How SEOmoz increased their Twitter Followers by 250%...in 1 year

How not to ruin content with seo

There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using very different phrases and terminology. By Search Engine Guide

How to SEO your Content for Rankings

A lot of people have trouble figuring out the "correct" way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across and, rightfully, don't want their content cluttered with dumb sounding "keyword" phrases. By Search Engine Guide

PPC Campaigns

SEO often translates into better ROI than PPC! But the primary difference is that PPC is far more trackable than SEO. PPC analytics can give you amazing flexibility into your campaigns and insight into your conversions that just isn't available with SEO. By Search Engine Guide

Google's Second Most Important Algorithm? Before Google's Panda, there was Phil

How does Google decide which Adsense advertisements to show on which Web pages? How do they avoid showing inappropriate advertisements on those content pages? How does the document classification system they use to power those decisions work, and has its use been expanded beyond Google’s advertising system? By SEO by the Sea

How Google Might Rank User Generated Web Content in Google + and Other Social Networks

One of the challenges that face search engines is how to rank content found on sites that rely upon users to create that content, often referred to as User Generated Content or UGC. By SEO by the Sea

How Google Might Rank Pages Based upon Usage Information

Historically, search engines have ranked web pages in search results based upon a combination of an information retrieval (IR) score based upon a matching of terms in a query to terms in a document, as well as a linked based score that calculates the quality and quantity of links pointing to a page, based upon a method like PageRank. By SEO by the Sea

How SEO & Social Media add up to online marketing success

Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results by considering the interactions or contributions of users.” Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water because of it. By Search Engine Journal

Create Actionable Reports With Google’s New Top Vs. Side Segment

When managing a complex, high volume PPC campaign every piece of data your crunch can help your get the most out of your campaign. Understanding how your ads perform based on position can provide you with insight to how much you should be spending and what specific ad positions work best for your campaigns. By Search Engine Journal

Filtering Out Branded Keyword

SEOs and SEMs know that search data showing non-branded keywords (keywords that do not include a company’s brand or any variations/misspellings of it) helps them determine which anchor text to use in link building and which keywords to bid for in Google Adwords. By Search Engine Journal

The 3 Pillars of Local Search Reviews

The local search industry has developed the phenomena of “storm chasers”. Meaning those that will change their strategy often. Run to every new update, and try to be the first to find the “secret” that will cash out quickly until the next big storm comes. By Search Engine Journal

AdWords Top-vs-Side Segmentation insights

As Google retired their AdWords position preference feature back in April this year it was likely they had their top-vs-side performance segmentation almost ready for launch but it finally went public last week. By Search Engine Journal

“Agile SEO” to Maximize Longtail Success

When people talk “Agile SEO”, they normally discuss the benefits of a procedural department-wide shift to the agile framework, or the development of technical tools to approach SEO problems with more of a programmers mindset. These are both great tactics, but aren’t immediately actionable. By Search Engine Journal

That Bing You Do

Back in June, Bing made some important changes to their Webmaster Tools platform. They finally caught up to Google in terms of providing a comprehensive resource for developers and search marketers to utilize. By Search Engine Journal

Does More Content Mean More Search Referrals?

A HighRankings Forum thread has discussion around the topic of content and SEO. In short, the webmaster wants to know why that after he has added more content, that his traffic did not pick up. By Search Engine Roundtable

Google's Negative Ranking Factors - Whiteboard Friday

By now you've heard about SEOmoz's study of Google ranking factors, but what about negative ranking factors? Sure, positive factors such as the correlations between social media shares and higher rankings earn a lot of attention - and they should. By Cyrus Shepard

Why Conversion Rate Optimization is Guaranteed to Improve SEO Results

Conversion rate optimization (CRO) is normally implemented through conversion-focused design and copywriting in combination with on-going A/B and multivariate tests. With testing, marketers can systematically prove that Version C of a website increased conversion and Version B decreased conversion over the original, Version A. By James Paden

How Do I Value SEO Rankings? Pt.2

So what is the true value of organic rankings, and why have they helped so many companies rush from oblivion into the stratosphere so fast? By Kevin Bailey

How Do I Value SEO Rankings? Pt.1

One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” By Kevin Bailey

Who Are You Writing For? Bots or Humans?

You may not be all that happy about the constant changes Google puts you through as you strive for search engine optimization, but the algorithm changes related to its ability to read language should help you take out a lot of the guesswork in creating SEO content. By Shari Finnell

Enterprise SEO: Be Careful with Industry Jargon

Geek Out [geek-out] –verb Slang. To engage in a conversation of a highly technical nature, typically with some other members of the party you are with, completely (and usually inadvertently) alienating others in the process. By Phil Golobish

Relevancy: The Heavyweight in the SEO Ring

In the realm of SEO, relevancy is the factor that determines whether a site emerges above its competitors. When the bots of Google and other search engines rove the Internet in search of the best match for a user’s request … let’s say, the” best coffeehouse in Dallas” … they pretty much have one question in mind: “Which one of these sites provides the most relevant result?” By Shari Finnell

Mission ImposSERPble: Establishing Click-through Rates

Google and its user experience is ever changing. For a company that has more than 60% of the search market, it's common to hear the question, “How many visitors can we expect, if we rank [x]?” It’s a fair question. It's just impossible to predict. By SEOMOZ

Leveraging your SEO for Search Retargeting

Search retargeting is a subset of retargeting, and takes it one step further. It is a paid acquisition channel that allows advertisers to reach back out to users who have previously searched for their brand name or target keywords. By Joanna Lord

Replicate Google's Panda Questionnaire - Whiteboard Friday

Want to avoid the next Panda Update and improve your websites quality? This week Will Critchlow from Distilled joins Rand to discuss an amazing idea of Will's to help those who are having problem with Panda and others who want to avoid future updates.

Better Understanding Link-based Spam Analysis Techniques

One frustrating aspect of link building is not knowing the value of a link. Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you. By Justin Briggs

A Theory About Google: Authenticity and Passion as Ranking Signals

There's so many reasons a site or page might outrank another that putting up a screenshot of any given set of SERPs feels like an invitation to be ridiculed. By Randfish

6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

What can search marketers do to capitalize during those holiday periods? By Paul Burani

Websites Selling Google +1’s, Will Google’s Results Be Gamed?

For sale: 50 Google +1 clicks, $19.99 or 250 Google +1’s for $69.99, or 2,000 for $359.99 (currently unavailable due to high demand!), all from phone verified Google real people (no bots!) from different IPs, drip-fed over a couple of days. Totally untraceable! By Frank Wilson

New Google Search Interface Spotted for Tablets

It appears Google is testing new search results optimized for tablets. The experimental design removes the left-side navigation in favor of horizontal navigation with dropdown menus, and removes the trademark “Gooooooooooogle” from the footer. By Danny Goodwin

I’m Feeling Lucky: The Confessions of Google Employee Number 59

Don’t wait until Christmas. Don’t wait for your birthday. Buy I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards today and read it in the next two weeks before you go to SES San Francisco 2011. By Greg Jarboe

5 Steps to Building a Search Persona

It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: the customer. Customer demand is the driving force behind search and must be the foundation for your SEO strategy. By Erez Barak

7 Reasons Why Bing Is Here to Stay

Despite public criticism for losses posted by Microsoft's Bing, some of which even extended to calling for CEO Steve Ballmer to be replaced, the company isn't likely to let go of their search engine any time soon. This article discusses seven reasons why. By Rob D. Young