Improve Rankings by Performing these Daily SEO Tasks

Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. By eBlog

15 Questions To Ask Yourself When Doing SEO Analysis

Doing SEO Analysis is becoming important with search engines like Google and Bing constantly changing their ranking methodologies its becoming more and more difficult for website owners to get their sites to rank well. By Genuine SEO

What happens when links don't matter anymore? [SEO Theory]

Take a minute and think of all of the friends you have that are on Facebook, Twitter, or Google+. Take note of anyone who comes to mind. Are your parents on any of the big social networks? What about your best friends? By Search Engine People

Video SEO in 4 Simple Steps

When it comes to SEO, videos can garner serious links and greatly improve time on site metrics and overall user engagement. People love being entertained, so naturally a good piece of video content spreads like wild fire. By Search Engine People

How to Forecast & Measure Your Marketing ROI with a Scorecard

A marketing scorecard is a single spreadsheet that compares the potential or actual return on investment from all channels. By Search Engine Watch

New LinkedIn Lead Tracking System: What You Need to Know

LinkedIn’s Lead Collection service works differently than most lead tracking options. Usually, you place a conversion tracking snippet on your confirmation page, and when someone converts on your website a cookie is dropped on that person’s computer and the conversion appears in your SEM reporting. By Search Engine Watch

Campaign Tracking: A Vital Analytics Tool for Marketers

 

A vital component in understanding the performance of any digital marketing campaign is having proper campaign tracking in place. Without it, it's very difficult – if not impossible – to collect accurate campaign data that will allow for analysis and optimization to occur. By Search Engine Watch

Google Now Shows Ads Below Search Results

Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords. By Search Engine Watch

Conversion Tracking vs. Google Analytics Goals

Conversion tracking is a must-have. If you can, you should.

Simply knowing how many sales you generated for how much spend isn't enough. You need to be able to know which keywords (and better, which search queries) generated the enquiries, sales, leads and phone calls you're interested in. By Search Engine Watch

A new way to get information about real-world places

 

A new Google search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local attraction queries. By Google Inside Search Blog

'Not Provided' Search Numbers Rising, Where Will They Stop?

When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Google told them the percentage would only be single digits as it was only applied to people signed into a Google account. By Search Engine Watch

Rich Snippets for Apps: A New Way to be Seen in SERPs

The Android Market, Apple iTunes, and CNET were among the earliest sites to began using rich application snippets, which were announced in September. By Search Engine Watch

Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

When you’re building an online reputation, regardless of language, one of the most important things you can do is to use anchor links wisely. An anchor link can be either a text hyperlink or a clickable image, although for marketing purposes you will be more likely to focus on text links. By Search Engine Watch

Google May Penalize Your Site for Having Too Many Ads

Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google's web spam team, said yesterday at PubCon during his keynote session. By Search Engine Watch

Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview. Meanwhile, Zuckerberg stopped by the Charlie Rose show to make a few insinuations of his own about just how underhanded and sneaky his rivals are. Grab the popcorn, folks, and set your BS detectors to full bore. By Search Engine Watch

New and Improved Bing for Mobile is All About HTML5

 

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. By Search Engine Watch

Four Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. By Daily SEO Tip

Event Blogging As A Link Building Technique

Link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum. By Daily SEO Tip

3 Ways to Combine Your Social and SEO Strategies

In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. By Daily SEO Tip

6 Points To Consider When Copywriting For Panda 2.5

Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. By Daily SEO Tip

SEO Penalty by Google – BLOOP

Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software. By Daily SEO Tip

Get the Marketing Basics Down Before Worrying About SEO

Too often site owners jump the gun when it comes to SEO. It’s important to make sure that the rest of your marketing basics are in order BEFORE you start worrying about rank, visitor growth, bounce rate, conversion rate and so forth. If you don’t fully understand exactly what you are trying to accomplish for your business and brand, SEO isn’t going to be able to tell you. By Daily SEO Tip

Five Essential SEO Plugins For WordPress

While there is a plethora of plugins for WordPress, there are a handful of favorites that can make a huge difference when it comes to optimizing your site. These SEO plugins take the guesswork out of optimization and allow you to focus your energies elsewhere, like on your content! By Daily SEO Tip

Keep Them Reading and up Your PageRank

Email marketing isn’t flashy, shiny or even particularly new. If it were a car, it would be a 1992 Chevy pickup. Compared to the glamorous Mercedes SLS of social networking, it doesn’t stand out. In fact, when you do bother to notice it, it probably looks a bit dirty and dingy. By Daily SEO Tip

If I Can’t Be #1 Should I Bother?

Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot. By Daily SEO Tip

How to Write SEO Web Copy That Appeals to Customers and Crawlers

In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that’s who reads your text, right? Well…sort of. By Daily SEO Tip

Spurious SEO Tactics and their Correlation to Nefarious Characters

We sometimes have some fun at the expense of some of the tactics in the Search industry that never seem to die. By Intrapromote

Deciphering a Keyword Report & The SEO Hierarchy of Needs

 

How to read keyword reports from Google Analytics – what should you do with this information?

-You should rank well for your brand name – you are the best answer for that search query
-Look for the non-branded keywords that are bringing traffic
-Look for surprise words that are sticking, i.e. hot topics, laymen’s terms – use this as inspiration to add new content

By SEM Blog

Create Content With Purpose!

Creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. By SEO Design

The Three P's of SEO conquest

Rome was not built in a day, nor was a dominant search engine ranking for a competitive keyword either. Feats of valor and substance require the proper tact and follow through, which lead to the next point. By SEO Design

Is SEO a Moving Target?

Is SEO a moving target or are you simply shooting blanks in the dark? It’s no surprise that for those of you trying to get your site ranked that you’ve discovered that SEO is “subject to change” and often on a daily or weekly basis. By SEO Design

How Competitors Can Help Improve Your SEO

Every business is competing for prime search engine result page real estate. After all, a good ranking in the search engines means more traffic, which means more conversions, which means more sales. By Search Marketing Standard

The search and information wars

This is a concise analysis of the development of the Internet in general and the search engine industry in particular — a look at why giants like Google and Apple compete in the way they do. By Pandia Search Engine News

Google Places Reviews: Getting Offline Online

 









For most business categories, Google uses customer reviews as a critical metric, among other things, to influence how listings rank in Maps -- essentially determining how locally "prominent" the business is. By Search Engine Guide

How to Get the Most Value From Your SEO Investment

Getting the most value from your SEO investment isn't always easy. By Search Engine Guide

How to optimise headlines using the 65 character rule

This won’t be news to SEOs but your title tags should be between 65 and 70 characters. Why? Because Google truncates long titles. By Econsultancy

Google tries to keep SERPS from going stale with Freshness update

Google may be the world's most widely-used search engine, but that doesn't mean that it's perfect. Indeed, the past several years have seen a growing number of complaints from users and experts alike relating to the quality of Google search results. By Econsultancy

Online Marketing Needs More than SEO to Succeed

SEO is not the “fix all” solution to your online marketing. While SEO is one of the most important things you can do to help your online business grow and succeed, it is only one piece of the puzzle. By Search Engine People

How to Choose the Best Local SEO Keywords

Without links and keywords the internet stands still. So, for our local seo clients we are always digging into keywords and their ideal use. By Powered by Search

The Story Google Did Not Tell You About Your Rankings

How many of you know that Google has been passing rankings in its search referral data? Did you know that up to 2/3 of search referrals now include ranking data? By SEO Theory

How Long-term SEO Works

Long-term SEO has no single, core definition. It’s not a body of tactics but rather a small set of principles. The search engine optimization is “long-term” because it disregards the beliefs about current search technologies. By SEO Theory

The Very Odd Obsessive Compulsive Behavior of SEOs

Google has a pilot program called “Authorship”. You cannot really apply to be included in this pilot program, you are simply chosen without your knowledge to be included in it. Your participation may be radically adjusted without any action on your part. By SEO Theory

How SEO Theory Works

Search engine optimization theory seeks to answer one question: Why? Why? is a very big question. It covers a great range of topics and its scope stretches across every aspect of all the things that search engines and search engine marketers do. By SEO Theory

You had me at search engines

You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” By Cre8pc

SEO Ranking Factors

SEO Ranking Factors

View more presentations from tomcritchlow

How Search Volume Affects Brand Links

Distilled's Tom Critchlow recently gave a presentation on SEO Ranking Factors at Digital East. One of the key points he made is how brand links could potentially be affected by search volume. The higher the search volume for your brand, the more likely you are to appear in the brand links. By SEOmoz

4 Graphics to Help Illustrate On-Page SEO

For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. By SEOmoz

Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search

Illustrated London News has a 170 year history as a content and print company. By SEOmoz

An SEO Guide to Adsense, Ads and Placement

SEOs don't talk about advertising much, perhaps because it's the conceptual opposite of “great content.” The truth is, advertising is the gasoline that runs much of the web. By SEOmoz

New Google Search Update Could Spell More Trouble for Business Websites

 









New Google Search Update Could Spell More Trouble for Business Websites. By Jason Fell

SEO Primer

Searching the web has become an integral part of everyday life, as people use search to locate and share information and purchase products and services. By Slingshot

Vanity URLs & SEO: What We’re Telling Clients

 
Good article regarding vanity urls. By Slingshot

4 Ways To Get More Out Of Your Traffic

Your website’s traffic can be your company’s most valuable asset. Unfortunately, many companies are leaving value on the table and aren’t tapping into the full potential value that their traffic can deliver. By Slingshot

Optimize Your Optimization

Have you ever wondered how to “Optimize Your Optimization?” By Slingshot

New Google User Interface Updates

Google is constantly finding ways to make search easier and more relevant to the user. The latest updates to the user interface demonstrate Google’s confidence in its ability to identify brands, stores, and type related searches. By Slingshot

The Right Formula for SEO

 

Everybody wants page one rankings in Google, right? Some people make it sound so easy with promises of quick results and low budgets. In reality, SEO is hard work and takes lots of systematic planning and effort. By Slingshot

Thinking Outside the SERP: CTR on Positions 11-20

“Mission ImposSERPble: Establishing Google Click-Through Rates” – a study on user search behavior that was over two months in the making. By Slingshot

We Are Searching For Experiences Not Brands

We all have a brand. I have a brand. You have a brand. Xerox has a brand. The definition changes daily. We can argue about what is right and what is wrong. I’d rather not. The true definition is held inside the social ecosystem. Your brand is the perception or emotion maintained by somebody other than yourself. By Slingshot

Don’t be Duped by Duplicate Content

 

It’s considered “cut-and-paste” plagiarism or duplicate content — stuff that could potentially cause your site to be penalized by search engines. If you have multiple people regularly populating your site with fresh relevant content — which you should — it makes sense to review your policy on this practice, if you already haven’t. By Slingshot

Want to be King of Search Mountain? Start by Finding the Right Keywords

 

Smart companies perform time-intensive research using tools like SEM Rush and Google Analytics to determine what SEO keywords to target. This research involves tons of data such as keyword competitiveness, viewing trends and search volumes. By Slingshot

Good Press = Good SEO

 

We live in a time where life happens by the second, and there is never time to stop. We want things fast, and there is one great source to get it: Google. By Slingshot

Google Panda Means Good Writing Is More Important Than Ever

Sucky writing is going to hurt you more than you thought, thanks to the new Google Panda update. By Slingshot

How to Write Content that Inspires

Creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions, you can’t just promote action. You have to inspire it. By Slingshot

SEO: A Really Elementary Breakdown, Part Two

When you’re working in an industry that’s unfamiliar to the average person, more than likely you’re prepared to give at least a 5- to 10-minute answer to the question, “What do you do?” By Slingshot

SEO: A Really Elementary Breakdown, Part One

For those of us working in the SEO industry, there’s no way to answer this question in 20 seconds or less, especially if you’re encountering about 98.5 percent of the population. By Slingshot

A Tale of Two Studies: Google vs. Bing CTR

 

Bing has become a dominant player in the search industry and has caught the attention of millions of search engine users with their superfluous advertising campaign. But even from the beginning, SEOs have wanted to know more about Bing and how it differs from Google’s ranking factors, search results, and users. By Slingshot

The Many Hats of an SEO

Search Engine Optimization as an industry seems to be the least understood area of marketing today. By Slingshot

Book Review – SEO ROI: Rules and Tactics of Advanced SEOs

“SEO ROI: Advanced SEOs’ 7 Curiously Obvious Rules and 30 Singular Tactics That Illustrate Them” is authored by Gabriel Goldenberg an SEO and CRO consultant of considerable experience, with a range of industry speaking experience. By SEO Chicks

Annabel Hodges

Annabel Hodges aka Search Panda is now working for the SEO-Chicks blogging crew. By SEO Chicks

SEO Kung-Fu or SEO F-U?

What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? By Search Engine Guide

Authority vs. Popularity in Search Engine Rankings

When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in that context? By SEO by the Sea

How important is it to have keywords in a domain name?

How Google May Demote Some Search Results

Sometimes when you search at Google, you might not find any results that you find interesting and may search again using a somewhat similar query. By SEO by the Sea

Social Media Has Changed the Expectations of Searchers

Social media has changed the expectation of searchers. Searchers want fresher content, they want to see what their friends and contacts have to say, and they want access to experts and authority figures and their thoughts on timely events and news. Search engines have no recourse but to respond. By SEO by the Sea

The Beginners Guide to SEO

 
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. By SEOmoz

Google Algorithm Change History

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. By SEOmoz

Search Engine Ranking

Welcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world's best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we're presenting a second form of data - correlation-based analysis - alongside the opinions of our 132-person panel. By SEOmoz

The Business of SEO: Perception vs. Reality

At the end of the day, an SEO consultant isn't any more special than a CPA or a Financial Planner, we're all consultants and ultimately our job is to give our clients what they want. By SEOmoz

A New Way of Looking at Ranking Factors

SEOmoz readers are no strangers to the concept of search engine ranking factors. In general, much of the community that comments seems to delight when some new factor is discovered that may provide a potential ranking boost. By SEOmoz

Advanced Google Analytics - Tips and Tricks

Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. By SEOmoz

Why Does Great Content Fail?

We just don’t give our own content a chance to succeed. Too often, it's not the fault of the content or even Google, but what we do (or don't do) after we create that content. Here are a few ideas for evaluating “great” content and putting it into action…By SEOmoz

Google's "Freshness" Update

Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. By SEOmoz

Developing An SEO Strategy: 7 Building Blocks Of Success

Search Engine Optimization (SEO) should be a top priority for your company website. But without an effective strategy and implementation plan, your SEO efforts could be in vain. By John Fairley

How To Canonicalize URLs As Backlinks In Local Search & Online Business Directories

Canonicalization – the process of selecting and using one specific URL for each page on your website for indexing in search – is vitally important for consolidating potential link juice. By Rick DeJarnette

The SEO Copywriting Cheat Sheet

If you write for SEO, you write for online users, and vice-versa, then here's SEO copywriting cheat sheet to cover it all. It’s free – have a look. By Ian

Keyword research is an important part of the optimization process. There are thousands of ways, tools and resources to do keyword research. Every SEO has their own methodology, favorite data and ways to organize and sort through that data in order to create solid keyword lists for their SEO campaigns. By Stoney deGeyter

Fastest Growth For Baidu, Second Place For Yandex & Google Is The Runner Up?

Even though Google’s rate of growth outside the US and UK exceeds the US by some 20%, it still seems significantly behind both the Chinese performance of Baidu at 85% growth over the same quarter in 2010 or Yandex’s 65% growth over the same period. By Andy Atkins-Kruger

Why Google’s Secure Search Utility Is Ridiculed By The Analytics And SEO Community Read more: http://www.businessinsider.com/why-googles-secure-search-utility-is-ridiculed-by-the-analytics-and-seo-community-2011-11#ixzz1cSxvTdfB

Google has been at the forefront of creating search engine technologies, taking upon itself to constantly refine and better its online search methodologies. By Preetam Kaushik