Review your PPC Keywords

You probably already know that search marketing is all about keywords. For paid search, it's the keywords you bid on and the match types you associate them with that determine when your ads are shown. By Jason Tabeling

SEO 101 - Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links

When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. By Stoney deGeyter

SEO tips for website architecture

What is the SEO threshold for a keyword when you need to add multiple layers of related content or amend the website architecture to embrace it as part of the topical theme of the site?

SEO or Web 2.0 Internet Marketing?

Which is more beneficial for business, SEO or Web 2.0 Internet Marketing?

A real first assessment of Caffeine

Michael Martinez believes he has confirmation that Caffeine is powering Google’s index (at least on whatever data centers I am being directed to).

Testing How Crawl Priority Works

We all know that the search engine robots more frequently visit popular pages, i.e. those that have the largest number of incoming links, both internal and external ones. By M. Galecki

Whiteboard Friday - Choosing an SEO Consultant

Importance of Tracking Google PageRank Improvement: Is PageRank Still Relevant?

PageRank is absolutely relevant. Is it a precision timely measure? Absolutely not. Is it a relevant indicator? Absolutely yes. Should it be tracked? Definitely.

Two Simple Rules For Fixing High Bounce Rate Pages

Once upon a time you had to make a change, and then watch metrics to see if things were better or worse. Now you can make educated choices to determine why people aren’t clicking on a button, or why they’re distracted from beginning your sales funnel with a variety of inexpensive tools and metrics that any webmaster, beginner or expert, can use. By Carrie Hill

Using Affiliates To Protect Your Brand With Paid Search

If brand advertising using paid search is hotly competitive for you, think about using your affiliates to help you win in the market. To determine if this strategy is right for you, evaluate the competitive landscape on your brand terms. By Lori Weiman

AdWords Content Network - Excluding Parked Domains.mp4

Keep your SEO goals in mind while creating your content writing strategy

It doesn’t help if you already have lots of content and then you realize that you are not targeting the right keywords. By Amrit Hallan

Quick Survey

Google Analytics is always looking for ways to improve- not just the product itself, but also the ways in which they provide information about the product. So help them help you - take a minute to fill out this quick survey on their Help Center, and let them know what they can improve!

Killer Meta Descriptions: Best Practices

If done correctly, a solid set of Meta Descriptions can be a great way to give a quick boost of traffic to your website. By Jacob Stoops

Google Analytics Releases Mobile Search Tracking

For the first time mobile device visits can be tracked out-of-the-box using Google Analytics. How can you access these stats, what does it mean and how can you use it? By Paul Teitelman

Google’s Social Search – Affecting a SERP Near You

Google is looking at the profiles associated with you and crawling who you are friends or associated with. Google uses that information combined with XFN tagging to decide what other results to show with your results. By Michael Gray

Check This Out: A Solid Lower Level Link Building Tool

How is that link building going for you? Here's a tool that can automate a lot of the painful routines for you or your contractors. By SEO Black Hat

Why are SEO Professionals Seems Obsessed with 301 Redirects?

It is common in many web design and development projects to have some cases of duplicate content. Although many people say this is a negative search engine ranking factor and some view it like a penalty, Google claims there is no penalty as explained by Google Engineer on Search Quality, Greg Grothaus.

Universal Search 101

During your SEO studies, you might have come across the term universal search or blended search. Not sure what it means or how it works? Then this article is for you. By Ron Jones

Is Your Conversion Rate Wrong?

According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action.

Web Analytics TV #5 with Avinash and Nick

In this YouTube episode, Avinash and Nick, discuss:

• Tracking online conversions and success for small, local, businesses
• Tracking the number of times a visitor converts in one visit
• How the e-commerce conversion rate can be greater than 100%
• How you can change the duration of Google Analytics campaigns

SEO – A Do-It-Yourself Guide

If you are taking no other recommendation on SEO take this one and implement it yourself. The primary search engines work to rank sites primarily based on predominant keywords or key phrases.

Analysis Ninjas: Leverage Custom Reports For Better Insights!

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. But they do represent the Vendor’s best guess about what you should look at. Sometimes they even get it right. By Avinash Kaushik

It's a Feeding Frenzy for Keyword-Rich Domains

It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. By Michael C

SEO Videos: How to Discover Competitors SEO Strategies

Have you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? By SEO Design

SEO 101 - Part 5: Everything You Need to Know Domain Names

Without going too long and still keeping your domain name memorable, try to find one that uses your primary keywords. By Stoney deGeyter

Top 4 Effective Link Building Strategies for Designers

Designing a quality website for the clients is the main aim of a web designer as this parameter helps in getting more campaigns & also help the designer to retain the existing clients. But to gain more clients, more activities are needed on designer’s end to gain more visibility. By Link Building School

How to seo your images

David Naylor discusses dealing with seo when it comes to images.

How To Get Backlinks With Index Driver Sites

Index driver sites are websites whose main goal is to increase the indexing power of your content. It can also be used to index other people’s content, too. By Daniel McGonagle

Blogify Your Static Website for Google

Not every website on the Internet is a blog. It seems crazy in today’s super-social-media climate, but some websites simply exist to offer up whatever information they deem to be important–and do so with infrequent updates.

The problem with these “static” websites is that Google eventually realizes that the websites are not being frequently updated, and so it makes a point of not crawling these websites as often as it would blogs that are updated regularly. By Ann Smarty