How Google May Transform Your Search into Multiple Related Searches (Without Your Knowledge)

Imagine that you want to find a pair of vintage Levi’s jeans for sale on the Web. You go to Google and enter the search terms [vintage clothes jeans]. Your expectation and mine might be that Google performs a search for all three terms, but what if instead it does a first search for [vintage clothes] and then a second search for [jeans] amongst the sites it receives from the first search. By SEO by the Sea

How Google May Boost Search Rankings for Your Relevant Pages Using Keywords

Imagine that Google assigns categories to every webpage or website that it visits. You can see categories like those for sites in Google’s local search. Now imagine that Google has looked through how frequently certain keywords appear on the pages of those websites, how often those pages rank for certain query terms in search results, and user data associated with those pages. By SEO by the Sea

How Google Might Track Changes on Webpages

Many sites on the Web contain elements that change on a regular basis, from advertisements that differ everytime a page shows, to widgets that contain constantly updated information, to blog and news homepages that show new posts and articles hourly or daily or weekly. By SEO by the Sea

Google’s web search results have gone through a number of transformations over the years, from the additions of images and maps and videos and other kinds of results from Google’s vertical search respositories, to an auto complete drop down of query refinement suggestions and automatically updating results based upon those suggestions in Google Instant. By SEO by the Sea

Google's New Sentiment Phrase Snippets for Google Places

When you look at web page search results for a Web search, there are usually three important elements displayed for each page. By SEO by the Sea

Crowdsourcing Behind New Apple Local Search Patent

A new patent application from Apple describes how they might incorporate user information data into ranking locations in their map application searches. This probably has some implications for businesses that rely upon services like Google Maps and Google Place pages to bring visitors to their shops and offices, and I thought it was worth exploring the Apple patent in more detail. By SEO by the Sea

The SEO’s Guide To Getting Customers Back On Side

When it comes to SEO there are several jobs that are obvious, getting those great positions, getting traffic through to the site, getting that traffic to convert, reporting back but one thing that takes a lot of time that is very rarely scheduled in is keeping the customer happy. By Daily SEO Tip

Six Linking Strategies for New Site Owners

Many people believe that the purpose of getting external links is to drive traffic directly from site to site. While this possibility shouldn’t be overlooked, it’s also important to understand that search engines look to the number of links pointing to a site as an indicator of how much “authority” or “trust” they should give the site. By Daily SEO Tip

A Bad Website Can Ruin Your SEO

The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. By Dailty SEO Tip

Seven Simple Sources for One-Way SEO Backlinks!

SEO can be mainly split into two key areas, which both must be looked into if you want to get anywhere with the search engines. By Daily SEO Tip

How To Identify Keywords That Just Need A Little Help

Want to find traffic-converting keywords that your website is already ranking relatively well for, but can rank even better for with just a small push in the right direction? By Daily SEO Tip

SEO & Content Freshness – Case Study

Every SEO specialist knows that content freshness is extremely important for the success of any SEO project. Search engines favor pages with lots of new content published every day and tend to rank higher websites containing fresh text and pages. By Daily SEO Tip

What is Google's PageRank Good For?

Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research and rankability. Unfortunately, using PageRank exclusively to measure progress and page value can yield results as ugly as the Emperor's face. Read the article by Aaron Wheeler

Some Nifty SEO Bookmarklets To Make You More Efficient

A javascript bookmarklet is a small piece of javascript code that you can execute in your browser by bookmarking a link. By Tom Critchlow

Beating Google's Panda Update - 5 Deadly Content Sins

Panda starts off with human quality raters who look at hundreds of websites. Computers, using machine learning, are then brought in to mimic the human raters. When the algorithm becomes accurate enough at predicting what the humans scored, it’s then unleashed across millions of sites across the Internet. By Cyrus Shepard

Content Marketing for the Talent-Impaired

There’s a reason people balk at content marketing – it’s hard. Not only do we have to be marketers, but now we’re supposed to be subject-matter experts, writers, and designers? Sure, we can hire it out, and sometimes we should, but there’s something to be said for crafting a piece of content entirely on your own. By Dr. Pete

6 Keyword Research Mistakes You Might be Making

Keyword research is an all too often under-appreciated aspect of SEO. By James Agate

9 Actionable Tips for Link Prospecting

Link prospecting to be one of the most time-consuming and challenging parts of link building. In order to build and maintain a natural link profile for your website, your prospecting activity needs to cover a wide range of opportunities and generate the right targets and leads for your project/campaign.  By Paul Rogers

4 Tips for Creating Link Bait

While link bait is frequently seen as more "fun", and it's definitely more creative, than doing things like guest blogging or emailing people asking for links, it has its challenges. By 
Geoff Kenyon

Why Your Linkbait Fails and How to Fix It

Tips on best practices for linkbait. By Fryed7

You Really Can Build Links With Twitter

 

Good article on how you can build links using Twitter, yes Twitter! Read here

How to Train a Link Builder

Training someone who doesn't know anything about SEO to link build can be very challenging even for someone who is quite advanced in the industry. You have to know how to dumb things down, while still giving adequate information. You also need to make sure you don't overwhelm the person you are training. By Peter Attia

How to Find Link-Worthy Data

You might be a little tired of hearing 'content is king'.  And it's increasingly difficult to make content stand out online.  But a few sites are leading the way with their innovative use of data. By Mark Johnstone

10 Ugly SEO Tools that Actually Rock

SEO is easy. Graphic Design is hard. By Cyprus Shepard

Big Brand SEO - Campaigns, Integration and Extended Brand Keywords

Brand terms are vital and in the majority of cases drive more revenue than high volume generic phrases, especially for big brands yet are often ignored on the basis that a site should rank for them. By Richard Shove

Tracking the KPIs of Social Media

Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. By Randfish

Do Social Signals Drive Traffic?

How will social signals (including Google’s new +1) correlate with traffic. In other words, how much more traffic will a post get because it gets more Tweets, Likes, or +1s? By Dr. Pete

WBF's - The Anatomy of a Successful Web Video Series

Creating a web video series is an amazing way to engage with and build an audience, but it's difficult to find metrics or benchmarks to define success. By Ben

Beyond Exact Match Anchor Text To Next Generation Link Signals

Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. There's evidence of this phenomenon over the past year and many expect to see the value of exact match drop even further. By Cyrus Shepard

SEO Tips – White Hat SEO Techniques

The search engines are waging a never ending battle against black hat SEO techniques. They tweak their algorithms, and bring in huge changes like the Panda, to clean up black hat results from search. If you or your SEO firm have been practicing black hat SEO, then beware, or the engines’ wrath may fall upon you. By DevWebPro