Friday, May 18, 2012
Protecting Your Site and Brand From Negative SEO
Following the recent Google Penguin update that has been rolled out
across their search engine just a couple of weeks ago, there has been a
huge amount of concern within the SEO industry as evidence of ‘negative
SEO’ seems to have come to light with people looking to investigate
their search engine manipulation theories on sites that carry no risk to
themselves, meaning that YOUR site could be at risk. By David Naylor
3 Effective Local Link Building Strategies
The link building industry is almost entirely based around national or international, unfocused strategies. By Daily SEO Tip
Every Link on the Page is There for the User
If you in your personal Web surfing do not click on more than 2-3 links
per page when you visit someone else’s Website then why should you
believe YOUR users need hundreds of links? They won’t click on them. By SEO Theory
Shaping User Focus Through Search
It’s funny how people go out of their way to create content for visitors
when really all they want is for people to sign up with their services,
buy their products, click on the damn ads, fill out some dumb form — I
mean, it’s really all about CONVERSIONS, is it not? So why is it that
we don’t just tell people where to go to do what we want them to do? By SEO Theory
Can I Make Money Only From Long Tail Traffic?
The short answer to this question is, yes, you can make money from long
tail traffic. I think a more important question, however, is “how much
money can I make from long tail traffic?” Or, an even better question
might be, “Do I have what it takes to make money from long tail
traffic?” By SEO Theory
What Kind of Links Have More Authority in Penguin?
So any random blog that wasn’t affected by Penguin is still free to editorially link out to whatever sites it pleases. By SEO Theory
Good Link, Bad Link: How to Stop Breaking Your Website
Here is a quick rundown of intrasite linking practices you should review
with your developers or clients when analyzing your Websites. By SEO Theory
Do You Need Meta Descriptions Now?
Mechanical meta tag production is about as useful for SEO as hanging
from a tree one-handed and yodeling on Sundays to bring back Elvis.
That is, churning out keyword-rich meta tags that are intended for SEO
is a waste of time. By SEO Theory
SEO Term of the week: Spider Trap
spider trap an endless loop of automatically generated
links which can “trap” a spider program. Sometimes intentionally used to
prevent automated scraping or e-mail address harvesting.
SEO Implications of New Matching Approach for Google Ads?
There are some changes coming to paid search at Google that sound
exciting on the surface, but may leave many guessing how exactly those
changes might manifest themselves. By SEO by the Sea
Social Circles, Content Sharing, and Social Visibility Pending Patents for Google Plus
Google published 8 patent applications at the USPTO today that describe key elements of Google Plus and a number of alternatives that may or may not become part of Google’s social network. By SEO by the Sea
How Google Might Disassociate Webspam from Content
Manipulative repetitive anchor text, blog comments filled with spam, Google bombs, and obscene content could be the targets of a system described in a patent granted to Google. By SEO by the Sea
Microsoft Weighs in on Ranking Authors in Social Networks
Social media contains a lot of signal, and a lot of what might be considered noise.
Within social streams of real time communication such as tweets and
status updates and blog posts is information that can be invaluable on
many different topics. By SEO by the Sea
Creative Link Building for Ecommerce Sites
Some of the greatest challenges ecommerce sites have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the site, created a crawlable internal linking structure, and have paid for PR releases, submitted directory submissions, and written the occasional blog post. Now they ask, what’s next? By SEOMOZ
Project Management for SEO (2012 Edition!)
Although there are many ways of affecting change, project management is a crucial part of it. Here are a bunch of tools, tips, and tricks to review. By SEOMOZ
Response Codes Explained with Pictures
When a search engine or website visitor makes a request to a web server, a three digit HTTP Response Status Code is returned. This code indicates what is about to happen. A response code of 200 means "OK, here is the content you were asking for." By SEOMOZ
17 Types of Link Spam to Avoid
As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam. By SEOMOZ
In-depth Guide To Content Creation [With Infographic]
It’s not difficult to understand the importance of high quality, unique
and relevant content in the modern SEO industry; content of this type
published on your own site can do wonders when it comes to link
magnetism and social media metrics and similarly, can help you obtain
extremely powerful links from high authority domains that might
otherwise be out of your reach. By SEOMOZ
Wednesday, May 16, 2012
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that stuck out to me was, “Hang out with people who aren’t looking for shortcuts. Learn from them.“. By KoMarketing Associates
Ford Retains Confidence in Facebook Ads as GM Quits
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. By Search Engine Watch
Life After Google Penguin – Going Beyond the Name
The first thing you need to consider is that there are numerous Google algorithm updates, some of which aren't named. In the weeks before the infamous Penguin rolled out, there was a Panda hit and another link update. The three of them, being within a five-week period, makes a lot of the analysis problematic. By Search Engine Watch
7 Time-Saving Google Analytics Custom Reports
Google Analytics Custom Reports can be incredible time savers if you
have the right reports. Instead of spending time digging around for
important metrics, you can find what you need separated neatly into
columns for some analysis that will lead to some actionable insight. By Search Engine Watch
Make Second Tier Search Engines Part of Your Lead Generation Strategy
When it comes to lead generation, Google and Bing can only get you so
far. If you happen to work in an extremely competitive industry you may
find yourself paying anywhere from $30 to $50+ per click. If those CPC’s
don’t back out into your CPA goals, you'll need to look at other
potential traffic sources. By Search Engine Watch
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Getting lost in the trenches of PPC warfare is a common but dangerous hazard. Sometimes you need to take a step back and review the battleground from afar. In other words, extract yourself from keyword-level analysis and take-in the bigger picture. By Search Engine Watch
5 Vital Facebook Reports Every Community Manager Should Know
Let's examine Facebook Insights reports and public data sources that will help you understand, at a granular level, how your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors. By Search Engine Watch
A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market. By Search Engine Watch
Yahoo Search Market Share Losing Streak Extends to 8 Months
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore. By Search Engine Watch
5 Advanced (But Simple) SEO Analyses
In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to use visitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results. By Search Engine Watch
How to Get Rid of Unwanted Backlinks
It used to be that sites linking to yours couldn’t harm you. Then along came Google’s Penguin Update.
Now for many websites (and a lot of business models that involve selling 50,000 links for $10) the sky is falling. Websites that have built an unnatural looking backlink profile using a strategy of aggressive exact match anchor text usage are setting off Google’s spam alarm. By Search Engine Watch
Google Search Results Test Adds More Instant Answers
Some Google users in a test group are seeing a big change to their
search results. Search queries for movies, TV shows, people, sports
teams, music, books are among those triggering these instant answers
directly on Google’s search result pages, in some cases eliminating the
need for a user to click through to another website. By Search Engine Watch
Multi-Channel Ads: The Importance of 'Scent'
Interactivity is a cool feature and all, but old school mass media muscle still builds brand recognition better than anything else out there. By Search Engine Watch
Google Webmaster Tools Gets a Facelift
Google Webmaster Tools has a slightly different look. The new look augments the new functionality Webmaster Tools added last month. By Search Engine Watch
5 Local Resources to Boost Your Local Rankings
Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. By Search Engine Journal
Why Did GM Drop Facebook Advertising?
Wordstream created an infographic with their study called Facebook IPO: Can It Beat Google. This IG looks at Facebook vs. Google Display Network and focuses on advertising reach, revenues/growth, advertising performance, ad targeting options and ad formats. By Search Engine Journal
‘Relevancy is King’ Says Google VP at SMX London
In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”. By Search engine Journal
In Wake Of Penguin, Could You Be Sued For Linking To Others?
Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google. By Search Engine Land
Bing’s New Social-Friendly Search Interface Now Live
The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. By Search Engine Land
Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that the words describe. By Search Engine Land
Don't Just Build Links, Become a Thought Leader
Great content gets shared, which in turn creates inbound links to your website, which helps your site do better in the search engines, which drive more traffic to your site and so forth and so on. By Search Engine Guide
Those Who Don't Learn SEO are Doomed to Repeat It
In marketing, when something works it gets repeated and repeated again and again. Never letting a good campaign go to waste, imitators will jump on board and drive it into the ground until it's no longer effective. By Search Engine Guide
Google Revamps Search Engine To Make It Smarter
Google Inc.announced plans Wednesday for an extensive update to its dominant search engine, using troves of data to refine the answers it provides to user queries on specific topics.
The technology known as "Knowledge Graph" is being rolled out by Google within its search service over the coming weeks, the company said. It uses a database of about 500 million people, places and things compiled by the company to figure out exactly what users are looking for, and present them with additional, related information. By WSJ
Tuesday, May 8, 2012
Matt Cutts: Split Testing Is Approved By Google
A thread at HackerNews has Google's Matt Cutts defending itself over accusations that a split A/B test has allegedly caused Google to delist a site from the search engine. By Search Engine Roundtable
Google Announced 50+ Search Updates, Which Are Penguin Related?
In Google fashion, late on Friday, Google released their now monthly update on the changes they made to Google search over the past month. It is really great that Google does this and this time they shared 53 changes in April. By Search Engine Roundtable
SEO term of the week: latent semantic indexing (LSI)
This mouthful just means that the search engines index commonly
associated groups of words in a document. SEOs refer to these same
groups of words as “Long Tail Searches”. The majority of searches
consist of three or more words strung together. See also “long tail”.
The significance is that it might be almost impossible to rank well for
“mortgage”, but fairly easy to rank for “second mortgage to finance
monster truck team”. Go figure.
Thursday, May 3, 2012
Bing Keyword Research Tool: Highlights & Limitations
Duane Forrester, the Bing Webmaster Tools senior program manager, recently unveiled a slew of new tools that can be found within the Bing Webmaster Tools interface. By Search Engine Watch
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about the shape and form search engine rankings will take after Google’s chief spam cop Matt Cutts first announced that the search engine is working on devising a new penalty for sites that are “over optimized” or “overly SEOed.” By Search Engine Watch
Negative SEO: Looking for Answers from Google
It seems that we're finally starting to see more of what many have
suspected for a long time. That others can indeed affect your rankings
with bad links. Otherwise known as "negative SEO." By Search Engine Watch
Building a Good Link Profile: Measure Twice, Cut Once
It’s important to understand that search engines are trying to rank the
best results that they can for their users. In this process, Google –
especially – has put quite a bit of emphasis on trying to rank “big
brand” websites. There’s a lot of debate on how this is determined,
exactly, but one major factor is a website’s link profile. By Search Engine Watch
The Hierarchy of Web Presence Optimization
Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of “over optimization” are on their radar. By Search Engine Watch
9 Pro Tips for Developing a Killer Internal Link Structure
Internal linking is the most overlooked and undervalued tactic in all of search engine optimization (SEO). What many search marketers don't realize is that you can often get just as much "SEO value" from internal links placed on high-value pages on your own site as you can from inbound links. By Search Engine Watch
How the Web Uses Anchor Text in Internal Linking
Even with the ongoing changes taking place in the SERPs, SEOs still rate anchor text as the most important of all ranking factors. By Search Engine Watch
New Google Search Algorithm Update Targets Web Spam
Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals. By Search Engine Watch
7 Ways Links Cause Search Rank Changes
Google won't tell you the exact URLs they think are unnatural, for
reasons that you can kind of understand. They don't want the link
networks to know they've been caught until they have found as many
different pages in the network as possible. By Search Engine Watch
Using Google+ Ripples to Connect with Influencers
The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post. By SEO MOZ
6 Ways to Boost Your Rankings Using Google Authorship
Google authorship is big on the agenda for a lot of SEOs at the moment,
and rightly so considering how heavily Google is looking to push this
into search results. By Search Engine Watch
How Limiting Your Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier
Mobile advertising continues to grow. If you are a search marketer, you can’t read a blog or check your Twitter feed without seeing another article about the growth of mobile advertising. Google AdWords is helping to continue driving this trend by offering new features that make mobile advertising even easier. By Search Engine Watch
What Google Analytics New Social Reports Offer & What They Can’t
When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism for more than 400 sources of social media data (including the most familiar suspects along with several more obscure sources most of us wouldn’t have thought to specify in an advanced traffic filter). By Search Engine Watch
Google Penguin Update
The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks. By Search Engine Watch
Fishing for Insights About Google’s Penguin Update
It was only a matter of time before proverbial Saturn, The Google, would devour its own children, the spammy websites seeking to fully leverage search engines to get free business. That time arrived last week with the Penguin update, which aimed to knock the web spam out of Google's search results. By Search Engine Watch
Bing Redesign Simplifies Search Results Pages
Calling it a "fresh, de-cluttered experience," Bing launched a new design for its search result pages this morning. Based on feedback from user experience experiments that ran over the past few months, Bing changed their look to make the results easier to scan in an effort to help users do more with search. By Search Engine Guide
17 Ways SMBs Can Survive the Google Penguin Update Effect
It’s going to be OK... Google promises! But what does that mean to the small- to medium-sized business owner? Especially the ones who do everything by the "Google book" only to fearfully watch Google web visits plummet with every ruthless update. By Search Engine Watch
Where to Begin with SEO? Start Here!
A good optimization strategy consists of a variety of moving parts. By Search Engine Guide
Revisiting Your Onsite SEO
Every six months or so, it's important for site owners to revisit their onsite SEO. While many may think that onsite SEO is a set-it-and-forget-it process, the truth is that even "static" websites aren't 100% fixed. By Search Engine Guide
SEO term of the week: reciprocal link
reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.
Stating a Case for SEO Budget in Business to Business Sectors
A good SEO campaign, delivered by a good SEO agency is a lasting investment. Particularly in a business to business environment you’re likely to be producing specialist products that serve a particular business need. By SEO Chicks
Optimising Your Site for Link Building
Whether you choose to buy links or not is up to you. But the truth is, if no one will link to you unless you pay them, then you have problems. By SEO Chicks
Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after giving it a go. Senior marketers report they’re pulling budget from the channel in favor of directing funds back into their own e-commerce storefronts. Is this just a downswing in F-commerce, still in its infancy, or the beginning of an exodus from Facebook as a direct selling platform? By Search Engine Watch
Wednesday, May 2, 2012
Measuring SEO Success
In order to succeed in the online business world, an entrepreneur recognizes that his website should be well-maintained SEO-wise and should perform impeccably. By Newblood
10 Fatal Content Strategy Mistakes Most Businesses Make
Everybody seems to agree by now that you need "great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. By SEO 2.0
Tips for Google Search Plus
30 hands on Google Search Plus SEO techniques for getting personal. By SEO 2.0
How to Determine Content Quality and Write Accordingly
There seems to exist a broad consensus that content is king, but only great content or rather quality content. Last year, with the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality though? By SEO 2.0
Can Inbound Marketing Replace SEO?
Inbound marketing can’t replace SEO. Neither can content marketing, search marketing, online marketing/internet marketing or digital marketing. By SEO 2.0
Future Proof SEO Strategy
The only way to do proper SEO in a social media world is to forge relationships. By SEO 2.0
Three Timeless SEO Strategies and the Tactics to Boost Performance
Tactics are useless without smart strategy behind it though, and there have been a few things that have simply worked, and for a long time now. By SEO 2.0
What Website Pages Should You Optimize First?
Optimizing a website for SEO is no small task, regardless of how many pages a website has. However, for owners of large websites, the onsite optimization process can take months to complete. By Daily SEO Tip
How To Use The SMO Periodic Table And App Map
If you use social media to promote your site and advertise, you need to use the right tools. With so many new apps to help you organize your social media campaign, it’s confusing to know which apps will help you and which apps waste your time. By Daily SEO Tip
Guidelines for Writing Photo Alt Text
Alt text is basically a text alternative to a photo or an image. When an image does not appear on a web page, the alt text is what will be visible. By Daily SEO Tip
Google Over-Optimization Penalty: Tips to Avoid it
This year at SXSW Matt Cutts broke the norm and decided to pre-announce a Google update targeting over optimization. This has sent the SEO world into a panic with people rapidly changing their sites in an effort to tone down their SEO efforts other people have called BS on the over optimisation penalty. Either way can you afford to take the risk? By The Daily SEO Tip
Why Banner Ads May Not Be a Good Idea for Your Site
Many bloggers who advertise decide to take what would seem to be the more sensible route and advertise using affiliate programs that pay by the click as opposed to by the impression. By Daily SEO Tip
PostRank and the Importance of Social Engagement Metrics to SEO
There are many sites that curate content and links on the Web, including many blogs and a number of social sites that do it through submissions by their members, who can also vote upon those submissions. By SEO by the Sea
SEO Implications of New Matching Approach for Google Ads?
There are some changes coming to paid search at Google that sound exciting on the surface, but may leave many guessing how exactly those changes might manifest themselves. By SEO by the Sea
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