7 Difficult Client Expectations You WILL Encounter in SEO (And How to Fix Them)

There are several erroneous expectations of search engine optimization and SEO companies that, if left unidentified and untreated, will ultimately lead to communication breakdowns between SEO and client, distrust, disappointment, and inevitable failure of the campaign. Ideally, these should be identified and rooted out during the sales process — ideally. By Scott Cowley