Thursday, November 10, 2011

Deciphering a Keyword Report & The SEO Hierarchy of Needs

 Bruce Clay's SEO hierarchy of needs

How to read keyword reports from Google Analytics – what should you do with this information?

-You should rank well for your brand name – you are the best answer for that search query
-Look for the non-branded keywords that are bringing traffic
-Look for surprise words that are sticking, i.e. hot topics, laymen’s terms – use this as inspiration to add new content

By SEM Blog

1 comment:

  1. Nice blog!! There's a hierarchy to be considered when developing any SEO campaign. To help businesses and marketers apply this strategy of prioritization, the SEO Hierarchy of Needs shows the relative place of search engine optimization tasks. Thanks a lot for sharing.

    SEO company New York

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