Saturday, March 5, 2011
Web Analytics: Frequently Asked Questions And Direct Answers
Avinash tackles FAQ's into four buckets. They are: the tactical "How do I?", the strategic "How can we?", the abstract "How come it's not that way?" and finally, the surprising "How can I possibly answer that?" By Avinash Kaushik
SEO your PDFs
Do you post PDFs on your website? Maybe you offer them as educational material for your visitors. If so, you're sitting on a search engine gold mine; you just need to optimize it. Keep reading to find out how. By Terri Wells
Duplicate Content and Google
It’s obvious that Google, and other search engines for that matter, do not want duplicated content in their index and in their SERPS. If all their search results led to the same regurgitated copy, this would offer users very little value and they would go else ware. By Daily SEO Tip
Adding Keywords in Your Title Tag, Does It Really Help?
When it comes to the Title Tag way too many Search Engine Optimization Professionals are under the impression that the only thing they have to do is put their keyword phrase into the title. By Daily SEO Tip
4 Link Building Tools of the Future
Search engine optimization can be a very tricky thing. Fully automated tools that SEOs use for link building usually can’t execute a link building strategy as good as someone would manually. By Daily SEO Tip
Why Google Favors Keyword Rich Domains
You would think search engines are like an “equal opportunity employer.” By TJ Welsh
7 Difficult Client Expectations You WILL Encounter in SEO (And How to Fix Them)
There are several erroneous expectations of search engine optimization and SEO companies that, if left unidentified and untreated, will ultimately lead to communication breakdowns between SEO and client, distrust, disappointment, and inevitable failure of the campaign. Ideally, these should be identified and rooted out during the sales process — ideally. By Scott Cowley
18 Simple SEO Items Commonly Missed in Web Development
So whether you’re designing a new site in-house, using some kind of template site-building system, or hiring an outside firm, here are 18 things that you’ll want to make sure are in place before you launch your site. By Dan Patterson
71 Chrome Extensions for Blogging & SEO
33 Ways to Measure Your Online Competition
Brand new websites with huge ambitions often go after the big fish keyword when, in reality, they are sitting in a rusty, row boat with a wooden stick for a fishing pole. By Kevin W. Phelps
How to Keep Your SEO Well Groomed
Here are a few simple guidelines to keep in mind when trying to SEO-groom your site. Whether the site is in its infancy or well seasoned, the items we will cover here will remain applicable. By Preston Van Dyke
Evidence Google is Ignoring the Title Tag
What if Google treated the page title like a meta-description within their results pages? What if they changed it, used content or a header as the title that appeared in the results? Read the article here
How to use Google Adwords keyword tool for seo
Alternative Ways to Measure SEO Results!
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move up the rankings for intentional and unintentional keywords. By SEO Design
Identifying The Main Objective Of Your SEO Campaign
SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. By Level343
Affiliate links and seo
Google will always say they won't penalize you for affiliate links per se, but for thin content around it. By Joost de Valk
SEO Rank Analysis with Authority Labs
As you all know, the first link on a Google search page has, on average, a 40% click through rate. Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. By Joost de Valk
Video: Making sure your content is found
This article covers SEO and how being remarkable is important for proper SEO. The presentation is titled: Making sure your content is found! By Joost de Valk
Intelligent Site Structure for better SEO
Your site's structure determines whether a search engine understands what the topic of your site is and how easily it will find and index content relevant to your site's purpose and intent. By Joost de Valk
Link building 101
Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. By Joost de Valk
Telling the Story of Your PPC Ad Tests With Time
Here's what you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others - visual statistically significant ad test results by time period. By Mike Fleming
Bing Announces Live Deals - Available on Your Desktop and Phone
What's always hot on the web? No matter where you are or how small a city it, what are users usually looking for? The answer is coupons. By The SearchEngineWatch
Google AdSense Gets a New Mobile Interface
Functions of Blocks in Web Pages
There have been a number of patent filings and whitepapers from the major search engines over the past 5 or 6 years that describe how they might break a page into blocks or segments to understand things like the main topic or topics on a page, which block might be the most important for a page, what to show on smaller screens for mobile devices, and to apply different weights for links depending upon which block they are located within. By Bill Slawski
How a Search Engine Might Rank Videos Based Upon Video Content
Chances are that when you search for a video on Google or at YouTube, the results that you receive are based upon text about the video rather than the content of the video itself. By Bill Slawski
Searching Google for Big Panda and Finding Decision Trees
Around the beginning of May, 2010, a number of site owners noticed a change in Google rankings for websites that caused many of them to lose traffic. Since the change took place around May 1st, that Google update was referred to by many as the MayDay update. By Bill Slawski
Planning long term link building strategies
Link building is important thus it is essential to have a plan when you do your link building. It is far too easy to just dive in and start getting links from anywhere you can, but are these the type of links that are going to help you? By Paddy Moogan
Tips for effective seo project management
SEO for user generated content
Understanding site architecture
One of the often under-considered factors for a strong SEO strategy is the site’s architecture and its affect on the PageRank flow through a site. By Mike Pantoliano
Getting links and seo value from your YourTube videos
There are lots of ways of getting benefits from videos that you produce and post to YouTube. By Paddy Moogan
Diagnosis using Google Webmaster tools
10 metrics to check when your traffic crashes
One of the scariest moments for us SEO’s can be checking your analytics and seeing that traffic has taken a nose dive. Knowing what to check can help quickly get a better understanding of what is happening. By Geoff
Google Custom Search
With Google Custom Search, you can harness the power of Google to create a customized search experience for your own website. By Google
Replace Yahoo Linkdomain with Google Custom Search Engine
Google Custom Search Engine provides the ability to perform searches against page content; not just page title, URL, and anchor text.
These link searches can help you identify link opportunities from other websites' (such as competitors) backlinks. By Justin Briggs
Teaching search
When teaching groups of people that do not perform SEO or anything search related on a regular basis, as many in-house marketers end up doing, they can get very lost with technical jargon. By Kate Morris
Tuning Google Analytics for dense pages
It has become increasingly common for websites to put all information for a product on a single page and deliver that information to the user in manageable chunks through JavaScript or CSS or some other web-devilry. This presents an Analytics conundrum for these sites, which many site owners won’t even bother themselves with. By Benjamin Estes
Do your own site structure audit
It’s easy to forget about the importance of a strong site architecture when so much focus is put on other on and off-page SEO efforts. When your site was being designed you might have built a sitemap to help keep things in order, but things can get out of hand pretty quick. By Mike Pantoliano
Google bounce rates
From Google: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” By Kate Morris
How Many Words In ALT Text For Google, Yahoo & Bing?
How to Regain Your Rankings After the Farmer Update
The question on the minds of many affected by the Farmer Update is: How do I get my rankings back? By Ben Pfeiffer
Separating Trend from Fad with QR Codes in Social Media
I believe we're finally seeing enough evidence (change) in the U.S. to justify the consideration of time and money for QR code marketing. By Jason Cormier
21-Day Link Builder Relationship Challenge
Have you ever created awesome content, slavishly built a list of amazing blogs and link prospects, and crafted dozens (or hundreds) of personalized outreach messages, then waited, and waited, and waited with little or no response? By Jeremy Bencken
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization (SEO) goals. By Derek Edmond
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