Monday, July 18, 2011
Sunday, July 17, 2011
5 Simple Tips for Successful SEO Copywriting
10 SEO Questions Every Webmaster Should Ask
Webmasters faced with building a new website or updating an existing one are often overloaded when told that the site must be search engine optimized. By Melanie Wahl
SEO 101- On Page SEO #1
SEO is keyword research. If you don’t know what terms you want to target, you will have a hard time making any of this work. By SEO 101
How to Manage Scalability in Search Engine Optimization
SEO tools are inflexible and suffer from the worst possible lag times in terms of responding to changes in the searchable Web ecosystem. By Michael Martinez
Why SEO Experiments Are Almost Always Invalid
The SEO Method is to experiment, evaluate, and adjust. The search engine optimization industry implements the idea on a daily basis but the quality of the experimentation thus far has been very, very poor. By Michael Martinez
How to Conduct a 100 Percent Reliable SEO Experiment
We often confuse the meanings of “experiment” and “test”. Technically you don’t want to use the words interchangeably. The experiment defines the method you use for conducting your tests. By Michael Martinez
How Google Might Rank User Generated Web Content in Google + and Other Social Networks
One of the challenges that face search engines is how to rank content found on sites that rely upon users to create that content, often referred to as User Generated Content or UGC. By SEO by the Sea
How A Search Engine Might Classify Web Pages as Sensitive
If you display ads, what does Google think of where and how you present them? How does your choice of colors, font styles and sizes, number of columns, size of headings and footers, inclusion of about pages and privacy policies, and other features on your site influence how Google might perceive and classify and score your pages? By SEO by the Sea
Google Patent Granted on PageRank Sculpting and Opinion Passing Links
Google filed for a patent in 2005 that could have transformed how we think about and use links, such as letting webmasters decide how much PageRank a link might pass along, or applying machine readable labels to links, indicating that some links might lead to “offensive” content (“offensive=very”) or “funny” information (“funny=somewhat”), or where on a page the destination of a link might appear, such as in a footer or main content area. This patent would also include a method to encrypt the content of some links, so that only certain people might be able to access the information that those links lead to. By SEO by the Sea
Twitter drives 4 times as much traffic as you think it does
Over the last few weeks, TechCrunch has run a couple posts using their own referrer logs to measure how sharing on various social services drives traffic. In these and other analyses based solely on referrer information, Twitter performs surprisingly poorly relative to expectations many of us have based on our own observations of the volume of link sharing on Twitter. By Jonathan
Your Web Metrics: Super Lame or Super Awesome?
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? By Occam's Razor
Fixed & Dynamic Keyword Lists for Content Marketing: It’s NOT Either Or
Bringing insights about content marketing to light often involves the importance of understanding what topics and pain points customers care about. By Lee Odden
Misleading Keyword Research Pitfalls : An Advanced Tutorial
Here's some good information on why a site won't rank in the search engines when the keyword research was done. By Daily SEO Tip
5 SEO Myths
Understanding the basics of search engine optimization is an important skill for many individuals – even many outside the search engine optimization industry. By Daily SEO Tip
How Can Local Businesses Leverage the Power of SEO?
Most local business owners are often confronted with the teething problem of how to gain maximum exposure for their business online. Online marketing is a sphere that is mostly dominated by the big wigs with the most resources. By Daily SEO Tip
5 Ways to Push Through the Proverbial PPC Wall
It happens to all of us eventually. We manage our PPC campaigns day in and day out and then one day — boom! We hit a wall. By John Lee
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless opportunities to make that critical second impression, thanks to remarketing in AdWords. By Joe Kerschbaum
Tuesday, July 12, 2011
Experiments on Google+ and Twitter Influencing Search Rankings
3 Ways to Use Google's New Search by Image for Link Building
As you may have heard, Google recently launched a new feature called Search by Image. Here are three scenarios where search by image has a distinct advantage over traditional approaches for finding link opportunities. By Jason Stinnett
The Responsibilities of SEO Have Been Upgraded
Over the past 5 years, SEO responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. By Randfish
The PPC Test You Shouldn’t Run
PPC has always been a fast-moving channel. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try. In the past month alone, there have been Search Engine Watch columns about inventory feeds, interest category targeting, sitelinks, and remarketing. By Melissa Mackey
SEO 101: 6 Steps to Selecting Your Pages
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