Monday, January 17, 2011

SEO Time Frame - Planning Your Way to Increase Website Traffic

Tip on planning your way to increase website traffic. By SEO Time Frame

Keyword Temperature and Other Exotic Metrics

Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics​ to fool you into believing you do something for your site’s SEO. Sounds weird? Then read on. By Tad Chef

Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success

length of visit website engagement

What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" How would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO or clients who just want data pukes? Can I add any business value? By Avinash Kaushik

3 Awesome, Downloadable, Custom Web Analytics Reports

uniquevisitorsvsavgtimeonpage

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. . . sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. By Avinash Kaushik

3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

web analytics segment bounced traffic

Without segmentation our analysis is focused on unrecognizable blobs of traffic. Total Visits. Average Page Views Per Visitor. Overall Conversion Rate. Yada, yada, yada. Boring. Useless. Life wasting. By Avinash Kaushik

Wish I'd known that

rock climbing gear


Avinash Kaushik shares his thoughts of six things he wish he knew before he started his career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by.

Prioritise Your Link Building to Increase Traffic Fast

It is common for people to focus on a core set of terms when performing SEO for their website or a client’s site. By Daily SEO Tip

2010 5 SEO Mistakes Anybody Can Avoid

Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign. By Daily SEO Tip

3 Techniques To Get Any Link You Want

Search engine optimization for Google (interesting, but little known fact is that the Danish term is søgemaskineoptimering Google) is a huge part of the fast growing internet world and if you are familiar with it you probably know that links from different websites have different value. By Daily SEO Tip

15 Websites Every SEO Should Know for 2011

SEOUnique Blog pulled together lists of websites that every SEO should either know or use the following year. You can find the previous lists here for 2010 and 2009 but for 2011 please look through the resources here.

Checklist for Changing Your URL Structure

Change URL Structure

In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full recovery. By Dan Patterson

Titel tag seo tips

Looking for a quick fix that will improve your rankings? Take a look at your title tags. A title tag is the line of text that is normally displayed at the top of the browser window. Title tags are arguably the most important SEO tags for any site. By SEO.com

10 Link Building Strategies

Link Building












Believe it or not, all SEO’s were newbies at one time or another. Launching a website can be a very exciting event for an individual or new business owner. By Greg Shuey

How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable

Search Engine Statistics - ComScore

Prosopagnosia. What the heck is that and what does it have to do with SEO? By Preston Van Dyke

How to Build a Website with SEO in Mind

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. By Kevin Phelps

Killer Meta Descriptions: Best Practices

Here are some best practices for writing meta descriptions that can truly work to enhance your position in the SERP’s. And now is when you say, Meta Tags aren’t important! That’s only half true. By Jacob Stoops

Killer Meta Descriptions: Theory

How best to write killer meta descriptions for your web site to help with search engines. By Jacob Stoops

Ultimate Guide to Link Building

Ultimate Guide to Link Building

In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. By Jacob Stoops

How to Get the Best Results from On Page Optimization

Are you looking for ways to create an effective SEO campaign with good copywriting skills? By Level343

What’s This On-Page Optimization Stuff?



If you’ve been researching SEO, reading different articles about it and learning the “tricks of the trade”, you’ve probably run across the terms “on page” and “off page” optimization countless times. By Level343

Buried in Jargon? Important SEO Terms to Know

Search Engine Optimization… it sounds so darn fancy, doesn’t it? I mean, it sounds technical. You know what? We like it that way. If everybody understood what we meant when we said “vertical search”, “GA” or “universal search”, well, we wouldn’t sound near as wise. By Level343

Information Architecture – Content Layout is Everything



What is Information Architecture, or IA, and why is it important? Who does it? Who should? By Level343

Writing Organic SEO Content – How To & Definition Terms



Being prepared and knowing the basics will make your job moving forward that much easier. What follows is the brick and mortar of any great SEO content – the minimum you should do, in order to feel confident your page will be indexed, rank well in the SERPs and please visitors. By Level343

Top SEO women of 2011



Here are some SEO women to watch in 2011. By Level343

10 Building Blocks of Great Meta Tags

You have about 70 characters worth of space in your title tag and approximately 155 in your description. What are you doing with it? By Level343

Two New Mobile SEO Tips For 2011

While mobile search is still growing at a rate faster than PC search (four times last year’s figure in 2010 according to Google, and 5x in the past two years), accounting for 10% of Google search volume or more, it seems no one really knows what to do differently to take advantage of the growth. By Bryson Meunier

SEO 101-Campaign planning

When undertaking a Search Engine Optimization project, it is important to ascertain exactly what it is you are selling.

3 SEO Traps to Avoid During Your Redesign

Photo Credit: Waltimo













Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. By Jill Whalen

How Is Frankenstein Like An AdWords PPC Ad?

Everybody knows the story of Frankenstein and his monster. The “mad” doctor worked for hours and hours in a secret laboratory in order to create life from scratch. He made a new being — a living, breathing being that had to be hidden away from society until the time came for him to come to life and experience what the world had to offer. By David Chapman

Does a CMS help your SEO?

Even if you know that a "CMS" is a content management system and that "SEO" is search engine optimization, you might not know how they relate to each other. By Mike Moran

Top 5 SEO tips and tricks for online businesses

If you are running an online business and if you had been trying to achieve a good search engine ranking, you should take the help of search engine optimization. By Neil Adams

Why you cannot reverse engineer Google’s algorithm

Some people just cannot seem to learn what it means when Google says “We made 400+ algorithm changes last year!” By Michael Martinez

How Best to Use Links for SEO?

This is a great question, not least because people keep asking it after 10 years of SEOs publishing link building articles across the Web. By Michael Martinez

The Impact of Content Change on Search Engine Rankings

Tomorrow the footers of a great number of websites will automatically change to show a new copyright date. Others will wait for site owners to manually code the change. It’s a change worth making, because it shows visitors that the sites are maintained and up-to-date. By Bill Slawski

A Google Like Button: Adsense for Social Network Sharers?

An overview of the sharing process from Google, which shows how information from third party websites might be shared on social sites

A Google patent application published last week describes how Google might enable visitors to websites to share information that they’ve found with others on social networking sites such as Twitter, Facebook, YouTube and other sites. In some ways, it seems like a response to the Facebook Like Button. By Bill Slawski

The Real Problem with Borders Books is Search

Borders Books is struggling, with Distribution Centers and Stores closing. The General Counsel and Secretary of the company resigned at the start of the year. Talks about restructuring the chain are filling the news, and the bookseller is starting to open new stores that look to products other than books to attract customers. By Bill Slawski

Sunday, January 16, 2011

Bing Set To Advertise During Golden Globe Awards

Microsoft is set to run a pair of television ads during Sunday’s broadcast of the Golden Globe awards, according to the Seattle PI. By Matt McGee

89% Find Search Engines Do Good Job Finding Information, But “Noise” Is Issue



Has Google’s relevancy gotten worse? A recent opinion poll suggests not, while at the same time confirming a concern that’s been rising in anecdotal accounts — there’s too much “noise” surrounding the “signal.” By Danny Sullivan

What's the Future of Mobile Search and SEO?

Smartphone Penetration Rate


There's no doubt that mobile and, by extension, local search is hot. Technology pundits have been declaring every year since 2005 "The Year of Mobile" - that magical moment when everyone suddenly starts using their mobile device for more than just playing games, texting, calling friends, checking email, downloading/using apps and occasionally browsing the web and... I don't know... browses the web more? By Randfish

The Social Media Marketer's SEO Checklist

Social Media influences Google


As the lines of SEO and Social Media continue to be blurred, it's becoming very clear that getting a page to rank highly in the search engines takes a combination of the two disciplines. By Jennita

How Many Links Is Too Many?

There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. By Dr. Pete

Link Building Training - Strategies, Tactics and Tips

Want to know more about link building? Here are to cities where there will be one-day seminars dedicated purely to link building. By SEOmoz

Age of Site and Old Links - Whiteboard Friday

SEOmoz - SEO Software

Read the video transcript here.

Search and Display -- Piece by Piece in 2011

Search marketing has grown into the largest share of digital marketing. This has mainly been due to the fact that it is an auction-based, highly trackable medium with instant gratification and results. By Roger Barnette

Will Search Drive Mobile Ad Revenues?

mobile-ad-spend.jpg



Last month, BIA/Kelsey released its annual mobile forecast. It projects mobile ad revenues in the U.S. to grow from $490 million in 2009 to $2.9 billion in 2014, a compound annual growth rate of 43 percent. By Michael Boland

Session-Based Ads

The battle is an extension of behavioral targeting and one that could have the government investigating AdWords soon. By Frank Watson