Thursday, January 19, 2012
HTML5 - Is It Worth the Effort?
HTML5 provides developers with the ability to use semantic markup in their site's code, which allows them to better describe to the search engines what the content on a page conveys.
HTML5 enables a developer to utilize tags that better describe various sections of content on a page. There are tags like < article>, which identifies an independent block of content; or < header>, which specifies the header of a page or even the header section of an < article>. By ClickZ
Google +1's in Advertising: AdWords Ads Go Social
Three Ways a Test Crawl Could Uncover Hidden SEO Dangers
In this post, you'll learn the power of a test crawl when auditing a web site. You can learn a lot by crawling a web site, and how to focus on three hidden dangers that can be uncovered by using a tool like Xenu. By Search Engine Journal
Are You Making These 7 Panda-Punishing Content Mistakes?
The Google Panda update has definitely changed the SEO landscape. By Search Engine Journal
Search Rankings are Dead: Long Live Search Placements
In addition to all the other factors that Google rolls into its integrated universal search model, the link based uniform rankings as we once knew are long dead. By Search Engine Land
Why Search Marketers Must Use AdWords Ad Extensions
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. By Search Engine Watch
Search Engines & Opinions: Just How Trustworthy Are Search Results?
Whether it’s on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. However, the traffic isn’t nearly as powerful as the effect search results have on public opinion. By Search Engine Watch
Wednesday, January 18, 2012
Google’s Algorithmic Slap: Content Farms Are About to Wither and Die
Google released what is being touted as the Farmer Update, which is essentially their response to cracking down low quality search results and spam, by effectively removing sites that generate and promote content which is either duplicated, syndicated, minutely re-purposed, or which isn’t substantive. By Dev Basu
How to Choose the Best Local SEO Keywords
Without links and keywords the internet stands still. So, for our local
seo clients we are always digging into keywords and their ideal use. In
a nutshell, keywords and keyword phrases are the driving force behind
raising search engine ranking and drawing site traffic. Sounds easy
doesn’t it? By Dev Basu
Google page speed optimization
There has been a huge shift in the way that website owners are creating their sites and the processes in which they undertake in order to try to create the most optimized site as possible for search engines like Google but reducing your page load speed is about more than simply removing large images and the utilization of image sprites. By David Naylor
Sistrix
The first thing you notice when you start using Sistrix is that it is translated from German, a few odds and ends are still in German, but this certainly doesn’t detract from the usability of the tool, it is quite obvious what everything means and it isn’t really a problem. By David Naylor
Tuesday, January 10, 2012
Get Your SEO in Order...Literally
SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. By Slingshot SEO
Thursday, January 5, 2012
The price of SEO: infographic
The most common hourly cost of SEO consultancy is $76-$200, according to a new survey by SEOmoz.
However, cost-per-project is the most common pricing model and is offered by 70% of the agencies and consultancies surveyed. A monthly retainer was the second most common cost model offered (60%), followed by hourly rates at 55%. By SEOMOZ
The Importance Of Social Search
Social Search can be approached from two angles; both equally important for businesses. There’s micro-searching — this includes using social media to connect and engage with people based on keyword, location, and niche. By StepForth Web Marketing
Stemming for SEO: The Complete Guide
It has long been known that on-page optimization, which typically
focuses on document length and keyword density, can be aided by
inclusion of words that are related to the target keyword. By Coconut Headphones
How to Use Driving Directions in Local Search SEO for Google Places
Back in late August of last year, some Googlers presented a paper at a conference entitled “HyperLocal, Directions Based Ranking of Places”, where they investigated the possibility of using driving directions logs from Google Maps as a ranking factor in Local Search. By Coconut Headphones
10 Most Important SEO Patents, Part 5 - Phrase Based Indexing
The builder of the largest search engine in the World during the first decade of the 21st century joined Google shortly after building that search engine, and possibly licensed the technology behind it to Google. By SEO by the Sea
Forget Siri: Google Voice Phone Searches May Display Results on TV
Apple’s latest phone has a slick voice control feature named Siri that lets you tell your phone to do a number of different things, and can even power searches that it will answer for you. There’s been some speculation that type of verbal interaction might harm Google because it would bypass the search advertisements that are Google’s primary way of earning money. By SEO by the Sea
Top 3 Search Engine Optimization Tips for 2012 - Matt Cutts from Google
Matt Cutts head of Google's webspam team talks to Benu Aggarwal from Milestone Internet Marketing about the importance of blogging and several other search engine optimization tips for web developers heading into 2012.
How Google+ Uses SEO to Steal Search from Facebook and Twitter
Notice anything odd about your Google+ profile? Does it rank incredibly well in Google’s search results for your own name? By SEOMOZ
6 SEO Jedi Tactics to Try Before Turning to the Dark Side
If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force! By Search Engine Watch
Tuesday, January 3, 2012
Why Great Content Doesn’t Guarantee You Links
As a modern, ‘White Hat SEO’ the whole world tells you that content is king. Creating something that is engaging, relevant and link worthy takes time, skill and therefore money. By Search Engine Journal
Tool Review: Wordstream's PPC Grader
In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. By SEOMOZ
Key SEO 2012 Trends in North Asia
SEO has grown up. This year saw the graduation of SEO from its version 1.0 focus on the “meta things” like optimized tags, site structure, and links (internal and external) to something much bigger and more influential. By Search Engine Watch
Top 14 Things Marketers Need to Know About QR Codes
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| Image via Wikipedia |
QR codes are an encoded barcode image resembling a square-like maze. Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded. By Search Engine Watch
Top 5 Trends for Search & Social Media Marketing in 2012
The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media marketing using Facebook, Twitter, LinkedIn and Google+. By Search Engine Watch
Search Engines Are Winning the War on Content Farms
This time last year, search industry eyes focussed on the general
quality of search results eventually causing a storm of protest from all
parts of the web regarding over optimized websites that offered little
of value to the user - and too many ads. The trend which takes us into
2012 is that low quality websites have been falling off the top of the
SERPs, largely as a result of Google’s Panda algorithm update. By Search Engine Watch
Sunday, January 1, 2012
Introducing Branded Keyword Rules and Metrics!
Looking at your site’s aggregate organic search traffic is a bit like docking a boat without a depth sounder: Sure, you can gauge where you need to go, but you’d be wise to have more details before you head in. By SEOMOZ
Scripting SEO: 5 Panda-Fighting Tricks for Large Sites
For anyone that's experienced the joys of doing SEO on an exceedingly
large site, you know that keeping your content in check isn't easy.
Continued iterations of the Panda algorithm have made this fact brutally
obvious for anyone that's responsible for more than a few hundred
thousand pages. By SEOMOZ
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