Friday, November 18, 2011
Improve Rankings by Performing these Daily SEO Tasks
Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. By eBlog
Thursday, November 10, 2011
15 Questions To Ask Yourself When Doing SEO Analysis
Doing SEO Analysis is becoming important with search engines like Google and Bing constantly changing their ranking methodologies its becoming more and more difficult for website owners to get their sites to rank well. By Genuine SEO
What happens when links don't matter anymore? [SEO Theory]
Take a minute and think of all of the friends you have that are on Facebook, Twitter, or Google+. Take note of anyone who comes to mind. Are your parents on any of the big social networks? What about your best friends? By Search Engine People
Video SEO in 4 Simple Steps
When it comes to SEO, videos can garner serious links and greatly improve time on site metrics and overall user engagement. People love being entertained, so naturally a good piece of video content spreads like wild fire. By Search Engine People
How to Forecast & Measure Your Marketing ROI with a Scorecard
A marketing scorecard is a single spreadsheet that compares the potential or actual return on investment from all channels. By Search Engine Watch
New LinkedIn Lead Tracking System: What You Need to Know
LinkedIn’s Lead Collection service works differently than most lead tracking options. Usually, you place a conversion tracking snippet on your confirmation page, and when someone converts on your website a cookie is dropped on that person’s computer and the conversion appears in your SEM reporting. By Search Engine Watch
Campaign Tracking: A Vital Analytics Tool for Marketers
A vital component in understanding the performance of any digital marketing campaign is having proper campaign tracking in place. Without it, it's very difficult – if not impossible – to collect accurate campaign data that will allow for analysis and optimization to occur. By Search Engine Watch
Google Now Shows Ads Below Search Results
Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords. By Search Engine Watch
Conversion Tracking vs. Google Analytics Goals
Conversion tracking is a must-have. If you can, you should.
Simply knowing how many sales you generated for how much spend isn't enough. You need to be able to know which keywords (and better, which search queries) generated the enquiries, sales, leads and phone calls you're interested in. By Search Engine Watch
Simply knowing how many sales you generated for how much spend isn't enough. You need to be able to know which keywords (and better, which search queries) generated the enquiries, sales, leads and phone calls you're interested in. By Search Engine Watch
A new way to get information about real-world places
A new Google search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local attraction queries. By Google Inside Search Blog
'Not Provided' Search Numbers Rising, Where Will They Stop?
When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Google told them the percentage would only be single digits as it was only applied to people signed into a Google account. By Search Engine Watch
Rich Snippets for Apps: A New Way to be Seen in SERPs
The Android Market, Apple iTunes, and CNET were among the earliest sites to began using rich application snippets, which were announced in September. By Search Engine Watch
Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy
When you’re building an online reputation, regardless of language, one
of the most important things you can do is to use anchor links wisely.
An anchor link can be either a text hyperlink or a clickable image,
although for marketing purposes you will be more likely to focus on text
links. By Search Engine Watch
Google May Penalize Your Site for Having Too Many Ads
Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google's web spam team, said yesterday at PubCon during his keynote session. By Search Engine Watch
Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera
Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview. Meanwhile, Zuckerberg stopped by the Charlie Rose show to make a few insinuations of his own about just how underhanded and sneaky his rivals are. Grab the popcorn, folks, and set your BS detectors to full bore. By Search Engine Watch
New and Improved Bing for Mobile is All About HTML5
When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. By Search Engine Watch
Four Tips for Optimizing Your Twitter Profile for Better Search Engine Performance
As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. By Daily SEO Tip
Event Blogging As A Link Building Technique
Link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum. By Daily SEO Tip
3 Ways to Combine Your Social and SEO Strategies
In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. By Daily SEO Tip
6 Points To Consider When Copywriting For Panda 2.5
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. By Daily SEO Tip
SEO Penalty by Google – BLOOP
Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software. By Daily SEO Tip
Get the Marketing Basics Down Before Worrying About SEO
Too often site owners jump the gun when it comes to SEO. It’s important to make sure that the rest of your marketing basics are in order BEFORE you start worrying about rank, visitor growth, bounce rate, conversion rate and so forth. If you don’t fully understand exactly what you are trying to accomplish for your business and brand, SEO isn’t going to be able to tell you. By Daily SEO Tip
Five Essential SEO Plugins For WordPress
While there is a plethora of plugins for WordPress, there are a handful of favorites that can make a huge difference when it comes to optimizing your site. These SEO plugins take the guesswork out of optimization and allow you to focus your energies elsewhere, like on your content! By Daily SEO Tip
Keep Them Reading and up Your PageRank
Email marketing isn’t flashy, shiny or even particularly new. If it were a car, it would be a 1992 Chevy pickup. Compared to the glamorous Mercedes SLS of social networking, it doesn’t stand out. In fact, when you do bother to notice it, it probably looks a bit dirty and dingy. By Daily SEO Tip
If I Can’t Be #1 Should I Bother?
Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot. By Daily SEO Tip
How to Write SEO Web Copy That Appeals to Customers and Crawlers
In the analytics-driven, strategically charged world of search, it can
sometimes be a little too easy to start feeling like a robot. After all,
that’s who reads your text, right? Well…sort of. By Daily SEO Tip
Spurious SEO Tactics and their Correlation to Nefarious Characters
We sometimes have some fun at the expense of some of the tactics in the Search industry that never seem to die. By Intrapromote
Deciphering a Keyword Report & The SEO Hierarchy of Needs
How to read keyword reports from Google Analytics – what should you do with this information?
-You should rank well for your brand name – you are the best answer for that search query
-Look for the non-branded keywords that are bringing traffic
-Look for surprise words that are sticking, i.e. hot topics, laymen’s terms – use this as inspiration to add new content
By SEM Blog
Wednesday, November 9, 2011
Create Content With Purpose!
Creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. By SEO Design
The Three P's of SEO conquest
Rome was not built in a day, nor was a dominant search engine ranking for a competitive keyword either. Feats of valor and substance require the proper tact and follow through, which lead to the next point. By SEO Design
Is SEO a Moving Target?
Is SEO a moving target or are you simply shooting blanks in the dark? It’s no surprise that for those of you trying to get your site ranked that you’ve discovered that SEO is “subject to change” and often on a daily or weekly basis. By SEO Design
How Competitors Can Help Improve Your SEO
Every business is competing for prime search engine result page real estate. After all, a good ranking in the search engines means more traffic, which means more conversions, which means more sales. By Search Marketing Standard
The search and information wars
This is a concise analysis of the development of the Internet in general and the search engine industry in particular — a look at why giants like Google and Apple compete in the way they do. By Pandia Search Engine News
Google Places Reviews: Getting Offline Online
For most business categories, Google uses customer reviews as a critical metric, among other things, to influence how listings rank in Maps -- essentially determining how locally "prominent" the business is. By Search Engine Guide
How to Get the Most Value From Your SEO Investment
Getting the most value from your SEO investment isn't always easy. By Search Engine Guide
How to optimise headlines using the 65 character rule
This won’t be news to SEOs but your title tags should be between 65 and 70 characters. Why? Because Google truncates long titles. By Econsultancy
Google tries to keep SERPS from going stale with Freshness update
Google may be the world's most widely-used search engine, but that doesn't mean that it's perfect. Indeed, the past several years have seen a growing number of complaints from users and experts alike relating to the quality of Google search results. By Econsultancy
Online Marketing Needs More than SEO to Succeed
SEO is not the “fix all” solution to your online marketing. While SEO is one of the most important things you can do to help your online business grow and succeed, it is only one piece of the puzzle. By Search Engine People
How to Choose the Best Local SEO Keywords
Without links and keywords the internet stands still. So, for our local seo clients we are always digging into keywords and their ideal use. By Powered by Search
The Story Google Did Not Tell You About Your Rankings
How many of you know that Google has been passing rankings in its search referral data? Did you know that up to 2/3 of search referrals now include ranking data? By SEO Theory
How Long-term SEO Works
Long-term SEO has no single, core definition. It’s not a body of tactics but rather a small set of principles. The search engine optimization is “long-term” because it disregards the beliefs about current search technologies. By SEO Theory
The Very Odd Obsessive Compulsive Behavior of SEOs
Google has a pilot program called “Authorship”. You cannot really apply to be included in this pilot program, you are simply chosen without your knowledge to be included in it. Your participation may be radically adjusted without any action on your part. By SEO Theory
How SEO Theory Works
Search engine optimization theory seeks to answer one question: Why?
Why? is a very big question. It covers a great range of topics and its scope stretches across every aspect of all the things that search engines and search engine marketers do. By SEO Theory
You had me at search engines
You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” By Cre8pc
How Search Volume Affects Brand Links
Distilled's Tom Critchlow recently gave a presentation on SEO Ranking Factors at Digital East. One of the key points he made is how brand links could potentially be affected by search volume. The higher the search volume for your brand, the more likely you are to appear in the brand links. By SEOmoz
4 Graphics to Help Illustrate On-Page SEO
For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. By SEOmoz
Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search
Illustrated London News has a 170 year history as a content and print company. By SEOmoz
An SEO Guide to Adsense, Ads and Placement
SEOs don't talk about advertising much, perhaps because it's the conceptual opposite of “great content.” The truth is, advertising is the gasoline that runs much of the web. By SEOmoz
Tuesday, November 8, 2011
Monday, November 7, 2011
SEO Primer
Searching the web has become an integral part of everyday life, as people use search to locate and share information and purchase products and services. By Slingshot
4 Ways To Get More Out Of Your Traffic
Your website’s traffic can be your company’s most valuable asset. Unfortunately, many companies are leaving value on the table and aren’t tapping into the full potential value that their traffic can deliver. By Slingshot
New Google User Interface Updates
Google is constantly finding ways to make search easier and more relevant to the user. The latest updates to the user interface demonstrate Google’s confidence in its ability to identify brands, stores, and type related searches. By Slingshot
The Right Formula for SEO
Everybody wants page one rankings in Google, right? Some people make it sound so easy with promises of quick results and low budgets. In reality, SEO is hard work and takes lots of systematic planning and effort. By Slingshot
Thinking Outside the SERP: CTR on Positions 11-20
“Mission ImposSERPble: Establishing Google Click-Through Rates” – a study on user search behavior that was over two months in the making. By Slingshot
We Are Searching For Experiences Not Brands
We all have a brand. I have a brand. You have a brand. Xerox has a brand. The definition changes daily. We can argue about what is right and what is wrong. I’d rather not. The true definition is held inside the social ecosystem. Your brand is the perception or emotion maintained by somebody other than yourself. By Slingshot
Don’t be Duped by Duplicate Content
It’s considered “cut-and-paste” plagiarism or duplicate content — stuff that could potentially cause your site to be penalized by search engines. If you have multiple people regularly populating your site with fresh relevant content — which you should — it makes sense to review your policy on this practice, if you already haven’t. By Slingshot
Want to be King of Search Mountain? Start by Finding the Right Keywords
Smart companies perform time-intensive research using tools like SEM Rush and Google Analytics to determine what SEO keywords to target. This research involves tons of data such as keyword competitiveness, viewing trends and search volumes. By Slingshot
Good Press = Good SEO
We live in a time where life happens by the second, and there is never time to stop. We want things fast, and there is one great source to get it: Google. By Slingshot
Google Panda Means Good Writing Is More Important Than Ever
Sucky writing is going to hurt you more than you thought, thanks to the new Google Panda update. By Slingshot
How to Write Content that Inspires
Creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions, you can’t just promote action. You have to inspire it. By Slingshot
SEO: A Really Elementary Breakdown, Part Two
When you’re working in an industry that’s unfamiliar to the average person, more than likely you’re prepared to give at least a 5- to 10-minute answer to the question, “What do you do?” By Slingshot
SEO: A Really Elementary Breakdown, Part One
For those of us working in the SEO industry, there’s no way to answer this question in 20 seconds or less, especially if you’re encountering about 98.5 percent of the population. By Slingshot
A Tale of Two Studies: Google vs. Bing CTR
Bing has become a dominant player in the search industry and has caught the attention of millions of search engine users with their superfluous advertising campaign. But even from the beginning, SEOs have wanted to know more about Bing and how it differs from Google’s ranking factors, search results, and users. By Slingshot
The Many Hats of an SEO
Search Engine Optimization as an industry seems to be the least understood area of marketing today. By Slingshot
Sunday, November 6, 2011
Book Review – SEO ROI: Rules and Tactics of Advanced SEOs
“SEO ROI: Advanced SEOs’ 7 Curiously Obvious Rules and 30 Singular Tactics That Illustrate Them” is authored by Gabriel Goldenberg an SEO and CRO consultant of considerable experience, with a range of industry speaking experience. By SEO Chicks
SEO Kung-Fu or SEO F-U?
What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? By Search Engine Guide
Authority vs. Popularity in Search Engine Rankings
When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in that context? By SEO by the Sea
How Google May Demote Some Search Results
Sometimes when you search at Google, you might not find any results that you find interesting and may search again using a somewhat similar query. By SEO by the Sea
Social Media Has Changed the Expectations of Searchers
Social media has changed the expectation of searchers. Searchers want fresher content, they want to see what their friends and contacts have to say, and they want access to experts and authority figures and their thoughts on timely events and news. Search engines have no recourse but to respond. By SEO by the Sea
Saturday, November 5, 2011
The Beginners Guide to SEO
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. By SEOmoz
Google Algorithm Change History
For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. By SEOmoz
Search Engine Ranking
Welcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world's best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we're presenting a second form of data - correlation-based analysis - alongside the opinions of our 132-person panel. By SEOmoz
The Business of SEO: Perception vs. Reality
At the end of the day, an SEO consultant isn't any more special than a
CPA or a Financial Planner, we're all consultants and ultimately our job
is to give our clients what they want. By SEOmoz
A New Way of Looking at Ranking Factors
SEOmoz readers are no strangers to the concept of search engine ranking factors. In general, much of the community that comments seems to delight when some new factor is discovered that may provide a potential ranking boost. By SEOmoz
Advanced Google Analytics - Tips and Tricks
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. By SEOmoz
Why Does Great Content Fail?
We just don’t give our own content a chance to succeed. Too often, it's not the fault of the content or even Google, but what we do (or don't do) after we create that content. Here are a few ideas for evaluating “great” content and putting it into action…By SEOmoz
Google's "Freshness" Update
Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. By SEOmoz
Tuesday, November 1, 2011
Developing An SEO Strategy: 7 Building Blocks Of Success
Search Engine Optimization (SEO) should be a top priority for your company website. But without an effective strategy and implementation plan, your SEO efforts could be in vain. By John Fairley
How To Canonicalize URLs As Backlinks In Local Search & Online Business Directories
Canonicalization – the process of selecting and using one specific URL for each page on your website for indexing in search – is vitally important for consolidating potential link juice. By Rick DeJarnette
The SEO Copywriting Cheat Sheet
If you write for SEO, you write for online users, and vice-versa, then here's SEO copywriting cheat sheet to cover it all. It’s free – have a look. By Ian
Keyword research is an important part of the optimization process. There are thousands of ways, tools and resources to do keyword research. Every SEO has their own methodology, favorite data and ways to organize and sort through that data in order to create solid keyword lists for their SEO campaigns. By Stoney deGeyter
Fastest Growth For Baidu, Second Place For Yandex & Google Is The Runner Up?
Even though Google’s rate of growth outside the US and UK exceeds the US by some 20%, it still seems significantly behind both the Chinese performance of Baidu at 85% growth over the same quarter in 2010 or Yandex’s 65% growth over the same period. By Andy Atkins-Kruger
Why Google’s Secure Search Utility Is Ridiculed By The Analytics And SEO Community Read more: http://www.businessinsider.com/why-googles-secure-search-utility-is-ridiculed-by-the-analytics-and-seo-community-2011-11#ixzz1cSxvTdfB
Google has been at the forefront of creating search engine technologies, taking upon itself to constantly refine and better its online search methodologies. By Preetam Kaushik
Monday, October 24, 2011
4 Reasons Why Social Share Buttons Should Be A Part of Your Search Engine Marketing Strategy
Have you considered adding social share buttons to your website or blog as part of your search engine marketing strategy? Although the implementation seems daunting, it is actually an excellent call-to-action for visitors to engage with your content or retail items. By Page One
Google AdWords Express Now Available in UK, Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages. By Search Engine Watch
Google AdWords Dynamic Search Ads: Ads Without Keywords
This is interesting, Google introduced Google Dynamic Search Ads. Basically, Dynamic Search Ads are ads that are auto-generated based off the content of your pages. By Search Engine Land
Google Kills + Search Operator
Everyone knows about Google +, Google's social network, but the old Google + was the use of the + sign in the Google search box for exact matching on your keyword searches.
Aspirations Of Incompetence: Benchmarking Competitors
Why oh why do we obsess over our competitors’ SEO strategies and tactics? Business leaders, frequently molded from concentrated Type-A material, can’t help but obsess over performance relative to competitors. By Search Engine Land
The Growing Need For SEO In Political Campaigns
It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t remotely similar to selling, well, anything else. By Search Engine Land
Want Better Google Analytics Data? Learn To Tag Your Campaigns!
One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways to make your data more accurate; tagging is one of them. By Search Engine Land
Infographic: Why Content For SEO?
How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting By Search Engine Land
Google News Moves Advanced Options To Search Bar; A Sign Of Things To Come?
In what may be a sign of things to come across other Google properties, the advanced search search options in Google News have been moved away from their own page and placed right inside the main search bar. By Search Engine Land
Getting Rankings into GA Using Custom Variables
Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. By SEOMoz
Sunday, October 23, 2011
Google Opens Dynamic Search Ads Program
Google has announced a new feature for AdWords called Dynamic Search Ads. With Dynamic Search Ads, Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on search queries in Google that you don't have set up in AdWords. By Search Engine Watch
From Search to Cash Register: eBay Connects the Dots
At f8, Facebook broadened this into an array of buttons that capture different activities like "read" or "watched". X.commerce will now integrate buttons that are more relevant to commerce (think: "bought", "want", "recommend"). By Search Engine Watch
How to Build a Great SEM Team
For years, managing search engine marketing (SEM) was the domain of the sole proprietor, the in-house expert, the one guy or gal who knew what they were doing. As those pioneers succeeded, visibility of their efforts was raised, a larger industry was born, and more resources – and scrutiny – were put toward it. By Search Engine Watch
MC Hammer Launching "Deep Search" Engine WireDoo
Webpreneur Stanley K. Burrell, better known as former rapper MC Hammer, is working on a new search engine called WireDoo. His plan to enter the competitive search space pits Hammer against Google, Bing, and other established search engines, though his approach addresses perceived problems the leaders have yet to solve for users. By Search Engine Watch
Saturday, October 22, 2011
4 Tips for Optimizing Your Twitter Profile for Better Search Engine Performance
As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. By Daily SEO Tip
GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?
Google’s Streetview cars are a little like Google’s webcrawler Googlebot. Instead of collecting URLs for Websites, Google Maps collects addresses to associate with businesses, nonprofits, government offices, parks, landmarks, and many other destinations. By SEO by the Sea
Do Search Engines Use Social Media to Discover New Topics?
A new patent filing from Yahoo raises the question, “How much has social media influenced the expectations of searchers, and forced search engines to change?” By SEO by the Sea
How Google Might Filter Out Duplicate Pages from Bounce Pad Sites
Matt Cutts: The Greenspan of Google
Cutts's pronouncements send search-engine optimization entrepreneurs scurrying as they seek to stay in Google's good graces. By Felix Gillette
5 Tips for Running a Successful Retargeting Campaign
You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them? By SEOMoz
Check My Links Chrome Extension - A Link Builder's Dream
Check My Links will become your best friend for building some of the top links on the web for multiple reasons. By SEOMoz
SEO for the iPad
Tablets have been common-place now for a over year and a half. Yet, the world as a whole, still seems relatively baffled by them. By Phil Nottingham
Interviews in Search: Avinash Kaushik
Avinash Kaushik is not just a great Analytics evangelist, but he is a great mind, a wonderful speaker, a generous man and a funny guy. By SEOMoz
7 Lessons Learned Running an SEO Agency
Here are some great lessons to learn about running your own SEO agency. By Neil Patel
Should I Change My URLs for SEO?
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Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. By Dr. Pete
Thursday, October 13, 2011
Which Type of Link Anchor Text is the Most Effective? [An Experiment]
There's been some evidence to suggest that the exact match anchor text link may not be the holy-grail it once was. By SEOmoz
Speedy Site Prospecting Using Social Metrics & Natural Language Processing
We can all agree that a large timesink in outreach link building is site prospecting. Who really wants to spend the time to go through a bunch of pages on a site to figure out if the site is worthwhile? By SEOmoz
Google+ Posts Now Tracked and Searchable on Topsy
Topsy, the "real-time search for the social web," has launched a Google+ post search. Along with that search, Topsy offers trend data for Plus. By Search Engine Watch
Sunday, September 11, 2011
How Google May Transform Your Search into Multiple Related Searches (Without Your Knowledge)
Imagine that you want to find a pair of vintage Levi’s jeans for sale on the Web. You go to Google and enter the search terms [vintage clothes jeans]. Your expectation and mine might be that Google performs a search for all three terms, but what if instead it does a first search for [vintage clothes] and then a second search for [jeans] amongst the sites it receives from the first search. By SEO by the Sea
How Google May Boost Search Rankings for Your Relevant Pages Using Keywords
Imagine that Google assigns categories to every webpage or website that
it visits. You can see categories like those for sites in Google’s local
search. Now imagine that Google has looked through how frequently
certain keywords appear on the pages of those websites, how often those
pages rank for certain query terms in search results, and user data
associated with those pages. By SEO by the Sea
How Google Might Track Changes on Webpages
Many sites on the Web contain elements that change on a regular basis,
from advertisements that differ everytime a page shows, to widgets that
contain constantly updated information, to blog and news homepages that
show new posts and articles hourly or daily or weekly. By SEO by the Sea
Google’s web search results have gone through a number of
transformations over the years, from the additions of images and maps
and videos and other kinds of results from Google’s vertical search
respositories, to an auto complete drop down of query refinement
suggestions and automatically updating results based upon those
suggestions in Google Instant. By SEO by the Sea
Google's New Sentiment Phrase Snippets for Google Places
When you look at web page search results for a Web search, there are usually three important elements displayed for each page. By SEO by the Sea
Crowdsourcing Behind New Apple Local Search Patent
A new patent application from Apple describes how they might incorporate
user information data into ranking locations in their map application
searches. This probably has some implications for businesses that rely
upon services like Google Maps and Google Place pages to bring visitors
to their shops and offices, and I thought it was worth exploring the
Apple patent in more detail. By SEO by the Sea
The SEO’s Guide To Getting Customers Back On Side
When it comes to SEO there are several jobs that are obvious, getting those great positions, getting traffic through to the site, getting that traffic to convert, reporting back but one thing that takes a lot of time that is very rarely scheduled in is keeping the customer happy. By Daily SEO Tip
Six Linking Strategies for New Site Owners
Many people believe that the purpose of getting external links is to drive traffic directly from site to site. While this possibility shouldn’t be overlooked, it’s also important to understand that search engines look to the number of links pointing to a site as an indicator of how much “authority” or “trust” they should give the site. By Daily SEO Tip
A Bad Website Can Ruin Your SEO
The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. By Dailty SEO Tip
Seven Simple Sources for One-Way SEO Backlinks!
SEO can be mainly split into two key areas, which both must be looked into if you want to get anywhere with the search engines. By Daily SEO Tip
How To Identify Keywords That Just Need A Little Help
Want to find traffic-converting keywords that your website is already
ranking relatively well for, but can rank even better for with just a
small push in the right direction? By Daily SEO Tip
SEO & Content Freshness – Case Study
Every SEO specialist knows that content freshness is extremely important for the success of any SEO project. Search engines favor pages with lots of new content published every day and tend to rank higher websites containing fresh text and pages. By Daily SEO Tip
What is Google's PageRank Good For?
Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research and rankability. Unfortunately, using PageRank exclusively to measure progress and page value can yield results as ugly as the Emperor's face. Read the article by Aaron Wheeler
Some Nifty SEO Bookmarklets To Make You More Efficient
A javascript bookmarklet is a small piece of javascript code that you can execute in your browser by bookmarking a link. By Tom Critchlow
Beating Google's Panda Update - 5 Deadly Content Sins
Panda starts off with human quality raters who look at hundreds of websites. Computers, using machine learning, are then brought in to mimic the human raters. When the algorithm becomes accurate enough at predicting what the humans scored, it’s then unleashed across millions of sites across the Internet. By Cyrus Shepard
Content Marketing for the Talent-Impaired
There’s a reason people balk at content marketing – it’s hard. Not only do we have to be marketers, but now we’re supposed to be subject-matter experts, writers, and designers? Sure, we can hire it out, and sometimes we should, but there’s something to be said for crafting a piece of content entirely on your own. By Dr. Pete
9 Actionable Tips for Link Prospecting
Link prospecting to be one of the most time-consuming and challenging parts of link building. In order to build and maintain a natural link profile for your website, your prospecting activity needs to cover a wide range of opportunities and generate the right targets and leads for your project/campaign. By Paul Rogers
4 Tips for Creating Link Bait
While link bait is frequently seen as more "fun", and it's definitely more creative, than doing things like guest blogging or emailing people asking for links, it has its challenges. By
Geoff Kenyon
You Really Can Build Links With Twitter
Good article on how you can build links using Twitter, yes Twitter! Read here
How to Train a Link Builder
Training someone who doesn't know anything about SEO to link build can
be very challenging even for someone who is quite advanced in the
industry. You have to know how to dumb things down, while still giving
adequate information. You also need to make sure you don't overwhelm the
person you are training. By Peter Attia
How to Find Link-Worthy Data
You might be a little tired of hearing 'content is king'. And it's
increasingly difficult to make content stand out online. But a few
sites are leading the way with their innovative use of data. By Mark Johnstone
Big Brand SEO - Campaigns, Integration and Extended Brand Keywords
Brand terms are vital and in the majority of cases drive more revenue
than high volume generic phrases, especially for big brands yet are
often ignored on the basis that a site should rank for them. By Richard Shove
Tracking the KPIs of Social Media
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. By Randfish
Do Social Signals Drive Traffic?
How will social signals (including Google’s new +1) correlate with traffic. In other words, how much more traffic will a post get because it gets more Tweets, Likes, or +1s? By Dr. Pete
WBF's - The Anatomy of a Successful Web Video Series
Creating a web video series is an amazing way to engage with and build
an audience, but it's difficult to find metrics or benchmarks to define
success. By Ben
Sunday, September 4, 2011
SEO Tips – White Hat SEO Techniques
Monday, August 8, 2011
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