (DKI). By Ian Lurie

PPC Landing Pages: Surprising Examples

David Szetela asks you to figure out which ad and landing page combinations probably convert the best.

Five PPC Landing Page Design Trends

If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature. By Website
Magazine

PPC Landing Page Do’s and Don’ts

Creating PPC landing pages is a must for online advertisers. By Milestone

10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions

It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. By Amber

PPC or SEO - Which Should You Choose?

The number of consumers making purchases online continues to rise, many companies now use Search Engine Marketing (SEM) to try and drive more visitors to their website so they can take advantage of this growing market. By Search Internet Marketing

SEO for Flash: 5 Tips and Best Practices

SEO for Flash – is it a reality yet?

One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy. By Michelle Bowles

Flash and SEO - Compelling Reasons Why Search Engines & Flash Still Don't Mix

Flash content is fundamentally different from HTML on webpage URLs, and being able to parse links in the Flash code and text snippets does not make Flash search-engine friendly. By Randfish

How to SEO Flash

Flash gets a bad rap, undeserved in my opinion, for harming search engine visibility. Why are search engine optimization (SEO) practitioners concerned about Flash, and how can we SEO Flash content? By Jonathan Hochman

The Art if SEO [Book Review]

The Art of SEO is a book authored by SEO and Digital Marketing experts, Eric Enge (Stone Temple Consulting), Stephan Spencer (Netconcepts) Rand Fishkin (SEOmoz) and Jessie C. Stricchiola (Alchemist Media).

How to Get a Jump Start on SEO for a New Site

There are two quick tricks to getting a jump start on SEO for a new site. By Ann Smarty

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Warp speed ahead, transporter and Klingon were once new lingo that any self-respecting nerd had to become fluent in using. Next came SERP, PageRank, and partner link. Everyone comfortable with all of these? Ok, time to delve into a whole new world of required geek terminology. By Kate Shaw

Does Reading Level Matter in SEO?

While it’s unclear whether Google utilizes reading level of web pages as an organic ranking factor explicitly, reading level clearly matters if you give it just a little thought. By David Waterman

SEO best practices for YouTube

Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it's bigger than Yahoo and bigger than Bing, according to comScore. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization. By Drew Hubbard

Seriously Advertisers, Give SEO a Thought

Why don't advertisers consider the full implications of their campaigns before asking people to search? By Alex Green

How Google Became a Verb

The word Google doesn't replace the noun "search engine," it replaced the act of searching. By Gord Hotchkiss

YouTube Optimization Techniques from Matthew Liu of YouTube

Learn Youtube Optimization Techniques from Matthew Liu of YouTube - Product Manager Matthew Liu of Youtube talks with ReelSEO at SES San Jose 2009 about best practices for publishing and optimizing videos for YouTube.

Analytics: Why you still need those log files

You may think that, with Google Analytics, you don't need your server log files any more. Or, as someone who runs a web site for your business, you may not even know what log files are. They're redundant, right? By Ian Lurie

2009 Small Business Search Mktg. Blog Stats

Matt McGee provides an analysis of his blog stats via Google Analytics.

Anchors Aways: Anchor Text Optimization for SEM

It may be a surprise to some SEO professionals but according to a study by SEOmoz, the single most important factor to page-specific search engine rankings, is optimized anchor text from external links. By SEO White Hats

How to Use LinkedIn for SEO

In the event that you already have a LinkedIn account then you can already begin improving your website’s SEO with your LinkedIn account. By SEO White Hats

Google PageRank update

Looks like there is a Google Toolbar PageRank update happening right now. By DailySEOblog

Link Building This Year

Good article providing various links regarding 'link building'.

Why Conversions Can Be a Messy SEO Metric

David Harry shares his thoughts on how he continues to run SEOs that believe, however misguided, that conversions are somehow their domain. This seems speak to the fact that many search optimizers may not have a grip on the marketing model.

How SEOs Win the War on Personalized & Real-Time Search

Google’s announcement of personalized search for everyone has stirred a lot of mixed reactions from the search industry. By Dave Erickson Fuentes

101 Advanced Tips For The Next Time You Buy Text Link Ads

You need discretion to buy text links effectively, and there’s more to it than just avoiding paid link networks. Here are 101 tips to reduce your risk and maximize value for money the next time you buy links. By Gab Goldenberg

How to Rank Duplicate Content Without Cheating

Techniques to successfully republish and rank “duplicate” content, all the while creating new value for users. By Marty Weintraub

Will 2010 Be Search Engine Mayhem?

Frances Mary Krug shares her thoughts about what may be coming up for search in 2010.

Facebook Privacy Settings

When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information?

Follow along as Social Media Strategist Jen Grant walks us through the most recent and perplexing privacy changes.