Sunday, March 14, 2010
How to Productize Link Acquisition and Dominate Your Niche
Link building has, classically, been a tactic slapped on to a marketing campaign or website post-launch. By Randfish
SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. By Richard Baxter
Website Redesign Checklist: SEO 101
The time has finally come to update your outdated website. Since you have this wonderful opportunity to start fresh, make sure you get off to the right start with the search engines. By Stephanie Woods
Why a Search Engine Might Choose Something Else
A misconception about web pages that lingered for a long time on the Web was that most people who visit your web site will enter your site on your home page. Another one is that the meta description you choose for a page will usually be what a search engines shows as the snippet, or summary, for your page in search results. By Bill Slawski
How Data Mining Can Influence Search Advertising
With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. By Bill Slawski
How Important is Google Pagerank in 2010?
Every year or so, the Google PageRank debate lives on. Some people say Google PageRank is the number one important attribute to have a page rank well in Google. By Search Engine Roundtable
Google Shopping Adds Inventory Levels
Ever want to pick up a product from a store now and want to know if it is in stock in nearby stores? By Search Engine Roundtable
The Fallacy of Search Engine Marketing Only
There has been much debate over the years in the search engine marketing community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to internet marketing. By Scott Buresh
Top 3 Internal link building Tactics
Internal link building plays a crucial role in ensuring that all the relevant pages of your website gets crawled by the search engines. By Link Building is Cool
Does Site Wide Linking have any impact on SEO?
What lies behind the word Google Bomb? By Link Building is Cool
Keyword Research & Organization software for PPC & SEO
WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems.
Keywords Research for Online SEO Applications
Have you ever wondered why that really good looking website that you thought had all the perfect information on it to get tons of traffic doesn’t rank anywhere near well on the search engines? By Webnauts
How To Name Your Website’s Files
Before you simply name a file page1.html, image2.jpg, or some complicated string like a product number, think again. Filenames play a role in SEO, but a good file naming structure also makes it easier for your visitors to save and share links and navigate your website. From a developer’s point of view, having well named files makes it easier to find files and properly structure the hierarchy of the website. By Marita
Friday, March 12, 2010
Valuing Keywords Based On Their Role In Conversion
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” By Adam Goldberg
4 Things That Are Getting Me Rankings, Right Now
Glen Allsopp shares four things that have been working very well for him in increasing his rankings.
Outbound Links and PageRank
Too many outbound links on a website can deplete a site’s own PageRank (the importance Google assigns to a page based on an automatic calculation that factors in the link structure of the web and many other variables). By Darren Franks
Are You Sure You’re Using the Right Keywords?
Many e-merchants are well aware how important optimization is. Some do their own optimization, using a variety of free and commercial tools. By Gabriella
You have call-to-action, now what?
Now that you have traffic, you need conversions. And the only way to get conversions is to optimize your site for sales. Here's information regarding call-to-action phrases and images and how to implement them properly. By SEO Design
How to Use “Action Words” to Increase Traffic & Reader Response
Finding the right “action words” can instantly add verve to your writing style, as well as score you extra points with search engines. By SEO Design
I have design...now what?
A great call-to-action don’t do much to convert sales unless you also have a clean, sleek and intuitive design to match it. The main thing to take away from that post: don’t make your readers think. They should be able to navigate your site with minimal thought. By SEO Design
Should You Worry About Search Query Declines?
ComScore just released its February U.S search engine rankings, which show a 4% decline in search query volume. By Jane (Landis) Laravie
Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test
Data, data everywhere yet nary an insight in sight. Is that your web analytics existence? By Avinash Kaushik
Find the Content Your Readers Love with Analytics
Referenceable content is the holy grail of online communities. People talk about it, comment on it, link to it, tweet it and visit it over and over again. In a world full of chatter, it sets you apart as an authoritative voice. By Digital Alex
When Optimizing, DON'T Test Everything
Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). By Great Scott
Sunday, March 7, 2010
Principles to Become (and stay) Strong in the Search Engine Rankings
The search engine optimization industry has changed over the years. However, the basic principles remained the same. By Darko
Measure what is relevant: A critical look at bounce rates
“Get your bounce rate low, and life is good.” Wrong. By Brian Cray
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