Sunday, March 14, 2010

How Data Mining Can Influence Search Advertising

A flow chart showing different kinds of user data that could be analyzed to identify popular products and concepts that could be used to target advertising and the display of content on the Web.

With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. By Bill Slawski

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