4 Reasons Why Social Share Buttons Should Be A Part of Your Search Engine Marketing Strategy

Have you considered adding social share buttons to your website or blog as part of your search engine marketing strategy? Although the implementation seems daunting, it is actually an excellent call-to-action for visitors to engage with your content or retail items. By Page One

Google AdWords Express Now Available in UK, Germany

Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages. By Search Engine Watch

Google AdWords Dynamic Search Ads: Ads Without Keywords

This is interesting, Google introduced Google Dynamic Search Ads. Basically, Dynamic Search Ads are ads that are auto-generated based off the content of your pages. By Search Engine Land

Google Kills + Search Operator

Everyone knows about Google +, Google's social network, but the old Google + was the use of the + sign in the Google search box for exact matching on your keyword searches.

Aspirations Of Incompetence: Benchmarking Competitors

Why oh why do we obsess over our competitors’ SEO strategies and tactics? Business leaders, frequently molded from concentrated Type-A material, can’t help but obsess over performance relative to competitors. By Search Engine Land

The Growing Need For SEO In Political Campaigns

It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t remotely similar to selling, well, anything else. By Search Engine Land

Want Better Google Analytics Data? Learn To Tag Your Campaigns!

One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways to make your data more accurate; tagging is one of them. By Search Engine Land

Infographic: Why Content For SEO?

How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting By Search Engine Land

Google News Moves Advanced Options To Search Bar; A Sign Of Things To Come?

In what may be a sign of things to come across other Google properties, the advanced search search options in Google News have been moved away from their own page and placed right inside the main search bar. By Search Engine Land

Getting Rankings into GA Using Custom Variables

Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. By SEOMoz

Google Opens Dynamic Search Ads Program

Google has announced a new feature for AdWords called Dynamic Search Ads. With Dynamic Search Ads, Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on search queries in Google that you don't have set up in AdWords. By Search Engine Watch

From Search to Cash Register: eBay Connects the Dots

At f8, Facebook broadened this into an array of buttons that capture different activities like "read" or "watched". X.commerce will now integrate buttons that are more relevant to commerce (think: "bought", "want", "recommend"). By Search Engine Watch

How to Build a Great SEM Team

For years, managing search engine marketing (SEM) was the domain of the sole proprietor, the in-house expert, the one guy or gal who knew what they were doing. As those pioneers succeeded, visibility of their efforts was raised, a larger industry was born, and more resources – and scrutiny – were put toward it. By Search Engine Watch

MC Hammer Launching "Deep Search" Engine WireDoo

Webpreneur Stanley K. Burrell, better known as former rapper MC Hammer, is working on a new search engine called WireDoo. His plan to enter the competitive search space pits Hammer against Google, Bing, and other established search engines, though his approach addresses perceived problems the leaders have yet to solve for users. By Search Engine Watch

4 Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past.  By Daily SEO Tip

GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?

Google’s Streetview cars are a little like Google’s webcrawler Googlebot. Instead of collecting URLs for Websites, Google Maps collects addresses to associate with businesses, nonprofits, government offices, parks, landmarks, and many other destinations. By SEO by the Sea

Do Search Engines Use Social Media to Discover New Topics?

A new patent filing from Yahoo raises the question, “How much has social media influenced the expectations of searchers, and forced search engines to change?” By SEO by the Sea

How Google Might Filter Out Duplicate Pages from Bounce Pad Sites

Determining whether a site is a bounce pad involves an analysis about redirects appearing on the site. By SEO by the Sea

Matt Cutts: Try something new for 30 days

Matt Cutts: The Greenspan of Google

Cutts's pronouncements send search-engine optimization entrepreneurs scurrying as they seek to stay in Google's good graces. By Felix Gillette

If you were an SEO of a large company, what would you include in your 2011 strategy?

What is SEO copywriting?

5 Tips for Running a Successful Retargeting Campaign

You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them?  By SEOMoz

Check My Links Chrome Extension - A Link Builder's Dream

Check My Links will become your best friend for building some of the top links on the web for multiple reasons. By SEOMoz

SEO for the iPad

Tablets have been common-place now for a over year and a half. Yet, the world as a whole, still seems relatively baffled by them. By Phil Nottingham

Interviews in Search: Avinash Kaushik

Avinash Kaushik is not just a great Analytics evangelist, but he is a great mind, a wonderful speaker, a generous man and a funny guy. By SEOMoz

7 Lessons Learned Running an SEO Agency

Here are some great lessons to learn about running your own SEO agency. By Neil Patel

Should I Change My URLs for SEO?

Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. By Dr. Pete

Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday

Which Type of Link Anchor Text is the Most Effective? [An Experiment]

There's been some evidence to suggest that the exact match anchor text link may not be the holy-grail it once was. By SEOmoz

Speedy Site Prospecting Using Social Metrics & Natural Language Processing

We can all agree that a large timesink in outreach link building is site prospecting. Who really wants to spend the time to go through a bunch of pages on a site to figure out if the site is worthwhile? By SEOmoz

Google+ Posts Now Tracked and Searchable on Topsy

Topsy, the "real-time search for the social web," has launched a Google+ post search. Along with that search, Topsy offers trend data for Plus. By Search Engine Watch