Sunday, February 19, 2012
What is SEO and Why You Should Care
As SEO experts, it’s easy to get so deep into the weeds that we forget
how to explain how simple search really is from a business perspective. By Slingshot SEO
Saving the Infographic: An Endangered SEO Tool with Marketing Benefits
For the last year or two, Infographics have been carving out significant
space on the Internet, with no signs of slowing down. In many cases,
Infographics draw higher volumes of attention than other forms of web
content. By Slingshot SEO
How Google Might Filter Blog Posts from Google Blog Search
Google was granted a patent on Blog Search, and how the search engine might filter blog posts out of blog search based upon a number of factors. By SEO by the Sea
Google Adwords Vs. Facebook Ads – Part Four
The last installment of this Google Adwords vs Facebook Ads series covers the eloquent moment when your user clicks through on your ad; or how to turn views into conversions on both platforms. This article aims to define what those clicks actually mean in both Google Adwords and Facebook Ads. Is one type of click more valuable than the other? By Intrapromote
Google Adwords Vs. Facebook Ads – Part Three
How do the Google Ads and Facebook platforms allow us to convert our qualified impressions? By Intrapromote
Google Adwords Vs. Facebook Ads – Part Two
Part Two of this article will focus on how each platform determines what a “qualified
impression” means, and how you can target the right consumers at the
right time. By Intrapromote
Google Adwords Vs. Facebook Ads – Part One
It is easy to assume that one online paid advertising platform functions the same as another; after all they accomplish the same thing, increased visibility. That is where the similarities stop when comparing Google Adwords and Facebook Ads. By Intrapromote
Google Begins Crackdown On Misuse Of Rich Snippets
There seems to be a lot of confusion recently about what is spam and
what isn’t spam when it comes to rich snippets and that the confusion
appears to be led by Google (go figure). By David Naylor
Friday, February 17, 2012
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
So what actually matters in Social Media? Not the number of Friends / Followers / Subscribers. Not the number of posts / tweets. Not the ridiculous Followers to Following ratio. By Avinash Kaushik
Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing. By Avinash Kaushik
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine. By Avinash Kaushik
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. By Avinash Kaushik
A Sad State of Internet Affairs: The Journal on Google, Apple, and “Privacy”
Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended for that kind of monitoring to be blocked. By John Battelle
Why You Should Submit Your Site to DMOZ
DMOZ is the largest open directory and many search engines like Google rely on it for additional information about a website. The main reasons to submit your site to DMOZ is to gain an authority backlink and consequently improve your search ranking. By SEM Blog
Tips on How To Optimize Your Google Plus Page
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google. By SEM Blog
How To Use the Dimensions Tab to Improve Your PPC Campaigns
If you’re running paid search campaigns in Google AdWords, and you don’t already use the Dimensions tab, you’re missing out on a ton of useful data. By SEM Blog
Thursday, February 16, 2012
Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]
Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks higher-quality websites on the same subject. But did you know Wikipedia pages appear on Page 1 of Google for 99 percent of searches? By Search Engine Watch
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance problem – just a tracking problem. Scary or not, it can happen and it's your job to roll with the punches. By Search Engine Watch
How Local Small Businesses are Evolving Their Online Marketing Strategies
SEO experts are happy to tell small business owners how to improve their visibility on the web. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve their marketing strategies in a world increasingly dominated by search. By Search Engine Watch
Beginner's Guide to Google Analytics: What to Track
You may want to try and track a number of things with Google Analytics. Before you can do anything else, you need to understand what you're trying to track and why. By Search Engine Watch
Social Media Insight from 6 Successful Brands on Google+
App Store Optimization
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. By Search Engine Watch
Ranking algorithms
All search engines continuously tweak their ranking algorithms, but none
receive nearly as much attention as Google’s and for good reason. By Daily SEO Tip
10 Ways Paid Marketers Can Leverage Inbound Marketing
There is no longer two main players in the game (SEO and PPC). Search marketing itself has evolved. By SEOMOZ
Paid Search Ad Copy Auditing - Whiteboard Friday
This week's Whiteboard Friday focuses on ad copy testing ideas and best practices. With these helpful tips you can make the most of your PPC search marketing dollars so that you can spend more time on SEO. What you'll end up with is a helpful ad copy worksheet template that can be used to develop new ad copy ideas. By SEOMOZ
Data Visualization Principles: Lessons from Tufte
Today in web marketing, the emphasis on content has never been
stronger, and it just so happens that one eminently shareable form of
content is the data visualization. By SEOMOZ
Google+: The Ultimate You-Sourced Search Engine
Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you've +1'd or posts you've made, Google+ isn't giving you the choice to ignore it. By SEOMOZ
Be Careful Using AdWords for Keyword Research
For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts). By SEOMOZ
The Inside Scoop to Finding Link Building Opportunities with Free Alerts
We all know that when it comes to getting high rankings in the search engines link building is one of the most critical activities you can engage in…whether you are using tactics to get a large amount of links or zeroing in on attracting high-authority links. But most of that work is done manually. This can be time-consuming and boring. By SEOMOZ
How Much Should You Spend on SEO?
For those that are new to the industry, it can be very difficult to
figure out how much you should be spending on SEO services and what you
are getting for your money. After all, you just give them the money and
voila, rankings! By Daily SEO Tip
The Algorithmic Updates Can Be History but How Does That Affect You
Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. By Daily SEO Tip
Friday, February 10, 2012
12 Awesome SEO & Internet Marketing Resources from my Blog Readers
These 12 awesome posts are about SEO and adjacent Internet marketing topics. By SEO 2.0
30 Hands On Google Search Plus SEO Techniques for Getting Personal
Using Google search plus techniques for seo. By SEO 2.0
What is Content? It’s not Your Sales Copy
What is content? Everybody seems to know it. Most people seem to agree that it’s the monarch. Large corporations and their CEOs have spread the “content is king” mantra for decades, even before the Internet really started out. By SEO 2.0
Powering Online Marketing through Search, Social & Display
SES London is the leading search marketing conference in Europe and continues to get bigger and better year-on-year. Bringing together the industry's brightest minds and most seasoned practitioners, it truly is a wealth of search and online marketing nuggets. By SES Conference
Thursday, February 9, 2012
The Golden Age Of SEO
The past 10 years will be remembered as the Golden Age of SEO. It really was an amazing era. Basically, everyone was following a simple, straightforward list of SEO best practices. By Search Engine Land
Monday, February 6, 2012
10 Most Important SEO Patents
In the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search. By SEO By the Sea
PPC Ad Optimization
When you think about optimizing a PPC ad, it’s understandable that you’d want something a little more than just a tweak, right? Wrong. And for a number of reasons. By Search Engine Watch
8 SEO Tips That Take 15 Minutes or Less
While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle. By Search Engine Watch
Anchor Text Distribution: Avoiding Over Optimization
Building too many links with targeted anchor text such that they a) no
longer provides value or b) actually takes away value – basically you’ve
built too many targeted links and you’re not seeing your rankings
increase. By SEOMOZ
Find New Keywords: Simplifying Keyword Research
Find New Keywords. With this feature, you can view keywords sending you
organic search traffic, filter on your brand rules, and determine if you
want to track them in your campaign. By SEOMOZ
The 10 Golden Rules to Attracting Authority Links
In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. By SEOMOZ
How to Build an Advanced Keyword Analysis Report in Excel
Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. By SEOMOZ
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